Compared with lighting stores of all sizes across the country, the biggest difference between Wanzhao Yuantou International Lighting Plaza is that it relies on the foundation of the 10,000-inch lighting and lighting industry base to realize the integration of production and sales.
Production, that is, the production chain. At present, there are more than 300 production enterprises that have settled in 10,000 years, and they have formed a considerable scale. It is worth mentioning that the first batch of enterprises such as Xitailai Lighting have been officially put into production, and this year it is necessary to achieve the goal of 100 enterprises starting construction and 40 enterprises to put into production.
Sales, the sales chain. Wanzhao Yuantou International Lighting Plaza has a planned area of ​​1 million square meters and is committed to becoming the largest lighting sales platform in the central region. The first phase of the market has been fully capped at 100,000 square meters and is expected to be officially opened at the end of this year. At the same time, the signing of the merchants has formed a larger scale: one is the brand logistics companies in Jiangxi Province, such as Philips, Op, etc.; the second is the matching enterprises in the park; the third is a number of lighting such as Meteor and Wu Yu lighting Production enterprises; Fourth, lighting distributors in the province; Fifth, members of the Jiangxi Chamber of Commerce; Six, long-term shareholder companies. Therefore, the progress of investment promotion work has already completed expectations.
So many brands and upstream companies have settled in the Longtou International Lighting Plaza. In addition to the preferential policies for rent and management fees, they are more concerned with the soft power of Wanzhai: First, the powerful platform of the industrial base; Second, the government has built the industry. The determination and confidence; Third, the long-term operational planning and strength of the market; Fourth, the professional and experienced lighting lighting companies to participate and input; Fifth, market coverage and market demand.
In fact, for any store, it is built on the platform product platform, resource platform, information platform, logistics platform, communication platform and display platform. Therefore, the store operation management must use the platform's thinking to operate a store, not just a landlord. The essence of any store is a trading platform that allows merchants to do business and have greater profitability and room for growth. It is an important criterion for assessing whether a store is thriving or not.
At present, the state's support for economic revitalization in the central region is very strong, and the trend of labor-intensive industry transfer is also very obvious. However, Jiangxi, Hunan, Hubei, Anhui and other cities in the middle reaches of the Yangtze River have not yet seen a large-scale lighting trading center similar to Changzhou Zou District. The future of Wanzhao Yuantou International Lighting Plaza is to make up for the gap in the central region, plus its industry. The advantages of the base, future competitive advantages and development prospects are worth looking forward to.
Traditional stores are becoming saturated. Emerging stores are rising in Shenyang Wuzhou City. Zhang Wenbang, general manager of the China Merchants Department of Guzhen Lights, complained that there were too many stores and rents were too expensive. I personally think that it is more about traditional stores. As far as Shenyang is concerned, there are seven lighting and lighting stores, which are saturated for a northern provincial capital. Then, the home improvement, tooling, e-commerce, logistics and warehousing, hotel supplies, ceramic sanitary ware and other pan-home projects in one, one-stop procurement of emerging integrated stores? There is only one family, Shenyang Wuzhou City.
As far as we are concerned, the traditional investment policies such as the location of the store, the price of shops, and the free rent in the early stage are not the focus of our attraction. How much money can you earn, not because of what project you choose, but because of who you are with, Shenyang Wuzhou City as an emerging integrated store in the pan-home sector, many people are concerned about what we do? Take Shenyang Wuzhou City. For example, the ancient town lights, we are doing seven things:
First, publicity. At the end of May, the lighting industry media, outdoor advertising, and local media promoted a large area, so that more people can understand and pay attention to Shenyang Wuzhou City. Ancient town lights.
Second, e-commerce. Come to Wuzhou City as a physical store, I will do e-commerce for you, the current professional e-commerce I love my family has settled in Shenyang Wuzhou City.
Third, the city is full of miles. Organize merchants to visit cities and towns at all levels to understand the procurement needs of cities and towns at all levels.
Fourth, the procurement group. In the peak season of procurement, the market takes the lead and organizes merchants to go to Guzhen to purchase products and visit enterprises.
Fifth, direct sales stores. Some enterprises in the ancient town were introduced to Shenyang Wuzhou City. Guzhen Lamps, do factory direct stores, enjoy the factory price.
Sixth, the procurement section. Every spring, the peak of procurement, held a Shenyang Wuzhou City. The ancient town lights are all in the spring procurement festival, so that all the dealers in the city come to purchase.
