2015 AutomechanikaShanghai China (Shanghai) Frankfurt Auto Parts Exhibition officially closed on December 5th. This is the world's largest international spare parts exhibition in addition to Automechanika Frankfurt International Automotive Parts and Service Exhibition. As the largest market in Asia and the second-largest post-market show in the world, excitement is a must. However, the excitement of this year's show is very shocking to the small editors who participated in the show last year.
The organizers first moved this year's event to Shanghai's largest exhibition hall, the Shanghai National Convention and Exhibition Center. The scale of the exhibition was further expanded with the increase in the area of ​​the exhibition hall and the number of exhibition halls. From the 230,000 square meters of exhibition area in 2014, 4618 exhibitors and 89,000 visitors, it has grown to 280,000 square meters this year, with more than 5,395 exhibitors and 100,000 visitors. In the domestic manufacturing industry is experiencing a cold winter, the production and sales volume of the entire vehicle has risen year-on-year in recent months, and the Shanghai Frankfurt Fair has far more popularity than in previous years.
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According to the previous Frankfurt show, the exhibition hall will be the main exhibition hall for the exhibition. Such as BOSCH Bosch, HELLA Hella, DENSO Denso, ZF ZF-TRW TRW, MAHLE Mahler and other world-renowned brands of imported parts will be in the exhibition brand image and business marketing. This year, the number of import brand exhibitors has decreased, the proportion has decreased, and the big brands in the exhibits have become more pragmatic. They are close to the needs of the users for market maintenance and maintenance, and they are also more concerned about sales transactions in the aftermarket.
Bosch booth was the most prominent stand for the exhibition. This year, in the aspect of diesel engine plant products, the common rail valve assembly for the post-maintenance market and the original parts of Eurasian common-rail injectors were newly displayed. To ensure product precision, greatly reduce the cost of the user to replace the nozzle. Bosch remanufacturing technology is also leading the industry. Bosch remanufactured fuel injector assemblies ensure product quality and new product consistency, which not only reduces the cost of replacing customers in the aftermarket, but also reduces the waste of the old parts. At the same time, Denso also exhibited diesel after-sales service kits for the first time at the booth.
BorgWarner turbocharger and EGR products have always had a good inventory of domestic OEMs. This time, the BorgWarner show in Frankfurt showed its DUROBILT brand for the first time. This is a turbocharger developed and produced by BorgWarner for the needs of the post-market. It is optimized from the perspective of assembly, and the adaptability of different models is better to meet the needs of a multi-purpose machine. In addition, for the post-maintenance market, the remaining service life of many vehicles is reduced. There is no new requirement for the service life of the parts. At the same time, the original parts are more expensive and are not easily accepted by the general users. This is why BorgWarner has exhibited the Debit brand. Debit Turbo's performance is consistent with that of BorgWarner, but the price is more competitive.
In response to the price sensitivity of accessories at home and abroad, MANN+HUMMEL demonstrated for the first time the filter products it acquired in 2012, and it focused on the mid-end brand market. After the industry was acquired, the production and materials of its filter elements were all strictly implemented according to the German standards, which ensured the quality of the filter elements and improved the filtering effect. In the domestic market layout, MANN+HUMMEL filters are mainly positioned in the mid-to-high end market, responsible for OEM supply and matching, and the industry is mainly positioned in aftermarket aftermarket to form a complementary market structure, which has improved the Group's domestic presence. Market competitiveness.
National brands are also striving to “go global†to tap the needs of overseas markets . There are many foreign pavilions participating in the search for cooperation in the Chinese market. There are many white-skinned and black-skinned “sweet nuts†who have chosen their own partners in the China booth. In the face of a cold domestic real economy, more Chinese parts companies have chosen to use the current Frankfurt show to “go global†and look for business opportunities in overseas markets. Many exhibitors took a briefing in English and set up a full English product portfolio at the booth, which was accompanied by professional translators.
The Frankfurt show has a great deal of emphasis on the aftermarket products. China's auto parts production industry is developed, and the role of Chinese manufacturing in the world is also applicable to the automotive sector. This time there are many domestic manufacturers exhibiting for the OEM supply of European and American truck companies. The quality of the products of these companies has been certified by the relevant organizations and companies. The products they produce can also be favored by other overseas companies.
