On March 23, he was invited to participate in the press conference of the cooperation agreement between Jingdong and German horse brand tires. At the press conference, Dai Libo, general manager of Continental Horse (China) Co., Ltd. said: "We will enhance the purchasing experience of Chinese consumers in various ways, expand the sales network coverage in China and enhance the confidence of consumers in genuine supply." It is not difficult to see from this simple sentence that in the fast-growing China, it is already the only way for all walks of life to scramble to increase their own production value. The e-commerce model has also become one of the most important sales channels.
Xin Lijun, vice president of Jingdong Group and president of Jingdong Mall's home life division, said: "The automotive category is getting better and better, there will be many new users coming in, so this one I think the future will not only be limited to the users we see, but also expand. More and more users. The development and planning of automotive products category must use the innovation of the Internet itself to enable our online consumers to get the perfect offline service, while giving offline traffic to our online users. Get a win-win situation with the brand and the user."
The general manager of Continental Horse (China) Co., Ltd. said at the signing ceremony: "The importance of e-commerce in the automotive aftermarket is increasingly prominent, which also drives us to innovate channels. Cooperation with JD will shorten the product delivery cycle. Expanding the sales network coverage in China and increasing consumers' confidence in genuine supply, etc., to enhance the consumer's buying experience. This also indicates that mainland horse brand tires will completely open new sales channels in China. And customer-oriented to provide better quality and higher-end services.
Tang Yushen, general manager of the Automotive Products Division of Jingdong Group's Home Life Division, said: “In order to develop more efficient and benign markets, it is necessary to open up communication channels between supply and demand. Brands need precise users and channels to reach users, and products are needed. After the rapid feedback, consumers need more quality-guaranteed goods and richer multi-element services. As a leading e-commerce company in China, JD is committed to achieving more possibilities for the industry and users." It can be seen that this The second Jingdong and the German mainland horse brand tires cooperated to provide consumers with more convenient and fast high-quality services, using the Internet + model to achieve a faster market layout, occupying a higher market product status.
Continental is a German manufacturer of the transportation industry, which manufactures tires, brake systems, body stability control systems, engine injection systems and other components required for the automotive and transportation industries. The company, formerly a rubber manufacturer founded in 1871, subsequently acquired Siemens VDO and is currently one of the top five auto parts suppliers worldwide after Bridgestone, Michelin and Goodyear.
In 1944, the Continental Group officially entered China. It can realize the development and production of materials, functional parts, components and systems, and is widely used in many important industrial fields such as rail transit, machinery, engineering and mining. At present, Continental has established 26 production bases and 17 R&D centers in China, with a total staff of more than 25,000.
In 1892, Ma brand tires became the first German company to produce bicycle inflatables, and in 1904 successfully developed the world's first car tires with patterns, which laid a solid foundation for the tire industry in the later development. In 2006, Ma brand tires officially entered the Chinese market, and today, the sales network spreads all over the country. Then in 2007, he invested 185 million euros in Hefei to build a plant, with an annual output of 4 million. In 2012, the plant increased its capital by 134 million euros, with an annual output of 8 million. In 2017, the third phase of Hefei Plant Opening of the business, an increase of 250 million euros. After the completion of the new plant, the annual output of automobile tires will reach 14 million, and the number of bicycle tires can be increased to 13 million.
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