Ford's handsome new CEO came to China again. This time, Mark Fields brought a large investment of 11.4 billion yuan, and promised to introduce 20 new cars to China by 2020.
After the rapid expansion of its market share in China, Ford will increase its investment in R&D in the Chinese market to support the introduction of new products and the development of new technologies. Their vehicle testing center in Nanjing is under construction.
Introducing 20 new cars in the next 5 years
This may be the best overtaking opportunity for Ford to enter China. Volkswagen is caught in a diesel car scandal. GM has slowed down its pace in China. Ford first entered a million clubs in 2014. Remember when Ford was 4 years ago. When the 1515 strategy was announced (15 cars were introduced in 2015, the capacity was expanded to 1.5 million units), no one really believes that this company can shake the top public in the short term, and now everything has changed.
Located at the entrance of the Ford Innovation Conference venue in the Expo Park, a long row of new cars totaled 15 cars curved into a beautiful arc, Maverick, Wing Bo, New Fox, New Mondeo, Forreus, Explorer, Sharp, etc. Wait a minute, look at this series of names to know why Ford succeeded. Four years ago, their product line was short enough to count in one hand.
What's important is that Ford China's business is gaining unprecedented support from its headquarters. In July 2014, Mark Fields, who succeeded Murray as president and CEO of Ford Motor Company, personally came to the Ford Innovation Conference in Shanghai. This is already He came to China for the third time this year.
Mark Fields looks stunned, not tired of a short time, energetic like a 40-year-old young man, "Before 2020, we will introduce more than 20 models", after the perfect 1515 strategy, Ford It will continue to introduce more new products to the joint ventures Changan Ford and Jiangling Motors.
Mark Fields, Luo Lixiang and Liu Yuhai, Mr. Mark Fields, Luo Lixiang and Liu Weihai
It is worth mentioning that starting from 2016, Ford will be the first to introduce two new energy vehicles - Ford C-MAX Energi plug-in hybrid and Ford Mondeo hybrid, which is considered to be Ford's new energy strategy in China. The first battle.
As for the new cars that will appear on the streets of China in the future, Mark Fields did not disclose more information, but as of now, their product strategy in China is successful, and Fox’s sales volume of up to 30,000 units per month People are tongues.
“Before the end of 2020, we will introduce more advanced models including internal combustion engines, hybrids and plug-in hybrids, while continuously increasing the proportion of EcoBoost engine products, thus providing Chinese consumers with more power. Choice." Ford China Chairman and CEO Luo Lixiang said.
At present, more than 80% of Ford's products sold in China have EcoBoost engine versions for consumers to choose, compared with 20% five years ago.
Despite the rare negative growth in China's auto market in 2015, Fields is still confident in this market. He does not believe that short-term economic fluctuations will change the market's long-term positive situation. "How can we prove that we are optimistic about the Chinese market for a long time?" Today, we made an important announcement at the conference and will continue to invest $1.8 billion in research and development in the Chinese market in the next four years."
According to Ford's plan, by the end of 2020, Ford will invest a total of 11.4 billion yuan in product research and development in China. This investment will be used primarily to enhance local development capabilities and R&D facilities, especially the Ford Nanjing Engineering R&D Center.
As an important layout of Ford's global product development network, the Ford Nanjing Engineering R&D Center, established in 2007, has a series of world-leading product development laboratories, which are responsible for the development of the company's powertrain, chassis systems, electrical and electronic systems, and interior materials. Verification, and the promotion of vehicle production quality through the application of the latest technology.
Ford is currently building a Nanjing test center. This is a full-featured vehicle test facility with a full-featured test site including comprehensive test road conditions such as high-speed circular runways, special paved roads, steep slopes and precision steering roads.
Technology car manufacturer
An interesting detail is that all Ford executives attending the Innovation Conference did not wear a tie. This washed the car manager's stereotypical image, and the shirt trousers looked like a group of IT elites.
"At Ford, we firmly believe that making people's lives better is the ultimate goal of our company's development," said Ford Motor Company President and CEO Mark Fields, "as a company that focuses on automotive products and mobile business." We are innovating in every aspect of our business. In China, these innovations around consumers will greatly affect how they travel, the vehicles they drive, the cities they live in and the health and sustainability of our communities."
The innovations that Ford brings include three dimensions: product innovation, urban mobility innovation, and innovation for a better world.
At the product level, the upgraded SYNC 3 system will be launched in 2016, and the technology related to autonomous driving will be carried on more models.
There are nearly 600 million active smartphone users in China. A Ford-led survey shows that 45% of Chinese consumers use mobile phones when they encounter traffic jams, and 31% of Chinese car owners say they are in traffic jams. The message will be sent by mobile phone.
Ford's SYNC car multimedia communication entertainment system is precisely to meet the consumer's desire to maintain the need for continuous interconnection. Through the SYNC system, the driver can voice control the mobile phone and the entertainment, air conditioning and navigation functions of the vehicle while driving. By the end of 2015, China will have more than 1 million Ford brand vehicles equipped with SYNC car multimedia communication entertainment system.
Safer and smarter autonomous driving is also the direction of Ford's efforts. At present, Ford's Fox, Road, and Mondeo models in the Chinese market have provided such as low-speed driving safety systems, active parking assist systems, adaptive cruise control and lane keeping. Driver assistance systems such as auxiliary systems. While rapidly popularizing driving assistance technology, Ford is also developing fully self-driving cars around the world, hoping to eventually create affordable and affordable travel solutions for consumers in China and around the world.
In the city's mobile travel innovation, Ford and the carpool recently launched the “CityRide†pilot project in Beijing and Shanghai. During the one-month period, through the application of the carpooling, the project accumulated a total of 170,000 carpooling services, with a total mileage of 2.56 million kilometers - equivalent to 64 circles around the earth, carpooling services reduced a total of 700 tons of carbon dioxide emissions. These data will help Ford better understand how Chinese consumers travel and their preferences for vehicle design.
For the owner, the inconvenience of after-sales maintenance is also a headache. In this regard, Ford is actively introducing its global "Quick Lane" fast service model. Earlier this month, Ford Motor's commercial vehicle investment company in China, Jiangling Motors, opened its first Quick Lane Express Service Network in Changsha, Hunan, and plans to open 20 service outlets in all countries by the end of 2016. These convenient and fast outlets will provide car owners with basic services including oil change and daily maintenance, making the consumer's car experience more convenient.
Ford also continues to introduce innovative services to make it easier for consumers to feel the Ford brand or even buy a car online. Opened the Ford Motor Online Shopping Flagship Store on Tmall Mall, the leading online e-commerce website in China, so that consumers can learn more about Ford's product information, book a test drive experience, or even order online. New models including the Ford Mustang GT and the Ford Road.
Ford is also working with leading companies in smart appliances, renewable energy and power management to reduce the impact on the natural environment. This year, Ford Motor Company launched the “Ford Smart Life†pilot project in Beijing and Shanghai, aiming to significantly reduce Chinese households by integrating renewable energy, high-efficiency smart appliances and plug-in hybrid vehicles. The energy expenditure and the reduction of carbon dioxide emissions show the society the real impact that these energy-saving products can bring to society and the environment.
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