A few days ago, the news that the “ Winchwood passenger car settled in Chongqing and aimed at the market segments†that had long been rumored was finally settled. Weichai (Chongqing) Automobile Co., Ltd. was formally announced in the near future and another "Chongqing-made" automobile will soon be introduced to the market. At the same time, its new models will be brand new. This marks the birth of a new army in the Chinese auto market and Chongqing local automaker brands.
According to Ye Qing, general manager of Weichai (Chongqing) Automobile Co., Weichai Motors will release passenger car brands in December 2013. The brand has planned 3 models in the first phase: the first model will be the S201, which will locate urban leisure SUVs, which will be launched in the first half of 2014; the M301, which is a multi-functional, compact and high-quality MPV, will be launched in May 2015; The full-size high-end pickup P80 will be available in 2016. According to Ye Qing, with the increasingly fierce competition in the auto market, self-owned brands are facing a “second shuffleâ€, which gives Weichai Group an opportunity to enter the light vehicle market. As a latecomer to the automotive market, Weichai faces enormous challenges, and differentiated product competition strategies are the only choice. Ye Ziqing said that Weichai (Chongqing) Automobile will focus on fine models and tap into market segments. "At present, there is no plan to enter the car, but it may expand to the full range in the future."
Xie Fenggao, general manager of Chongqing Weichai Sales Co., said that in terms of channels, Weichai (Chongqing) will follow the concept of “3+5+7†key markets, namely, three core markets: Shandong, Chongqing and Sichuan, and five key markets: Hebei, Henan, Jiangsu, Guangdong, and Yunnan, seven sub-key markets: Anhui, Hunan, Guizhou, Liaoning, Shaanxi, Shanxi, and Zhejiang. Xie Fenggao stated that in 2013, Weichai’s dealer network construction has basically covered all key markets.
According to the planning of Weichai (Chongqing) Automobile, the company's development plan will be divided into three phases. The first stage is that from now to 2015, the planning goal is to do a solid job of capacity building and product quality, not blindly pursue the scale, establish an efficient sales channel, establish a brand with a reputation; the second stage is 2016-2022, Weichai It will seek opportunities to form joint ventures or complete acquisitions. In the third phase, after 2022, Weichai will seek overseas markets, expand its product exports, and set up its own CKD assembly plant overseas.
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