Two years ago, when new energy vehicles appeared at the Beijing Olympics, people had high expectations of it. However, two years later, the popularity of new energy vehicles in China has been far from satisfactory.
Compared to the new energy vehicles that have been bustling in the past two years, besides the relatively large demand for the Shenzhen Universiade this year, the overall market performance of new energy vehicles is undoubtedly lukewarm. Even the pure electric buses that first entered Chang'an Avenue did not cause much concern.
To analyze the reasons, first of all, the automotive environment is not ideal; secondly, new energy vehicles have exposed some quality problems in the actual operation; finally, social concerns are declining. The commercial vehicle industry is in the policy market, especially for new energy vehicles. In the past two years, new energy vehicles (especially passenger cars) were so prosperous that they were not only unrelated to the vigorous promotion of the government departments, but also to the clear trend of the auto industry and the rise of corporate strength. For enterprises, there is a policy of not taking advantage of the situation is not wisdom; for the industry, as an important direction for future development, new energy vehicles will naturally need policy support; for local governments, the "Ten Thousand Cities" new energy The names of automobile pilot cities can enhance the city's image and can also receive financial support. There are more than 25 cities in China listed in the “Ten Cities, Thousandsâ€, but the number of new energy vehicles that are actually on the road is far less than the planned number. Even if they are on the road, they are frequent failures, and the operating efficiency still cannot be compared with traditional cars. . In spite of this, the cities are still very optimistic about the development prospects of new energy vehicles, and the sound of new energy vehicles has always been heard.
New energy vehicles are models that are worth promoting in terms of both environmental protection and operational efficiency. However, the current question is whether the Chinese market at this stage has already had the strength to promote new energy vehicles on a large scale. If it is relying on administrative power to promote the industry will not affect the healthy development to a certain extent?
In the relatively gloomy market environment this year, it seems to prove that the introduction period of new energy automotive products is too short, the market acceptance and endurance have not reached the corresponding level, the operator's cost pressure is difficult to ease, and the product itself appears large or Small problem. With the adjustment of the country’s economic trends and changes in policy trends, the auto industry’s stimulus policies have been withdrawn from the market one by one, and the level of subsidies involved has been uneven. As a result, new energy vehicles have gradually cooled from heat to heat.
As a strategic model in the “Twelfth Five-Year Plan†of China, new energy vehicles will surely have a vast market, but before this is the improvement of product quality and the government’s reasonable guidance from auto manufacturers, the freezing of ice is not a day. It will take time for new energy vehicles to fully replace conventional energy vehicles.
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