On March 17, Volkswagen imported mini car up! announced the listing, as this gasoline version up! The upgraded version of the pure electric car electric UP! was released as early as 2013 at the Frankfurt Motor Show and was listed on the domestic show at the Guangzhou Auto Show last November.
Up from the public! We can see from the series models that Volkswagen has now launched the new energy vehicle market, and Volkswagen has launched the gasoline version and the pure electric version! What are the plans for the model?
In this regard, an industry expert told reporters that "up! gasoline version of the launch, it can be seen that the public sees that pure electric vehicles in the short-term market size is difficult to make a big breakthrough, so sticking to 'two legs walking' is the most practical approach ".
And Peng Bo, global partner of the company, told reporters that up! As the models have been launched, it can be seen that Volkswagen has been laying the foundation for its new energy vehicle field, and now Volkswagen has begun to take action.
According to the data provided by the China Automobile Association, in 2014, the cumulative sales of pure electric vehicles and plug-in hybrid vehicles in China reached 74,763 units, an increase of more than three times compared with 2013.
From the soaring growth rate, it can be seen that in the past two years, the state's support for new energy has been increasing, and the support policies of local governments have become clearer. In terms of form, not only large subsidies are provided, but also major cities with limited licenses are also new. The energy car opened a "green light".
According to the national automobile industry's "Twelfth Five-Year Plan", the total production and sales of pure electric vehicles and plug-in hybrid vehicles will reach 500,000 by 2015. Although there are still many challenges to accomplish this goal, the new form of the new energy vehicle market has begun to become clear.
Hezman, a member of the management board of the Volkswagen Group and the president and CEO of Volkswagen Group (China), said, "In my opinion, the year of Volkswagen's new energy products should be between 2018 and 2020."
Peng Bo believes that Volkswagen Group, as a company in the leading position in R&D investment in various industries, can see that Volkswagen will not ignore the new energy vehicle market.
Zhang Zhiyong, a senior analyst in the automotive industry, believes that “up! The role of the mini-car is not to seize the mini-car market, nor to seize the new energy market. Up! The introduction of more means an attempt to the Chinese new energy auto market, It has played a role as a demonstration effect, that is to say, through eup to better understand China's new energy vehicle policy, understand the changes in Chinese consumer demand, and launch a small car brand based on this.
Heizman once said that Volkswagen has foreseen that Chinese consumers will have strong demand for new energy products in the future, so the public's current goal is to gradually promote the localization of parts and components.
“First, we will first promote the localization of the battery, followed by the localization of the hybrid engine, then the motor, and then to the electronic system and charging device. Under the premise of guaranteed production, the above work should be completed in five years. Heizman said.
An industry analyst also told reporters that "up! The launch of the petrol version can maximize the promotion up! This model allows more consumers to understand the model, the gasoline version and the electric version can be sold simultaneously in the market. To promote each other, but also paving the way for the localization of this model."
However, although Volkswagen's new energy vehicle strategy has been launched, whether its supporting facilities can keep up with the pace is also an important factor restricting its development.
In this regard, Zhang Zhiyong told reporters that "most enterprises have chosen plug-in hybrid power as a breakthrough in the development strategy of new energy vehicles, because whether the supporting facilities of new energy vehicles can keep up with the pace requires the government to make a Coordinating, there are very few car companies that set up super charging stations like Tesla, which means that most car companies are trying to be compatible with this direction in charging facilities."
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