After the Third Kingdom of China, diesel high pressure common rail technology was gradually approved by the market users. After successfully developing a common rail nozzle that meets European high-emissions standards, Zhejiang Liwei Fuel Pumps Co., Ltd. has become an important supplier of Bosch high-pressure common-rail injectors in the country, as well as electric equipment and Delphi. Through the accumulation of high-performance word-of-mouth products, the company has basically covered the largest domestic manufacturer of high-pressure common-rail injectors in the aftermarket, accounting for 80-90% of the post-market share. At this year's Frankfurt show, a large part of the reasons for Liwei's participation is that it hopes to continue to expand its own boutique market and establish its reputation in overseas auto market.
The three engine parts companies of Bohai Pistons, Wutingqiao Cylinder Blocks and Double Rings Piston Rings enjoy a high reputation in China, and this time, the Frankfurt show will be exhibited in the form of a three-strong alliance. Their market expansion will also be upgraded. In the background. Yizheng ASIMCO Shuanghuan explained to Xiao Bian that Shuanghuan currently hosts more than 70% of the country's four mainframes. It is mainly supported by many brands such as Weichai, Yuchai, Cummins, Shanghai Hino, and Xichai, as well as European and American commercial vehicle brands. Supporting. At last year's Hannover Motor Show in Germany, we also saw a visit from the German Mercedes-Benz factory to the ASIMCO booth.
For the state-level engine, the piston ring adopts the oldest chrome plating technology and requires oil lubrication to solve the friction problem. The engine oil that enters the combustion chamber in the Euro III and Euro IV emission standards is gradually reduced, and the friction between components needs to be self-lubricating. The surface of the double ring piston ring has been treated with many new surface treatment technologies such as DLC, CCC, etc. to realize friction reduction, friction reduction, self-lubrication and compensation for the lubrication of the base. With respect to the Euro IV piston ring production technology, because of the greater difficulty of processing, Shuanghuan spent nearly 45 million equipment inputs and the production process will also increase the cost of the product. This virtually increased the technical barriers and raised the threshold for the production of piston rings. Many small plants were gradually eliminated because they had no technical reserves and were unable to produce Euro IV or above products.
To a certain extent, the upgrade of emissions does not mean that the price war has disappeared, but that the products are sold at a cost-effective price by relying on technical barriers. Under the premise of ensuring performance requirements, there is an advantage over the double-ring price of foreign brands. However, it is because Yizheng’s influence in the international arena is not very large. It is necessary to use this as a propaganda tool. The three companies can participate in the exhibition to compete with exhibitors such as Mahler and Federal-Mogul.
The Longzhong Holding specially occupied the most prominent booth in Hall 3 of the main hall. Overseas markets have always been an important market for Longzhong Holdings. This time, Longzhong has brought truck generations and second-generation automatic adjustment arms. Its performance, quality and cost performance have been valued by Volvo and Iveco as their OEM suppliers. . Among them, the second-generation automatic adjustment arm of the main pusher has the advantages of less model versatility, easier installation, and more stable optimization of the automatic clearance adjustment function than the first-generation automatic adjustment arm. It can also provide aftermarket support for overseas models. In addition, the disc brakes developed by Longzhong are also equipped with brake gap adjustment devices. The self-adjusting clearance is highly synchronized and the braking force is stable and safer. Fuao Automotive Parts Co., Ltd. has a large number of passenger car and commercial vehicle products such as steering, brakes, engine accessories, and chassis, and is also an important supporting enterprise for domestic FAW Group, China National Heavy Duty Truck, Beiben, and Hualing. The heavy-duty aluminum alloy radiator brought by this time is also a product of Volvo. Although Fuao, as a large parts and components group, has a large amount of support in the domestic automotive industry, it also actively responds to the development of overseas markets.
An exhibitor from Malaysia told us that the scale of the overseas exhibitors' group at this exhibition was significantly higher than that of the previous session. China's manufacturing quality and production process have gradually been recognized by the world. Due to the existence of stratified overseas market demand, they acted as sales agents for Knorr, and also purchased reliable spare parts in China, which were sold after testing to the Malaysian market.
