Wang Jianlin greatly said: Do not worry about anything and set a small target first. Even though the target of one billion yuan in his eyes is being ridiculed by all, it is undeniable that the goal must be achieved if it is realized. It can be said that it is the key to doing things. This law applies to anyone and anything, and of course it includes light-car companies.
Omar 3 Series Premium Edition
In spite of occasional pick-ups in the light-duty truck market in the past two years, the tepid market and fierce competition in the overall market have left every light-card company with no daring to slack off its sprint. As mentioned, to do the market must have goals, in the general awareness of light truck companies, do a good job of the market must be a product of almost everyone's consensus, which is also a light-car company's "small goals."
It seems simple to make a product, but it is actually not easy. In particular, it is really difficult to give users a good reputation. The so-called road is long and far-reaching, and I will search for it from top to bottom. On this road where products are made, all companies have their own supernatural powers. When participating in the activities of a number of light truck companies, the China Truck Network reporter found that the company's multiple marketing campaigns were no longer a matter of eyebrows and beards, but made different product recommendations for different regions.
During the visit to the Omagh Value Tour, the reporter communicated with the business director of Foton Motors Group, Omarco, and the head of Ouma's business division, Gu Dehua, on this issue. In Gu’s opinion, products must meet the needs of users, or be suitable for heavy-duty needs, or suitable for express delivery, or have super value. Although the positioning is different, Omarco will make every effort to do a good job in product segments. Positioning. "The user is the real user. It is the right thing for them to recommend a product that is not suitable. What better advice they have is that they have the final say." In Gu's opinion, there is no small matter involved in the product, even if it is a small one. The screw may be related to the entire product's transportation efficiency. Doing the product with good quality and satisfying the user's needs is an important step for the company's development, and it is also the goal that the company will never change.
Foton Aoling
As another major light truck brand of Foton Motor, Foton Aoling has also devoted a lot of effort to the product. “Structural adjustments determine the future market!†Zhou Yejun, brand director of the Foton light commercial vehicle business division, explained the company's product development strategy in the simplest language. As a result, Foton Aoling launched a full range of product combination punches, among which, Ao Ling CTX, Ao Ling TX, Aoling MRT and Ao Ling New Energy all series of mid- to high-end light trucks, mainly expanding suburban and urban logistics markets, and Futian Business The car owns Tuyano, a full range of scenic and medium-sized VAN products, mainly expands the urban logistics market, takes both urban and rural passenger transport and urban commerce into consideration, and becomes the best representative of logistics integrated system solutions. Its goal of product layout has taken a big step forward. step.
Fukuda has always been a darling of sales of light trucks, and its era cars are no exception. Although the lines have been set, new products starting from the details have been introduced, including the era car Kangrui H2 big double car, era Kangrui wide body car, Air brake version and other products. Although only a few small changes, but for the user has brought the best driving experience, its emphasis on the product reflects the most vivid.
Urban Acacia Bell X
Of course, in the light-duty truck market, the opponent who keeps the Fukuda-based light trucks on alert is the JAC light truck. The JAC light trucks have spared no effort to pay attention to the products. From January to July 2016, the products of Shuailing Bell, Shuai Lingzhi, New Bell V6, Kang Ling X and other new products were continuously released, becoming the “family portrait†supporting the growth of JAC light trucks. The new matrix also puts the concept of domain segmentation deeper into the hearts of people, and it is reasonable to get the user's favorite.
In addition, mentioning the quality of the product also requires several Qingling light trucks. The Qingling light truck, known for its quality, is self-evident to the product. He Yong, the managing director of Qingling Group, used the “Isuzu’s only partner in China, the cooperation between the two companies, and the first to obtain Isuzu technology†to reveal the secret of the development for 30 years. His products and technology are sincere and their product quality is high. The pursuit of a lot of companies is difficult to see their business, their products are even the only representative of high-end light trucks. At the Qingling Auto Shijiazhuang event recently attended by reporters, a master teacher told reporters that if you want a high-quality light truck, you must buy Qingling Auto! A word tells the success of Qingling Auto's products.
Not only do the mainstream light trucks have a lot of attention to the products, but rising stars in the light-duty field are constantly adding to the product. Aochi Automobile is an outstanding representative. Not long ago, the reporter participated in the launch of the Aichi Auto China V listing. This time, the national V product launched on the basis of existing mature products, targeted more than 80 items of product technology upgrades, especially around the feedback of more electrical appliances System reliability and “three leakage†problems such as leakage, leakage, and leakage have been dealt with centrally, giving users a “satisfactory†account. The current three-high test is transparent and open to Aochi users. Feel the high quality of ATV.
Doing a good job of products sounds like a small goal, but it is very difficult to truly get users and market acceptance. Some people say that the user has the world, in fact, only to do a good product to get users, and then the world. The goal is set and the action is taken. Although the long wind breaks through the waves, in the future, why can't He Yun sail straight to the sea?
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