The enthusiasm of Chinese bus companies for the Russian market is constantly heating up. At the China National Exhibition held here, domestic automobile giants such as Zhengzhou Yutong, Brilliance Automotive, Xiamen Jinlong, and Zhengzhou Nissan expressed that they will carry their passenger cars of all kinds into the Russian market.
Russia's "China National Exhibition" undoubtedly created a good opportunity for these passenger car companies. On the 27th, Zhengzhou Yutong signed a cooperation agreement with Russia and will export 500 buses to Russia in the near future. On the same day, Brilliance Automotive and Russia signed an agreement to export 80,000 Gold Cup Haishi passenger cars to the Russian market within five years, with a total contract value of US$1.3 billion; Suzhou Jinlong also signed an agreement for the export of 1,000 Hager buses to Russia. , orders total more than 40 million US dollars.
This is just the beginning. Qin Yangwen, director of overseas marketing of Yutong Group, stated that Yutong has taken Russia as one of its seven strategic markets. In the future, Yutong will continue to increase its development efforts and implement further localization in products, services and channels. Zhengzhou Nissan made it clear that its Dongfeng passenger cars and light trucks will have a sales target of 1,000 units in Russia this year. This number is much higher than the 300 last year.
In recent years, with the gradual recovery of the economy, Russian public transport vehicles have entered a peak period of replacement, passenger car demand has increased, and the average annual demand is between 12,000 and 150,000 vehicles, and its domestic production. The ability is obviously insufficient. The huge market space has caused Chinese bus companies to pay close attention.
However, the Russian market is quite picky for passenger cars, and the certification standards are significantly stricter than in China. To this end, four years ago, Yutong began to conduct market research in Russia, and based on Russia's long winter, too much snow and other climate characteristics, developed a cost-effective passenger car products suitable for the Russian market demand. At present, Yutong has passed the certification of Russian passenger cars and has become the largest number of Chinese bus companies exporting to Russia. Brilliance Automotive also adjusted its passenger cars according to the characteristics of the Russian market.
In addition to optimizing the Russian market for passenger car performance, most companies have started to build their own marketing channels, improve after-sales service, and pave the way for large-scale development. Previously, in the case of sporadic orders, these vendors basically used the channels of local agents to sell.
For the future, Chinese bus companies have full confidence. They believe that Chinese passenger cars have strong international competitiveness. This kind of competitiveness is not only reflected in cost but also in cost performance. In addition, the increasingly perfect domestic industrial chain and supporting capabilities, as well as the company's own R & D capabilities, have also laid a solid foundation for the Chinese bus to go international.
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