Seventh, procurement alliance. A procurement alliance is established with the local market, and the purchase of the through train is regularly received at the local market to purchase the local dealers, and the local city dealers are given a certain procurement logistics subsidy.
It is through these things that we are no longer simply a charter, a charter, but a one-stop shopping center for the pan-home sector.
Believe that you dare to think, dare to do it will succeed Qingdao Hongsheng International Lighting Plaza Manager Wang Kai Qingdao Hongsheng International Lighting Plaza has more than 40 merchants, and well-known brands at home and abroad are strong, such as Philips, Osram, Op, Sanxiong. Aurora, TCL lighting and other first-line brands. At this stage, the investment promotion work of Hongsheng Lighting Plaza is progressing smoothly.
Qingdao Hongsheng International Lighting Plaza is the only professional high-end lighting plaza in Qingdao. First of all, Qingdao Hongsheng Lamp has a superior location, free to shuttle through the city center and economic development zone, and the surrounding logistics companies are interwoven into a logistics network to provide convenient services for the circulation of goods. On the Qingdao map, Heilongjiang Road, Chongqing Road, Qingyin Expressway and Jiaozhou Bay Expressway are absolute aorta; the northern business center, the airport, and the Chongqing Road Elevation (under construction) are important bases for Qingdao's development blueprint. The geographical superiority is evident.
In terms of investment promotion, Qingdao Hongsheng International Lighting Plaza gives merchants the most favorable preferential policies. For those who have signed contracts for more than three years, the store will issue press releases or soft articles for free in the media to fully enhance the visibility of the strategic customers, and at the same time give the merchants lease discounts, warehouse discounts, advertising offers, store rentals, one get one free, etc. Preferential policy.
In terms of publicity, Qingdao Hongsheng International Lighting Plaza adheres to the positioning and future promotion and development of the market that the most concerned about the business, and cooperates with the media to implement a versatile and efficient advertising strategy to establish a grand and multi-faceted principle. The commercial image and reputation of the lamps.
With the development of the economy, LED lighting applications are also accelerating, and its application effects are gradually recognized. But overall, consumer perceptions are low, product standards are confusing, and industry thresholds are too low, leading to the market not yet forming norms. At present, Qingdao is very lacking in a professional market like Hongsheng. In the future development, Hongsheng International Lighting will change its old-fashioned thinking and adopt a diversified model to enhance products and improve services. We firmly believe that if you dare to think, you will succeed. .
The so-called market saturation is relative to Xu Gang, deputy general manager of Beijing Shilihe Lighting City. At present, our investment promotion progress is very smooth. In general, there is a life and death line in the store, which is also called the profit and loss line (the occupancy rate is 70). Our Shilihe brand has accumulated for more than ten years, so it is relatively smooth. We observed that when the market is not good, the surrounding small stores are withdrawing or adjusting. At this time, the resources will be transferred to the relatively superior and stable stores, so our overall operational pressure is not great.
Commercial stores sell lamps, such as only 500 square meters, customers look at it, the category is too small, but if you have 50,000 square meters or even like our Shilihe has 100,000 square meters, it is not the same, the customer has more room to choose The relative volume has come up.
The lighting industry is different from the home improvement industry in that it has a low price and a small profit margin, so that the business will either be bigger or eliminated. As a store, our advantage is to have enough market capacity for the merchants to survive and survive the fittest, and to work with the capable and thoughtful merchants, which also enhances the comprehensive competitiveness and market resistance of our stores. Risk ability. Relatively speaking, we do not have any pressure on investment, and we do not need to provide any preferential policies. I believe that preferential policies are generally things that are not done for those who are not confident.
Different merchants, investment situation is different. Now the market is facing further optimization. The store is actually a platform for commercial aggregation. The main function is divergence and aggregation. Divergence is the expansion of model replication. For example, the Beijing market is doing well, and then opening up markets such as Shanghai and Tianjin. This is a process of fission; aggregation is an internal optimization combination. In the case of bad market conditions, it does not give up continuous expansion. Actively optimize software and hardware facilities, strengthen store services, and attract resources from superior manufacturers.
In the eyes of many people, it is time for the market to shrink cautiously, but for us, this is the opportunity. In the next one to two years, we will face greater opportunities and challenges. At this stage, the lighting market is relatively extensive, and it has not yet reached the stage of full competition. However, this stage is inevitable. In this process, some stores and merchants must be eliminated. The so-called market saturation is relative.
