At the time when 2013 is about to pass, the new companies that entered the LED industry with a passion will begin to discover that improving product quality is still one of the industry's problems. Repeated standards and lack of aspects are still the development of the industry.
Price wars lead to micro-profits and low-quality. At present, although the global LED industry is in a war-torn era of weak meat and tyranny, the expansion of market scale has become an inevitable trend. According to the latest report from relevant research institutions in the United States, from the beginning of this year to 2019, the LED lighting market will grow at a rate of 45 per year, and is expected to grow from 4.8 billion U.S. dollars in 2012 to 42 billion U.S. dollars in 2019. At present, there are many related bidding projects in the country, and more and more LED lighting products are certified by enterprises, which can foresee the booming development of the industry. Jie Zhijun, lighting and electrical department of China Quality Certification Center, said in an interview.
However, the orders in the hands of enterprises have increased sharply, but the fierce price wars have run through the entire industry chain.
In the current and future market competition, if the company can not establish its own brand, it will be submerged in the tide of price competition under the meager profit. Jia Qiang told reporters without hesitation.
In this regard, many experts are very calm, that when the industry slowly starts from the beginning to the outbreak, the number of competitors will become less, because some people will be eliminated in the middle, in the process of this killing, it must be If the industry develops to a relatively mature stage, it will have a relatively stable profit.
The difficulty of standardization of multiple sets of standards to the upstream and downstream is a necessary course for the development of major industries, and is also a hard condition for participating in global market competition. As an emerging industry in the future leading lighting market, LED needs to improve the normative standards to guide the steady development of the industry.
However, the current LED lighting application market is gradually opening up, showing a good situation, but the standard is still the constraints of industrial development.
In this regard, Jia Qiang told reporters that the standard should be unique, but there are many standards and systems in the LED industry. Enterprises are not keen on using the standard. Most of the current LED lighting product components exist in a non-standardized form. The lack of standards leads to the lack of evidence for product design, and the confusing product technology makes it difficult to support upstream and downstream, which hinders the large-scale application and industrial development of products.
Domestic authorities predict that LED will become the main lighting product by 2020, which has put forward higher requirements for the standardization of semiconductor lighting. It is necessary to find out the reasons for the existence of standard problems, in order to solve the problem.
Fortunately, both the government and industry organizations and enterprises are aware of the standards and have carried out some useful innovations and attempts. The National Standards Committee has also deployed LED standards development from the national level.
There may be a lack of standards for any product. The current national standards for the LED industry are not complete, but this is not a separate phenomenon. Xie Zhijun told reporters frankly.
LED is an emerging industry. The product standard is just beginning internationally. The standardization needs the process. And because of the rapid development of semiconductor lighting technology, the development process of the national standard will be longer, and the standard will just fall behind the industry demand or A situation that is out of touch with standard work. Therefore, on the one hand, we must speed up the formulation of standards, on the other hand, we must also innovate the mechanism system introduced by the standard, so that the standard can demand the performance of the product, and can be quickly updated with the development of technology. Xie Zhijun said that the standard follow-up pace is now much faster than a few years ago.
Channels are the key to the quality of the brand. Whether it is LED new enterprises or traditional lighting transformation enterprises, they are facing major opportunities to rewrite the market structure and enhance the rebranding.
Compared with the traditional lighting industry and products, LED lighting has obvious differences, and new market trading methods and environments also provide possibilities and space for the promotion of promotional models.
The traditional channel system that currently uses specialty stores is not the main sales channel for most LED lighting companies. Enterprises are exploring a variety of new market models to achieve two-way communication in the market.
The reporter understands that at present, Qinshang Optoelectronics has established corresponding optical experience centers in major cities, hoping to use this form to achieve the goal of civilianization of LED products, and to exert their respective efforts on the channels of designers and distributors. Traditional lighting companies such as NVC and Extreme have also explored the Optical Experience Center.
In the future, LEDs should strengthen interaction with upstream and downstream, and they are very optimistic about the innovative cooperation mode of NVC Lighting and Dehao Runda. Jia Qiang said.
Others mentioned that if there is a platform, the multi-party resources such as stores and agents will be gathered together to realize the functions of creative experience, brand promotion and product sales. Once the company is settled, it can enjoy the support of government and capital resources. Then this channel platform is bound to be the channel carrier that many companies have been looking for, and it is also the best choice.
It is understood that domestic enterprises have begun to plan an integrated industry service system for the comprehensive market service function of this theme industry.
In short, the systematic turn of the LED lighting market has begun. Needless to say, regardless of the direction of the force, any channel requires the company to invest a lot of time, energy and manpower. Jia Qiang said.
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