On the other hand, the impact of the intense price war in the LED industry has affected LED lighting companies. At present, the LED industry is deeply mired in price turmoil. Even many large-scale enterprises have no profit. The small and medium-sized lighting enterprises that are not listed are in a more difficult situation and are prone to the dilemma of capital chain breakage. With the industrial changes that have experienced the ebb and flow, the entire industrial chain has fallen into the Red Sea. With the continuous development of lighting energy-saving technology, the incandescent lamp of the traditional lighting market is about to officially close the curtain and exit the lighting market. In the past few years, the domestic LED lighting industry has been as dazzling as Sirius, from technological innovation to policy improvement, newcomers and old people have poured into the gold mining, and the strong need to bring the upstream and downstream related industries together with fire, but lying down The days of making money don't seem to last long. The collapse of the Chinese LED industry was unveiled by the collapse of the tiny LED companies. Since the beginning of this year, the three factors of government procurement threshold, IPO listing, and industry standards have accelerated the process of LED industry reshuffle. Therefore, the lighting industry has been surrounded by vocabulary such as transformation, shuffling, upgrading, and transformation. In fact, under the background of poor economic environment, the market downturn has become an industry consensus. Many lighting manufacturers even believe that the industry is currently the most difficult to develop. Period. Throughout the lighting enterprise dynamics in the Yangtze River Delta region this year, many enterprises are vigorously carrying out transformation and upgrading, innovation models, etc., whether in the LED lighting transformation, smart lighting exploration, development model innovation, etc., lighting companies in the Yangtze River Delta region are active Try and even have a significant impact across the country. On the other hand, the impact of the intense price war in the LED industry has affected LED lighting companies. At present, the LED industry is deeply mired in price turmoil. Even many large-scale enterprises have no profit. The small and medium-sized lighting enterprises that are not listed are in a more difficult situation and are prone to the dilemma of capital chain breakage. After experiencing the ebb and flow of industrial changes, the entire industrial chain has been plunged into the Red Sea, and many enterprises have been impacted and even triggered a crisis of survival, and even fell into a closed position. The price of lighting products has gradually bottomed out, and the scale benefits of large enterprises have gradually become more prominent. Some enterprises have begun to try to break through in the market segments in order to avoid the direct competition of giants. Intelligent lighting, automotive lighting, agricultural lighting and medical lighting, as well as architectural lighting, visible light communication and other markets have been favored and paid attention by the majority of manufacturers. For example, in the UV LED market, the unit price of products is dozens of times higher than that of general LEDs. The huge market output value attracts many manufacturers to compete. With the maturity of capital integration, LED companies are not satisfied with only focusing on the LED market. In addition to the integration of the upstream and downstream of the LED industry chain, many lighting companies have already extended the tentacles of funds to areas other than lighting. Investment, media, internet, sports, etc. have become the hot trend of corporate capital. Most dealers now choose different brands when they purchase, to adapt to different market needs and increase sales. The consequence of this is that the quality of the product is uneven and it is easy to lose the trust of the customer. Dealers are not only selling LED products, but also creating their own characteristics. Simply blindly, they will only fall into the quagmire of chaos and be eliminated by the market. In 2016, the industry consolidation and reshuffle will continue, and the industry pattern will be further determined. More and more SMEs will be lost in this round of shuffling, but at the same time, those with capital, technology and scale advantages and excavation Companies in differentiated markets will win the future in this round of competition. For dealers, it is a countdown to life and death. In the midst of a downturn in the big environment, dealers are not as good as they are trying to make a small profit. It is better to build their own brand and word of mouth.
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