With the advent of the world, the beautiful advertisements of the Universiade car were broadcasted by various Davids across the country. The well-known Grand Canal Heavy-Duty Truck brand took less than two years off the assembly line, and its sales volume reached 13,000 units, ranking among the top 10 in the industry in the country. The speed of development of the Universiade heavy truck is amazing.
On May 6, 2011, when Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, was inspected by Shanxi Dayun Automobile Manufacturing Co., Ltd., Jianbu boarded the comfortable cab of the Universiade, praising the development of this transformation is not easy, and the leadership of Shanxi Provincial Party Committee and Provincial Government also Visited the company many times. From project establishment to construction, the Yuncheng Municipal Committee and the Konggang New Area Administrative Committee gave great support. It is because of the policy support and loose environment that the Universiade Group gave the enterprise a space for bold development and only then has the strong driving force for the acceleration of the development of the Grand Canal.
Want to do Hongyi, first do a boutique! The Universiade Heavy Trucks with proprietary intellectual property rights such as a comfortable cab are favored for their safety, comfort and economic advantages.
Heavy trucks are the pinnacle of automobile manufacturing and require high-end technology and strong financial support. At the beginning, as the leading manufacturer of motorcycle manufacturing industry, when Universiade was determined to build heavy trucks in Yuncheng, many people were skeptical: The country's large-scale heavy truck companies are all state-owned enterprises, and they have formed a scale. A private enterprise wants to challenge, difficult! In the face of Shanxi's supportive policies and relaxed environment for the equipment manufacturing industry, the Universiade, with the heart of returning hometowns, and with confidence in the prospects of the heavy truck industry, has no turning back to invest 2.1 billion yuan to build a domestically advanced level of stamping, Welding, painting and assembly of the four major production lines, built the first Shanxi Province has a cab and a number of independent intellectual property rights, independent brands and a number of patented Universiade heavy truck.
On October 26, 2009, the first heavy truck was dressed in colorful belts and drove down the production line. It not only wrote a thick brush for the development of the automotive industry in Shanxi, but also provided a successful example for the transformation and development of Shanxi.
As the Newborn's Grand Canal heavy truck knows clearly that to get more cakes in the heavy truck market, we must do fine products to be the products that users are satisfied with. They start from choosing accessories, and they are not the best. They all choose the best in China. They also tackle security, comfort, economy and other aspects to enhance their market competitiveness. The cab with independent intellectual property rights is the dazzling point of the Grand Canal. Its four-point suspension with the most advanced keel structure in the world is not only robust and durable, but also greatly reduces the bumps and vibrations during driving and increases the comfort. Its large cab space, wide sleeper, cruise control, electric doors and windows and other configurations, reducing the sense of oppression of the driver. Especially when a vehicle collision occurs, the seat can be slid backwards, releasing the collision force and increasing the safety.
Lightweight is the key to saving energy and saving fuel. The designers of the Universiade adopted the streamline form of the transition of the cab contour to reduce the drag coefficient, which in turn optimized the drive system and effectively reduced the fuel consumption. According to actual tests, the fuel consumption per 100 kilometers can be reduced by about 3 liters compared to similar vehicles, and fuel savings can be more than 20 yuan. According to a car driving more than 200,000 kilometers a year to calculate, fuel savings can be about 50,000 yuan.
The technical upgrading of the engine can not only effectively enhance the engine power and increase the service life, but also ensure that the vehicle uses No. 0 diesel at minus 10 degrees Celsius. Today, more than 30 models of four series of trucks, dump trucks, special vehicles and tractors developed by Universiade have passed the test and reached the advanced level of domestic similar products.
This is the initiative won by independent intellectual property rights and patented technologies to build the core competitiveness of the Universiad Heavy Truck. To maintain the company's lasting development momentum, the company has established a research and development platform and built a strong product research and development system, and has invested 3 100 million yuan. They also conducted research on engineering technology and research and development of new energy vehicles with colleges and universities such as Peking University and Shiyan Hubei Institute of Automotive Technology, respectively. They have ample reserves for seeking new economic growth points.
100 million yuan in advertising investment and ubiquitous after-sales service, so that the Universiade image embedded in the hearts of people. Since the day it took off the line, from the CCTV to the provincial TV stations, the advertisements of the Grand Canal heavy-duty truck have constantly hit people's eyes. Shocking three-dimensional special effects, innovative forms of advertising, high-density, round-the-clock playback, so that the image of the world's big fortune heavy truck embed in people's hearts.
