In 2017, changes in executive personnel are still the focus of the auto industry throughout the year. According to incomplete statistics, as of December 2017, a total of 158 car executives had their positions changed. Among them, a number of senior executive positions have been adjusted, and there has been a large change in marketing personnel.
In this regard, there are industry insiders who do not want to be named believe that the automakers' large-scale adjustments of sales have performed unsatisfactorily last year. In his view, frequent exchanges of blood at the top of car companies, in addition to the normal promotion, job-hopping, but also to further boost sales.
In an interview with a reporter from the Securities Daily, CSC Secretary-General Cui Dongshu said that in 2017, the changes in the personnel of the automotive industry once again broke new ground, and this is also related to the big background of “market is poorâ€.
According to data from the China Automobile Association, in 2017, domestic production and sales of passenger vehicles were 2,480.67 million units and 24,718,300 units respectively, which represented a year-on-year increase of 1.58% and 1.40%, the lowest level since 2008.
In the situation where the general trend is weak, the competition between car companies is becoming increasingly fierce. Ling Ran, an expert in the automotive industry, said that in the previous model, the vast majority of people were reluctant to change jobs, and now most people are willing to change jobs. “I have said that the iron-plated camps are full of soldiers, but now the camp is not ironed,†and the mobility of talent is bound to be stronger than before.
CEO-level executive changes
According to the "Securities Daily" reporter statistics, in 2017 a number of car company executives and general manager level executive positions have changed.
Among them, the most extensive one involves personnel adjustments between FAW and Changan. In August 2017, Xu Liuping, the company’s general manager and deputy secretary of the Party Group, who presided over the work of the Chinese Ordnance Armament Group, and Xu Ping, the chairman of the FAW Group and the party committee secretary, transferred units and Xu Liuping became the chairman and party secretary of FAW Group. Xu Ping served as a soldier. Group chairman. Since then, Xu Liuping has initiated an adjustment exercise in top-down, competitive positions involving over 100 cadre posts in various departments including administration and management within FAW Group.
Dongfeng Group, which is also a state-owned enterprise, has seen many personnel adjustments in the past year. According to sources, this is the largest personnel transfer by Yan Yanfeng since its appointment as Chairman of Dongfeng Group in 2015. Among them, Li Chunrong, former director and executive deputy general manager of Dongfeng Honda Engine Co., Ltd., took the post of CEO of Proton Automotive; and Che Yanhua, deputy general manager of Dongfeng Citroen brand department, served as Vice President of Volvo Cars China Sales Company. In addition, Dongfeng Group's executives of Shenlong Motors, Dongfeng Yueda Kia, Dongfeng Infiniti and other companies also changed.
On the GAC Group, five senior executives resigned from the board of directors at one time. The number of members of the board of directors has been changed from 15 to 11, and no vice chairman has been appointed.
The personnel involved in BAIC's personnel changes last year included departments such as BAIC Research Institute, service trade companies, independent brands and joint venture brands. At the same time, the positions of chairman and general manager of Foton Motor, a subsidiary of Beijing Automotive Group Corporation, also changed.
In response, some industry insiders who declined to be named told the "Securities Daily" reporter that the adjustment of the position of the chairman of the board of directors plays a decisive role in the direction of the company's future development. It is to better guide the company to make correct strategic strategies. Good job assignments.
Large changes in marketing positions
The reporter noticed that in the change of executive positions in the automotive industry in 2017, the personnel turnover in marketing was the largest.
Among them, Changan Ford appointed Steve Hood to replace Liu Haohai as Vice President of Market Sales Services in May. Liu Xiaohai is Vice President of Ford Asia Pacific Sales.
With Audi sales starting to pick up from June last year, in July, Hu Shaohang, general manager of FAW-Volkswagen North Division, succeeded Yu Qiutao, and was the deputy general manager of any steam-VW Audi sales division responsible for the FAW-VW Audi market. Marketing and PR business.
In August, Li Yixiu, former deputy general manager of Beijing Automobile Sales Co., Ltd., was transferred to the general manager of BAIC New Energy Marketing Co., Ltd., and former Party Secretary and general manager Zhang Yong of Beiqi New Energy Marketing Co., Ltd. retired as general manager; in November, he served in FAW Group. Tian Qingji, who has been 28 years old, succeeds Jiang Jun as the general manager of any steam Toyota Motor Sales Company.
The above-mentioned industry sources told reporters that sales work is the most important part of all corporate activities, and sales work shoulders the heavy responsibility of the company's sales. He mentioned that the above-mentioned automakers, such as Chang'an, Dongfeng, and Beiqi, which have undergone major adjustments in personnel, have experienced different degrees of decline in sales last year. By adjusting the position of sales executives, we can better adapt to changes in the market and correct sales strategies in a timely manner.
In fact, according to the data, after entering the year of 2017, the year-on-year sales of automobiles increased by 22% in February, and reached 6.15% in July. None of the remaining months exceeded 6%. At the same time, according to the "China Automobile Dealer Stock Early Warning Index Survey" VIA released by the Automobile Circulation Association, a total of 7 months of inventory warning index was above the warning line last year. In this context, several car companies joined the ranks of price wars last year.
In this regard, the above-mentioned industry insiders said that the decline in the growth rate of car sales has only increased but the competition has become increasingly fierce. As a result, high-level exchanges of executives have only occurred among car companies.
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