In the National IV era, did Bosch electronically control high pressure common rail to kill local people?

When Country IV came, Bosch smiled, but it dared not laugh too loudly.

Three or four years ago, Bosch had only 60% market share in the heavy-duty diesel engine electronically controlled high-pressure common-rail market. Today, Bosch's "hegemony business" is getting bigger and bigger. At present, over 90% of domestic diesel high-pressure common rail market is monopolized by Bosch, and at the same time, the subsequent processing system business has also grown substantially. In the past two years, the huge monopoly profits that Bosch has earned in China, even if it is transnational giants such as Delphi and Denso, can not be ignored.

With the advent of the National IV emission standard and the implementation of the National IV emission standard throughout China in 2015, Bosch will not be able to fill a huge market gap when it starts production at full capacity. By then, Denso, Delphi and other companies may have a share. And China's local parts and components companies may still not be able to eat this piece of cake.

The wood show will be destroyed by Lin Feng. Presumably, Bosch does not want to be the only big one, because once the “monopoly hat” is detained, Bosch’s days in China are not easy.

In addition, China's "special" environment also makes these electronically controlled high pressure common rail components that meet the national IV emission requirements somewhat "unsatisfied with water and soil." In the process of use, because of oil product problems, the maintenance costs have to be met by manufacturers and users. bear. Before the National IV emission standard has been laid, it will not cause much impact. After the National IV emission standards are implemented throughout the country next year, this contradiction is expected to become more acute.

Capacity bottleneck

Now, Bosch's high-pressure common rail system accounts for 95% of the market share of the entire diesel engine system.

In 2013, Bosch Diesel Engines sold more than 300,000 sets of heavy-duty, light-pressure common rail systems. Benefiting from the acceleration of the process of the “National III Switching Country IV” diesel vehicle, high pressure common rail products are expected to double in the first half of 2014. At present, the production capacity of Bosch Diesel's high-pressure common rail system is 800,000 - 1 million units. In the second half of 2014, the Bosch Automobile Chai Qingdao plant will be put into operation. The capacity will be increased by 200,000 - 300,000 units.

At the same time, the subsequent processing system business also increased substantially. According to the estimates of relevant securities companies, the high-speed growth of post-processing business income in the first half of 2014 was about 50%, mainly due to the heavy volume of SCR system products. It is expected that the production capacity of SCR products will increase to 180,000 units during the year and increase to 300,000 units in 2015.

However, at present, the annual output of diesel vehicles in China is about 3.4 million, of which 70% are light vehicles. In the process of upgrading, most of these light truck products use the light-weight common rail system of Bosch. The remaining medium and heavy-duty engines also have super 100. Thousands of vehicles use Bosch's electronically controlled common rail products. If all national IVs are implemented nationwide next year, Bosch's capacity of only one million vehicles will not be able to meet the market demand. By then, the situation of Bosch's insufficient capacity for electronic control systems will immediately appear.

“The production volume of the State-owned China IV light-duty diesel engine will take about half a year,” said a person in charge of the light-duty engine sales department. He introduced that the company has already mastered the national IV machine technology, but the key spare parts supporting resources are insufficient. It is reported that the current China IV emission upgrade medium and high pressure common rail technology is mainly controlled by foreign companies such as Bosch and Denso. The supply of these products is in short supply; most of the domestic post-disposal systems are still in the stage of joint development and verification with the vehicle companies. complete.

Kill the native

It is reported that at present, only a handful of local parts and components companies can produce high pressure common rail products, and the performance of individual products is comparable to that of Bosch, but it cannot guarantee product performance after mass production. At present, China FAW Wuxi Fuel Pumps Institute has taken the lead. The Zhu Jianming team leader of the Wuxi Institute of Petroleum Research has obtained 18 invention patents and 28 patent applications. They claim that its pure-domestic high-pressure common rail products perform better than Bosch, but also Did not realize mass production.

In the past, the upgrade of emission standards was relatively loose for light-duty diesel vehicles, which was mainly due to the fact that the technical level and unit price of light-duty diesel vehicles were relatively low, and the cost of single-vehicles increased after upgrading, which brought incomparable cost pressure to users. In 2013, Bosch's light diesel common rail shipments increased significantly. Due to the economies of scale, the unit price of light common rails was reduced. The cheapest light common rail price was close to the unit price of Weifu Jinning's electronically controlled VE distribution pump. This gave Weifu Jining and other domestic parts and components companies have caused great impact.

In the initial stage of the implementation of the National III Standard, industry experts called for the intensification of the formulation of emission standards with China's national conditions and product characteristics, and the construction of self-developed electronic control products. A few years later, China’s trucks have the market opportunities brought about by the upgrading of State II, State III, and State IV. They have not allowed self-owned truck companies to develop their own strengths and platforms for development. The technology still needs to be purchased. The key parts are still imported. Car prices are still subject to core resource providers.

Bosch’s strong monopoly in the field of electronically controlled high-pressure common rail has attracted the attention of relevant leaders. According to relevant sources, when the leaders of these upstream and downstream companies were called to a meeting, the leaders of the relevant government departments even named several R&D-capable component manufacturers to allow them to develop mass-produced common rail and post-processing systems as soon as possible. However, as far as the current situation is concerned, this dream cannot be realized for a short time.

Muffled

The reason why Bosch was able to make it in China is, of course, directly related to the weak ability of Chinese companies to develop. Compared with other foreign companies, Bosch is always on the beat of the market in China. After monopolizing the high-pressure common rail market for heavy-duty diesel engines, Bosch launched the economical high-pressure common rail system in a timely manner. The timing can be described as just right. Since then, after accelerating the implementation of the comprehensive localization strategy, there has been no barrier to cultural differences. With the keen perception of the Chinese market by local talents, Bosch has become more successful in China.

When Bosch did not go public, it did not need financing. Some people said that it always made a fortune. According to preliminary financial data released by the Bosch Group in 2013, auto parts are still the most profitable business. Thanks to strong demand for gasoline direct injection and diesel injection systems, its consolidated sales in China reached 41.2 billion yuan in 2013, an increase of 18% year-on-year.

From State III to State IV, light trucks need to increase the price by 10,000 to 20,000 yuan, the cost of medium-sized vehicles will increase by 20,000 to 30,000 yuan, and the cost of heavy trucks will increase by 30,000 to 40,000 yuan. The increase in these costs comes from the emission upgrades of the fuel injection system and aftertreatment system.

“In order to repair these upgraded engines, we have to equip the service station with a testing device. Moreover, domestic oil products are not up to standard, and urea filling stations have not been put in place. Due to improper use in the process of use, Bosch It is not responsible for this responsibility. Finally, maintenance and repair costs have to be paid by our manufacturers and users.” Wang Dechun, general manager of Sinotruk light truck sales department, told reporters.