A few days ago, the "Government Work Report" pointed out that overcapacity has become one of the three major risks of the Chinese economy. It is necessary to insist on maintaining pressure, resolving excess capacity, supporting mergers and acquisitions, and surviving the fittest in market competition. For the LED lighting industry, which is in the period of overcapacity, how to resolve the problem of overcapacity has become a hot topic in the industry. Innovative model, joint development of enterprises Faced with overcapacity in the whole industry, lack of industry standards, and uneven product quality, many LED lighting companies believe that 2015 will still be a difficult year. In the face of the industry's reshuffle, many companies have expressed the need to insist on innovation. While ensuring product quality, some companies have begun to embrace e-commerce and big data for marketing. In the face of ever-changing industries, innovation is an inevitable choice besides solid work. Pan Jie, chairman of Foshan Lighting, believes that many products in the entire LED industry are highly homogenized, so innovative applications are critical. In this context, many companies have won the market with independent innovation. For example, breaking the past single-player mode, adopting a cooperative mode of integrated innovation and joint development, cross-border integration with multiple enterprises and even many industries, and integrating resources, all parties can save costs, which is conducive to the leap-forward development of enterprises and achieve a win-win situation. situation. Intensifying research and development, from the manufacturing to the creation of the industry in the context of the reshuffle, the LED industry will begin to enter rationality from the previous swarm, technology research and development has become an important means of enterprise transformation. During the two sessions this year, Miao Wei, Minister of China's Ministry of Industry and Information Technology, said that it would develop to the high end of the industrial value chain, encourage enterprises to increase investment in research and development, and increase the content of technology in products to increase the added value of products. It is reported that Qinshang Optoelectronics cooperated with Tsinghua University to complete the three-dimensional free optical surface construction and its application in semiconductor lighting, which won the 2014 National Technology Invention Award. It is also the highest award ever won by the LED lighting application industry. Chen Yonghong, chairman of Qinshang Optoelectronics, said that in order to reverse the prejudice of ordinary people on domestic products, enterprises must build an innovative value chain system with independent intellectual property rights, and make innovation and R&D capabilities into the core competitiveness of enterprises, thus realizing the creation of Chinese manufacturing to China. Formulating standards and strengthening patent awareness This year's "Government Work Report" stated that the IPR strategic action plan was in-depth implementation, resolutely crack down on infringements, protect inventions and creations, and make the branches of innovation flourish. Encourage enterprises to move from patent creation and implementation to patent protection and operations. On the one hand, we must resolutely crack down on infringements, from the original fear that the fight against patent infringement will affect the development of the industry, to the thinking that infringement will affect the development of the industry; on the other hand, encourage patentees to take action to protect their legitimate rights and interests, because the government It will protect the invention and creation, and realize the patent values ​​and concepts that make the branches of innovation flourish. Patent rights have always been the pain of domestic LED lighting companies. Due to the lack of core patents, domestic LED lighting companies have to pay high patent licensing fees to international giants who control core patents, and they are faced with patent litigation at any time. Domestic companies are also subject to patents in the process of going global. To develop LED industry standards, standards must be established that contain patents. One industry person emphasizes that on the one hand, domestic enterprises need to have intellectual property awareness and use intellectual property as a means of self-protection; on the other hand, government or industry alliances need to guide domestic LED patent layout at the macro level to help enterprises target Patent supplementation.
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