In May 2018, the sales volume of the passenger car market increased by 8.6% year-on-year to 1,841,800 units. The cumulative sales volume of 9,713,100 units for the year increased by 6.2% year-on-year. SUV market sales increased by 5.8% from the same period last year to 761,300 units.
Sales of Korean Department Doubled Year-on-Year
In 2017, sales of Korean cars slumped. In the SUV market, efforts were made to increase product launch. Last year, Beijing Hyundai introduced the new generation of ix35, and this year continued to launch new cars such as ENCINO; Dongfeng Yueda Kia launched KX7 last year and launched a new generation of smart running and domestic production this year. Stonic and domestic Stonic pure electric version models. In addition, Korean cars have significantly reduced the price of their models to increase their price/performance ratio. Take Beijing Hyundai’s new-generation ix35 and Dongfeng Yueda Kia’s new-generation Chi running as examples. The official starting prices of these two vehicles have been reduced to 119.8 thousand yuan. Yuan, which has reduced its 3-3.5 million yuan over the previous model, competed for its own brand market share. Accelerating the launch of new products and reducing the selling price of the terminals have enabled the Korean car market to pick up quickly.
The U.S. fleet's decline was more serious than the same period last year, and its market share continued to decline. In May, the market share decreased by 1.5% year-on-year. Mainly because of Changan Ford's three models Maverick, sharp circles, Wing Bo sales fell significantly year-on-year. With the increasing number of competitors and competing models, Changan Ford has no new products to launch, and most of the models are at the end of the product life cycle, and their market competitiveness is constantly declining. In addition, Chang An Ford's ongoing quality problems have also affected its brand image in China and consumer perceptions, such as the broken axles of Ford’s entire lineup.
There are not many representative models in the German SUV market, and Volkswagen brands have fewer products in the SUV market. With the increasingly fierce competition in the market, Tiguan also began to appear uncomfortable. In May, Tiguan sold 26,385 vehicles, down 15.9% year-on-year. Next, Volkswagen will increase its frequency and efforts in the SUV market. With the increase in launch products, the German SUV will further increase its market share.
Sales of compact SUV continue to rise year-on-year
Sales volume of small SUVs increased slightly year-on-year, mainly due to the net increase in sales of new models. The sales of Vision X3 in May sold 11,060 units. Such good results are inseparable from Geely's strong product strength and brand influence.
The market share of compact SUVs increased to 57.2%. In May, sales increased 10.6% year-on-year to 435,203 vehicles. In May 2018, compared with May 2017, SUVs added 63 new models, including 32 compact models. The launch of new brands in the compact SUV market started with the independent brands, such as the Leading Group 01, VV5 and VV7.
The mid-sized SUVs have fallen relatively more year-on-year, of which scenery 580 and free light have fallen more than the same period of last year. Scenery 580 invited 100 net red players during the listing period to attract a lot of attention from consumers, once it became a red car model, in October 2017. The sales volume reached 19,771 units since it was listed. With the increase in sales volume, quality problems have also exploded. The number of complaints has risen rapidly. Consumers have questioned the quality of the 580 products. May sales fell by 49.2% year-on-year. Free light sales fell 62.7% year-on-year, firstly because of fiercer market competition, and another reason is that the quality of vehicles themselves has declined, and complaints from manufacturers have not been actively dealt with by owners, so that consumers do not dare to buy.
Geely Automobile soared year-on-year
Sales volume of Geely's SUV models surpassed that of Great Wall. Its sales growth was mainly due to the increase in the sales of new models. The total sales of Vision X3, Vision S1 and Leadeck 01 reached 26,780. Bo Yue monthly sales of more than 20,000 vehicles, Dorsett GS, Vision SUV and Vision X March sales were over 10,000.
Sales of Guangzhou Automobile's Chuanqi continued to decline, among which the Chuanqi GS4 declined by as much as 49.2% year-on-year, and the high quality of the GS4 itself was suffering from a serious quality crisis. The GS4 in the mid-term reorganization will be formally announced on June 16th. The listing and promotion of smart Internet technology systems have given the new car a certain market value. Relative to last May, Guangzhou Automobile Chuanqi launched the Chuanqi GS7, Chuanqi GE3 and Chuanqi GS3 in the SUV market. However, due to the accumulation of negative assets of its reputation, the introduction of multiple new vehicles failed to recover the year-on-year decline in sales volume.
Baojun 530 sales continue to rise
In this month's list, the top three are still Haval H6, Tiguan and Baojun 510. Although the overall SUV market slightly increased year-on-year, most of the top ten models showed a year-on-year decline. The joint-venture compact SUV Nissan Qijun has achieved outstanding performance, ranking the seventh place with a year-on-year increase of 17.9%. Qijun, with its good product strength and market reputation, continued to increase sales year-on-year.
Although Haval H6 held its first place in sales in May, its sales volume showed a year-on-year decline for four months in a row. The lack of growth was threatened by competitors and formed a significant internal friction with its own Haval H4. With the intensification of competition among car companies, the competitiveness of TUV in the SUV sector has declined. Although it ranked second, it fell 15.9% year-on-year.
Since the launch of the Po Chun 530, sales have soared, with sales of 17,003 vehicles in May, ranking sixth, due to its outstanding value, large space, high configuration, and entry price of less than 80,000 yuan, relatively high cost performance, making it Get a good sales.
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