Both high quality and better reputation. For a new brand to quickly occupy a place in a highly competitive market, it must have a strategic vision and mastery of occupying the market, as well as a successful brand promotion strategy and forward-looking marketing concept, so as to form a strong brand and a latecomer advantage. . Therefore, the Universiade Automobile Manufacturing Company did not follow the same trend. Instead, it invested 100 million yuan in advertising expenses to make people feel that it was everywhere.
The strong advertising campaign has attracted excellent distributors from across the country to join in. At present, the number of dealers has increased from 10 at the time of listing to more than 300. The level 1 service and the secondary service network cover all parts of the country, and the total number has reached 1,000. The sales volume has also grown from dozens of monthly sales to more than 1,000 vehicles.
There is also a key link in product sales, which is to provide quality services. Whoever takes the lead in service can gain the initiative in the occupation of the market. Nowadays, Universiade has established more than 300 Universiade 4S shops and service stations in large and medium-sized cities; it will also establish large-scale parts transfer warehouses of around 30-40 and cover all provincial capital cities of the country, with each transfer The storage of accessories in the library is more than 5 million. At the same time, the service radius is shortened to 50 kilometers, so that the accessories can be seamlessly connected. When a car breaks down, whenever it makes a phone call, it arrives within an hour and quickly resolves the problem. According to Jiang Yuxiang, general manager of the Universiade Automobile Sales Company, recently, they also held a month-long event of caring and ubiquitous activities for tens of thousands of vehicles for free repairs and maintenance. Users were very much impressed by this.
While keeping a close eye on the domestic market, the Grand Canal Card also actively explores foreign markets. Currently, 19,600 sales orders have been signed with five countries including Egypt, Iran and Algeria. Due to the impact of blowout in the heavy truck market in 2010, the national heavy truck market entered the off-season in 2011, but the Universiade Motors continued to accelerate. In January-April 2011, sales increased by over 60% over the same period in 2010.
Want to strengthen the engine, first exercise internal strength. Digital management enhances internal power and market competitiveness, leads the auto parts industry to form a cluster advantage, and achieves epoch-making transformation of the industrial structure.
To make a big brand, its internal motivation lies in its management. Efficient management is the foundation of the company. Although the four major production lines of stamping, welding, painting and final assembly of Universiade Automotive are first class in China, the proficiency of skilled workers with only one year of service also affects efficiency. As a result, they have strengthened their training and exercise of their staff so that the proficiency of first-line employees is greatly improved. At the same time, the key stations also introduced welding robots, which shortened the time for manual welding from 12 minutes to 4 minutes, and the welding accuracy reached 0.1 mm, which greatly improved work efficiency.
Digital management has become a new management model with the advent of the Internet economy era. On September 8, 2010, Universiade Automobile Manufacturing Co., Ltd. and UFIDA, a well-known software company in China, held a U9 project signing ceremony. UF will help Universiade Motors carry out large-scale information system reengineering projects to form more rapid strategic decision-making and execution capabilities. At the same time, it will also use the logistics management ERP system to carry out informatization and digital management from the entire process of customer orders, production, sales and after-sales services. For the enterprise to create an international, humane, efficient, intensive management system.
Low-smoke, low-noise, economical and practical pure electric vehicles are the main targets of the Universiade Automotive Manufacturing Corporation. Recently, they jointly developed electric terminal tractors with Yongji Xinshisu, which was listed as a science and technology innovation project of the Provincial Science and Technology Department; in response to the call of the Provincial Party Committee and the provincial government to “gasify Shanxi,†they developed LNG heavy trucks. , will soon be put on the market.
The heavy lifting of the Grand Canal's engine spurred the transition of the entire equipment manufacturing industry. Today, with the Grand Canal heavy truck as the leader, Yuncheng has initially formed a relatively complete and complementary industrial system for heavy-duty trucks, passenger cars and automobile parts and accessories. 30,000 sets of automobile front and rear axles, 100,000 heavy truck axle housings, 100,000 front axle forgings, 30,000 sets of transmission housings and other supporting parts production lines began to take shape. In addition, with the completion of the expressway, Yuncheng will form a linkage with Shijiazhuang, Xi’an and other heavy truck industrial bases. An auto parts supply base and an automotive logistics park will soon form here.
The speeding development of the Grand Canal Heavy Truck fully demonstrates the equipment manufacturing industry that can be developed in developed regions, and the inland areas can still develop. Not only greatly encouraged the confidence of Yuncheng cadres and the masses in transforming the mode of development, but also strengthened their belief in the leap forward in transition and development. The Universiade heavy truck will rapidly develop in Shanxi's transitional development and become an industry giant. The goal of producing 50,000 units in one phase, 100,000 cars in the second phase, 30 billion yuan in output value, and 3 billion yuan in profits will surely be achieved in 2015.
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