What is the "Sales King"? These "Holy Cars" also cannot change this rule

The market of automobiles is changing rapidly. The sales volume of cars released by major data centers at the beginning of each month is also the most intuitive manifestation of “change in the situation” in the auto market. In the monthly sales volume of cars, its products are excellent and it has strong brand support. Models can often hold their own one-acre three-points in fierce competition.

However, not every car can remain undefeated in the increasingly fierce competition, even if it has created a number of sales of "God cars" can not change such rules. So today, we will give you an inventory of the past few “sacred cars” that have experienced a decline in sales during this period.

Beijing Modern Langdong

This year's Korean cars have run into a “water reversal period.” Beijing Hyundai even lowered its planned sales target of 1.2 million vehicles to 800,000 units due to poor sales in the first half of the year. This kind of achievement is more directly reflected in its former main model style.

According to the data from the Federation of Associations, Langfang sold a total of 254,000 vehicles in 2016, which accounted for 28.37% of Beijing Hyundai’s market share. It was the absolute main force of Beijing Hyundai. However, this year, the sales volume of Long Dynamics vehicles from January to July was 69,800, which only accounted for 21.81% of Beijing Hyundai's total sales. The main position was also replaced by the lead and the new Tucson.

The reason for the decline is that, apart from the political factors such as “Sade”, the growing domestic car is undoubtedly the main reason for the declining sales of Korean cars. Cost-effectiveness is the long-established image of Korean cars. With its own brand in all levels of the model, it has been “flowering everywhere” and gradually took over the “high cost” banner of Korean cars, plus the “Chinese style” design style of independent brands. Unique insights, but the design of the Korean car is inevitable some aesthetic fatigue.

SAIC-GM Buick Enkewei

According to the data of the Federation of Travel Unions, the sales data of Buick Electronics Co., Ltd. in May, June and July of 2017 were 18,765 vehicles, 16,082 vehicles and 12,483 vehicles, respectively, showing a clear downward trend. What's even more obvious is that in Oct. last year, the highest sales volume of Angkor, about 32,300 units were sold, and Tiguan was directly eliminated as the number one selling joint venture brand SUV; and Angkor was only the best seller in January this year. About 30,700 vehicles were sold, and the subsequent February was negligible due to the recent downturn in sales of the Chinese New Year. Since March, the sales volume of Onkway has gradually declined from 21,400 units to 125,000 vehicles in July.

The decline in the sales volume of Onkewei is so obvious that it is inseparable from the product's strength. This generation of Oncome has been listed since 2014. Although it only lasted for three years, it compares to the newly listed Tiguan L, Kodiak, and New A series of new models, such as the CR-V, have less and less obvious advantages in terms of size and power. And these new vehicles are also inferior to Encore in wheelbase, space and shape design. Of course, the monthly sales of Oncoway are still close to 20,000, which is still relatively hot. If the product strength is further improved, it may be possible to return to peak sales.

Changan Ford Maverick

Looking at the performance of Mavericks in recent days, the sales volume can be described as ups and downs. The data of the Federation of Flying Fellowships shows that the sales volume of Might Tiger fell to the trough in April of this year. Although there was also a pick-up trend in the following months, there was still a big gap between sales during the peak period. In June 2015, the Ford Egret spent a single month. Sales reached 16,000 units, but accumulated 19,000 units in the first quarter of this year.

At the beginning of the listing, the Maverick was once known as the "Trailer of Tiguan." However, sales are so sluggish today. The reason is that the decline in sales of Mighty Tigers is similar to that of U.S. compatriots Angkewei. The time to market is long, and the continuous launch of competing models is the main reason for the decline in sales volume.

Wuling Hongguang

As a well-known "national car", Wuling Hongguang's various "halo" that is innumerable. However, this model, which is popular among the masses of the people, still encountered a “three consecutive falls” in sales. According to the data released by SAIC, Wuling Hongguang’s sales volume began to decline in May this year, and continued to fall in June and July. In July, the year-on-year decline was as high as 26.6%.

It has to be said that the lower price and practicality are the main reasons for the success of Wuling Hongguang, and it has always been an essential tool for manned cargo pulling in the 4th and 5th tier cities and townships. However, with the constant launch of competing models and the rising level of consumer purchases, Wuling Hongguang is no longer the first choice for car purchases, and sales decline is also a normal phenomenon. However, Wuling Hongguang has also launched the S3 model, hoping to stimulate the market through product strength.

Although the Wuling brand represented by Hongguang began to decline overall, Baojun, another brand of SAIC-GM-Wuling, has already entered a period of rapid growth. This "retreat and retreat" also proves the success of Wuling's "business-to-business" strategy.

In summary, the reasons for the decline in the sales volume of these models are mostly the lack of time, product strength, and lack of design. The decline in sales does not mean that the product itself is not good, but it shows that during this period of time, consumer demand is different from the past, and the audience of the product itself is somewhat reduced. However, this is also a good thing. It will allow car makers to take into account the needs of most consumers at the same time as building a car, and create better cars to serve the public.