On December 21st, Philips Lighting held a China Product Strategy Conference on LED System Components in Shenzhen. At the press conference, Philips Lighting brought a number of indoor and outdoor LED modules and power products, including intelligent dimming power supplies with IP67 protection and programming using Near Field Communication (NFC); ​​suitable for flat panel lights The use of electromagnetic interference (EMI) to optimize indoor power; Fuxing series COB modules with the industry's top color performance and color consistency; ceiling lighting power products optimized through thermal design. It is understood that Philips lighting collection module, power supply and control solutions can help customers reduce risk and investment in procurement and R&D, reduce operating costs, and increase revenue and profit. Globally unified product standards and quality control provide customers with more protection and help China's manufacturing to go global. After the meeting, Mr. Yang Wei, General Manager of OEM Channel of Philips Lighting China, accepted the media interview. For the Chinese lighting market, he said that since the establishment of the first joint venture in China in the 1980s, Philips Lighting has been working hard in the Chinese market. In China, Philips Lighting has its own factory, R&D team and project team. In the entire lighting industry, Philips Lighting has no doubts about its investment in products, investment in research and development, and commitment to the Chinese market. Since 2010, Philips Lighting has announced that China will be built as a second home market and will continue to increase its investment in China. However, the current situation of the entire lighting industry in China has undergone major changes. The situation occupied by international leaders such as Philips Lighting, Osram and GE Lighting has been quietly changing. In recent years, with the rise of local Chinese companies, some international giants have gradually withdrawn from the Chinese market. In this regard, Yang Lan said that Philips Lighting is actively seeking transformation. Yang Wei said that in the past, Philips Lighting was recognized as an industry leader in the traditional lighting era. For Philips Lighting, how the transformation proposition adapts to the rapid changes of products to meet the different needs of customers in various market segments, and further Partner to cooperate. He said that Philips Lighting will continue to take root in the Chinese market, providing customers and the market with the best products and services, and will continue to transform and play the most important role. Although Mr. Yang has repeatedly stressed that Philips Lighting will take root in the Chinese market and continue to increase investment in China, in the past we have seen less of its large movements in the field of LED components, similar to the Shenzhen conference. Philips is also relatively rare. In this regard, he said that in the past two or three years, customers have often mentioned that Philips lighting LED system components OEM channel is doing very well, customers are very encouraged, but Philips lighting is not integrated in the market. Promotion, no holistic publicity, customers want to see Philips Lighting's product strategy in China. Under such feedback, Philips Lighting took into account everyone's new expectations from 2016 to 2017, so decided to introduce to the industry the company's LED system and component OEM channel in China what kind of product strategy. At the same time, Yang Lan also said that for Chinese consumers, the first thing that everyone considered ten years ago was cheap, but now, purely cheap, it is impossible to win the respect of the market. If the company does some good products, it may need some patience, but he firmly believes that the final market will definitely double the return. Philips Lighting is very focused on the lighting industry. It is committed to the product and is committed to the market. It is committed to working with customers and partners. For the Chinese lighting market, Philips Lighting will continue to deepen and continue to deepen Philips China's product strategy.
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