Although the on-site exhibitors also introduced that there are also some unscrupulous Chinese parts and accessories dealers reselling products overseas, and shoddy with the money running to make a reputation for the reputation of China, but more people cherish their own sales channels, want to Maintain long-term trade development in overseas markets. Shenzhen Shentou Supply Chain Management Co., Ltd. said that in the exploration of the European market, it has found that cost-effective products have become the common needs of global procurement, and foreigners are also very savvy. The demand for accessories in different periods is also different. They opened up the channels of upstream foreign merchants, maintenance service companies and downstream domestic product suppliers, and achieved full service of design follow-up, procurement, quality management, logistics, and after-sales service. The scale of the company also follows this complete set of services. Gradually expand.
Let save money and the environment have both been re-manufactured products in addition to authentic highlight <br> <br> a hot new piece of attention, located in the main exhibition hall only way remanufacturing pavilion has also been more consultation and audience attention. The remanufacturing branch of the China Material Recycling Association set up an exhibition on auto parts remanufacturing exhibition at the exhibition. The scale of exhibitors has also reached the highest level in history. Regular remanufacturing enterprises of key auto parts such as domestic mainstream engines and automatic transmissions have actively participated in the exhibition.
Heavy Duty Truck Jinan Fuqiang Power is the first domestic company engaged in the remanufacturing of automobile engines. This exhibition introduced WD615.95 remanufactured diesel engine, remanufactured natural gas engine, turbocharger, starter, water-cooled air compressor and many others. Engine parts. The remanufactured engine is the process of dismantling and cleaning the recovered engine, repairing the defective parts by replacing the goods, replacing all wearing parts with new ones, and then assembling according to the engine manufacturing standards.
The remanufactured engine is consistent with the new product in terms of product performance, and enjoys a three pack service that is equivalent to the new machine. It is very likely that the general engine block will become a new machine after being worn in, and it will be possible to obtain better fuel consumption performance than a new machine that has not been run in. The cost of engine remanufacturing is not much higher than that of engine overhaul, but it takes much less time than overhaul, and the old body can be recycled to avoid waste. After many years of development, the concept of remanufacturing has gradually gained roots in the people's minds. With heavy truck prices falling, the company now has 5,000 units of remanufactured engines for a year. In addition, Jiangling Light Truck also demonstrated the JX493 engine remanufacturing model, which is a major choice for the owner to overhaul the engine.
Lifts tool rescue vehicles truck repair professional <br> <br> for the majority of cardholders, the Frankfurt show rich also lies in the convergence of a number of repairs and maintenance, automotive products and modification products. In this exhibition, there are passenger car repair brand simulation entities like Shanghai Shida Automobile Maintenance Fast Repair Shop, which fully displays Shida and a full range of professional auto maintenance tools and equipment, and provides total solutions for the maintenance associations across the country. The delegation that has a clear intention of purchasing plans to purchase testing lines, testing equipment and other products. Compared with the maintenance of passenger vehicles, the repair and maintenance of the overall solution has begun, and after commercial vehicle trucks are still slightly weak, it is still very rare to find special equipment for the maintenance of passenger vehicles. However, at the Frankfurt show last year, only two heavy-duty trucks were used to demonstrate a lifting simulation of a Scania truck and Yutong truck. However, at this year's show we found that there was one more heavy caterpillar lifting equipment holding a new Volvo FM exhibitor.
Nowadays, with the development of technology, trucks have become more and more complicated. The previous maintenance methods can no longer adapt to the current new types of vehicles. The truck maintenance industry is also in urgent need of specialization. Tool specialization is a necessary prerequisite for professional maintenance. Xiao Bian is not very understanding of this side, but also hope that such professional tools like lifting equipment will be more and more in the future, reducing the quality of heavy truck maintenance risks. In addition, mobile repair and maintenance services have gradually infiltrated into small commercial vehicles. Xiao Bian also discovered that there are two emergency rescue vehicles for light trucks and passenger vehicles in the pavilion. Tire changers, tire repair equipment, lubricants, filter elements, cleaning products and other items are provided. Oil maintenance, quick service and rescue services.
For this exhibition, the most inquisitive curiosity for Xiao Bian is the vast expansion of the automotive supplies and modified products exhibition area. In addition to the further expansion of display area, the exhibitors and exhibits are also very rich.
In addition to common truck trims, cab cushions, car fire extinguishers, LED headlamps for 20V trucks, dedicated truck heaters with heating and constant temperature functions, long distance drivers shoulder massagers, truck batteries to start mobile power, etc. . These small things really have a lot of use for many drivers.
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