March "small car" is the protagonist "old car" price is difficult


Great Wall Cool Bear, New Fiesta, Elysee hatchback, Magotan DSG version, Lexus RX350 ... March auto market will usher in the first batch of "new car tide." Affected by favorable policies, many car companies have ushered in a good start in the first two months of this year. The good sales incentivized manufacturers to launch new cars. The reporter learned that about 8 new cars are expected to debut this month, while economy cars with less than RMB 100,000 will play a leading role. In addition, people in the industry predict that under the impact of new cars, old models will usually carry out price reduction promotions, but because the automobile revitalization plan stimulates the automotive consumer market, dealers have little pressure on inventory, giving them a breathing space. Therefore, this year’s In the auto market, car prices are relatively rational, and there is little possibility that large-scale “price reshuffling” will occur.

At least 8 new cars will be listed this month

“Year sales were good. After the new car had booked 10 vehicles in advance, the prospects were also very impressive.” The head of Nanjing FAW Mazda dealership marketing department told reporters that the fuel tax and purchase tax adjustments and other bailout policies as well as stable pending oil prices This makes the auto market at the beginning of the year extremely hot. This seems to be a surprise for car manufacturers and distributors who have been worried about the financial crisis. Today, the sales of commercial vehicles and mid- to high-end vehicles are still in the warm-up period. Car dealers have regained confidence and hope for new models.

The models listed this month include the Great Wall New Car Cool Bear Car, which is Great Wall Motor's first new car in 2009 and is expected to sell for between 60,000 and 80,000 yuan. The new Fiesta will be officially launched this month for 10 models, with 70,000 to 120,000 yuan. Yuan; Dongfeng Peugeot 207 hatchback estimated price of 7.50-10.8 million yuan, when the Peugeot 206 will be officially suspended; the new Elysee in the original model based on the configuration upgrade and redesign, but the price has maintained the old models of 7.40- The price of 102,000 yuan; Volvo S80L estimated price of 462-62 million; Lexus will also be introduced to the domestic new RX350 models at the end of March, is expected to sell at 750,000 yuan.

Small car market prospects

All along, due to the traditional concept of Chinese consumers, sedan or mid-size cars have “face”, and small cars are supporting vehicles in the auto market. But this year, with the reduction of 1.6 emission and the following purchase tax, the sales of small cars have soared. The public car companies have also abandoned large and small vehicles and launched small-displacement vehicles. In this year's new cars listed, domestic economic vehicles are listed. Accounted for half of the country.

“The car we produce is aimed at the “four new people” who have a home, business, leisure and money. Before the consumers did not pay attention to small cars, because the car is too small, the choice is too small.” Fukuda Brand Manager Ma told reporters that their own brands began to take the small displacement route, displacement is below 1.6L. Independent brands have always had advantages such as abundant product lines and cheap prices. The introduction of the New Deal has enabled consumers to face so many small cars, as well as affordable prices and low car costs, which will surely be favored by consumers pursuing a practical automotive life.

March is very unlikely to reduce prices

“There are no new preferential activities. There are no existing vehicles, so we have to wait until the car is available.” Yesterday, the reporter found in the 4S shop of the Nanjing Skoda brand that the main vehicle, the Ming Rui, did not only increase sales efforts after the Spring Festival, but the car sources were also relatively tight. The salesperson of the 4S shop, Miss Wang, said that the sales volume was very good before the Spring Festival, and the vehicle spot would be less, especially the 1.6-displacement model, which could enjoy the car tax concessions, and the supply was in short supply. Orders were scheduled for the next month. The reporter visited a number of 4S shops on Daming Road and learned that currently some models are indeed lowering prices, but unlike at the end of last year, they are just individual models rather than large-scale price cuts.

Industry analysts, although they have just entered March, but it is not difficult to see from the current market situation, substantial promotion will be greatly reduced. This is mostly due to the economic environment and related policies. The source said that due to the financial crisis, most auto makers have “reduced production” in the second half of last year, coupled with the sharp increase in sales during the Spring Festival, which made mainstream models appear to be out of stock, and dealers without inventory pressure are no longer the same as in previous years. Frequently fight "price wars." In addition, it was almost common for dealers to sell cars to make money. In order to complete sales under heavy pressure from manufacturers, this year, it seems that subtle changes have taken place. Dealers have not had the weight of sales, and sales have become Profitable, the price war will be less and less.

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