Chengde market faces a reshuffle. Liang Xinyao, general manager of Hebei Chengde Hongxing Lighting City, with the birth of Beijing-Tianjin-Hebei economic integration, Chengde’s geographical advantage is becoming more and more obvious, and its building materials industry is booming. The consumption potential of Chengde 8 counties and districts is huge, but the development of the lighting industry is quite lagging behind, and high-end brands are seriously missing. This has caused a large number of high-end customers to be lost to Beijing, Tianjin and other surrounding areas. At present, the existing stores in Chengde can no longer meet the needs of consumers, and the Chengde lighting industry is facing a reshuffle.
In the fierce market competition, Chengde Hongxing Lighting City is worthy of business choice: 1. Location advantage: located in Chengde's largest and only building materials business district Zhaotong Commodity City building materials business circle; 2, scale advantage: is the largest and most professional in Chengde area Lighting store; 3, brand advantage: the first-line brand monopoly form of the lighting industry; 4, supporting advantages: close to the large-scale logistics distribution center, logistics and distribution is very convenient; 5, transportation advantages: adjacent to 256, 354 provincial road, etc., connected eight County three districts, traffic in all directions; 6, policy advantages: government support projects, open green channels for settled merchants; 7, price advantage: the most favorable rent, to help businesses become stronger, bigger; 8, propaganda advantages: 14 times a year Promotional activities, promotion and promotion to the community; 9, advertising advantages: TV advertising, outdoor advertising, car body advertising and other propaganda for the market, to achieve three-dimensional coverage of land, sea and air; 10, service advantages: humanized management, nanny-style services, want customers Think, the urgency of the customer.
Lanzhou store has reached saturation. Gansu Jinfu Lighting Market Chairman Han Xuming Gansu Jinfu Lighting Market was established two years ago. It is the youngest professional lighting store in Lanzhou. The establishment of the store has received strong support from the local government departments. In order to attract more and better customers to come to the store, the store has given the merchants a preferential policy of rent-free for a certain period of time in terms of investment promotion.
In the process of investment promotion, merchants pay more attention to the geographical location of the store, preferential policies and the software and hardware facilities of the store. Since we sell the venue at the Xiaoxihu commercial circle in Lanzhou, the traffic is quite convenient, and there are 3 large parking lots, and the warehouse is in the present. In or near the shopping mall, the supporting facilities are relatively complete, so the preliminary investment promotion work is progressing smoothly.
In order to expand the influence and popularity of the store, after the opening, we have carried out extensive publicity, especially outdoor advertising. At the same time, in order to attract more consumers, the mall's joint merchants hold two or three large-scale award-winning sales activities from time to time every year.
At present, our sales volume is close to the sales performance of other old markets. Although the number of stores in Lanzhou is not much higher than in other parts of the country, for Lanzhou, it is already in a state of saturation.
Multi-category management focuses on more business opportunities Sichuan Deyang International Trade City Operation Director Xianpeng Deyang International Trade City covers an area of ​​2,700 acres, with a total construction area of ​​4.3 million square meters. The first phase of the project is a professional market cluster of 1.5 million square meters. It officially opened in September this year. The project includes 14 professional markets including building decoration materials, small commodities, shoes and hats, apparel leather, home textiles, hardware, electromechanical, automobile and auto parts, and more than 50,000 seats. The professional lighting market covers a total area of ​​55,000 square meters. The area is 31,321 square meters and there are 679 pavements.
At present, the entire investment promotion work is progressing smoothly, and well-known brands such as building materials lamps and sanitary wares
A Bicycle Wheel is a wheel, most commonly a wire wheel, designed for a bicycle. A pair is often called a wheelset, especially in the context of ready built "off the shelf" performance-oriented wheels.
Bicycle wheels are typically designed to fit into the frame and fork via dropouts, and hold bicycle tires.
The first bicycle wheels followed the traditions of carriage building: a wooden hub, a fixed steel axle (the bearings were located in the fork ends), wooden spokes and a shrink fitted iron tire. A typical modern wheel has a metal hub, wire tension spokes and a metal or carbon fiber rim which holds a pneumatic rubber tire.
Bicycle Wheel
Bicycle Wheel, Magnesium Alloy Wheel, Steel Bicycle Wheel, Bicycle Alloy Wheel
Hangzhou Datasports Equipment Co.,Ltd(Oembicycle) , http://www.oembicycle.com