In today's increasingly fierce market competition, it is extremely difficult for companies to make long-term development. Not only does it require constant innovation to exploit the usability of the products, but also to ensure that the quality of the products does not decline, both of which must be achieved. As a leader in China's lighting industry, NVC Lighting's outstanding performance in the market and its ability to compete in the international market have made NVC Lighting a well-known brand. Under the guidance of Wang Donglei, NVC Lighting opened the new NVC lighting leading mode. Since 2014, NVC Lighting has deeply integrated the upstream LED chip assets, opened up the upstream and downstream integration, and started the group integration operation. The primary problem encountered by NVC Lighting is how to create a new NVC lighting model that is more suitable for the development of the times. In order to achieve development, it is necessary to face the problem, solve the problem, and upgrade the consumer demand, which means further diversification of consumption and differentiation. NVC Lighting researches channel segmentation by consumer segmentation needs, and studies channelization to personalize, stylize and customize lighting solutions. From the leader of commercial lighting to the leader of commercial lighting and home lighting two-wheel drive, Wang Donglei proposed a new change in the content of NVC lighting brand: NVC lighting is the ultimate experience of technology and art, Apple in the lighting industry, insight Consumer demand, creating a tasteful lifestyle; NVC lighting is not only a light environment expert, but also an artist of life. In the lighting industry, in order to achieve real development, we must master advanced technology and control the upstream industrial chain. Wang Donglei, chairman of NVC Lighting, said: Only by mastering the core technology of lighting, mastering independent brands, and mastering marketing channels, Chinese lighting companies have May truly participate in international competition, from China's leading to international leadership. Under the guidance of this idea, NVC Lighting fully integrates the upstream LED chip R&D, packaging, driving and downstream independent brand marketing channel resources, and takes the lead in integrating the upstream and downstream industry chain integration and layout in the Chinese lighting industry. LED development prospects are bright, the future smart city construction and smart home applications are widely used, and in order to adapt to the future development, within the group, Wang Donglei invested heavily in the construction of NVC Lighting University, externally hired well-known lecturers at home and abroad for each business module occupation Managers, grassroots employees and distributors carry out systematic professional training and capacity development. NVC Lighting implements the general manager's storage and training program at the group headquarters, a three-year product manager training camp, and a half-year management training camp. In the channel system, the gold medal manager training plan and dealer companyization are carried out. Operational training courses. NVC Lighting has gone through an 18-year history from the birth of the brand to the achievement of today's brilliant achievements. In June 2016, the World Brand Lab report of one of the world's three major authoritative brand valuation agencies showed that NVC Lighting The brand value of 15.397 billion yuan ranks among the 500 most valuable brands in China, marking the position of the first brand in China's lighting industry for five consecutive years. In July 2016, the third-party recruitment website was based on comprehensive data such as the number of clicks, browsing and delivery of resumes by netizens, as well as netizens' comprehensive scores on career growth, company welfare, work environment, work pressure and corporate culture. NVC Lighting ranked the whole country. The lighting industry's best popular employer rankings first, becoming the yearning for the lighting industry practitioners. With the continuous implementation of national policies, the lighting industry will also usher in a new wave of rapid development. With the support of innovative technology, NVC Lighting fully promotes the international development strategy, participates in international competition, and brings national brands to the international stage.
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