At the 2010 Yuchai Marketing Service Annual Meeting, Yu Ping Group Chairman Mao Ping outlined the Yuchai business strategy in 2010 and put forward the combination of “sales, after-sales, and technologyâ€, namely, sales as the leader, after-sales service, and technology as the support. Based on Yuchai's 2010 “Product†shape business strategy.
In order to carry out this strategy, Yuchai carried out heavy machine service month activities nationwide. During the event, there are not only concessionary activities such as free inspection, maintenance and training, but also Yuchai’s Quality Department, Engineering Research Institute, Engine 1 Plant, Engine 2 Plant, and Engine 3 Plant. Seven working groups, including foundries, sales companies and other relevant departments, went to the front lines of 13 provinces including Yunnan, Sichuan, Ningxia, Hunan, and Guangdong to visit key users to understand market needs and solve some difficult problems.
It is understood that the main purpose of Yuchai’s launch of the heavy machine service month is to return users, listen to the voice of users, understand the existing product quality information, and grasp the best time for new products to enter.
Yuchai heavy-duty engines have significant technical advantages. Since 2002, Yuchai has introduced four-valve heavy-duty engines, which now have more than 30,000 units in the market. Some of the engines have been operating for 9 years. The maximum mileage of a single engine has exceeded 1 million kilometers. In 2010, the two-valve engine accounted for jade. The proportion of engine sales of diesel heavy trucks is less than 5%. Currently, the competing products on the market are mainly traditional two-valve heavy-duty engines. As the industry progresses and the market develops, the replacement of two-valve engines with four-valve heavy-duty engines is an irreversible trend. Two-valve heavy-duty engines will soon be eliminated. Although Yuchai’s heavy-duty engines did not exceed the sales of conventional engines, Yuchai’s four-valve heavy-duty engine has already won the market competition. The sales of Yuchai’s four-valve heavy-duty engine will continue to grow in the future; and fierce market competition will also encourage Yuchai to accelerate its production. upgrade.
At present, Yuchai's main four-valve heavy-duty engine is YC6M and YC6L. YC6M is suitable for heavy-duty heavy trucks. YC6L is used for light-weight road heavy trucks with a total weight of not more than 55 tons. It has obvious features of heavy weight and low fuel consumption.
In addition, Yuchai has a fairly complete service network, and its service technology platform, settlement platform, and call platform are well received by users. Yuchai Service Month began in the early 1990s and is one of Yuchai’s ways of rewarding users. In recent years, it has been adjusted according to the current hot spots of the internal combustion engine industry. In addition to monthly heavy machine special services, Yuchai also carries out summer harvest services, etc. The characteristic service.
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