After Ma Yun was fooled into the water football industry, Suning Chairman Zhang Jindong also played football this time. The e-commerce squad seems to be contagious about football. On the afternoon of the 3rd, the "First Financial Daily" reporter learned from Suning Yunshang (002024.SZ) that Suning had reached a cooperation agreement with Jiangsu Guoxin Haotian Football Club, becoming the main sponsor of the latter in the 2015 Super League. It is not like Alibaba's previous shareholding in Evergrande. This is the official partner of Suning once again becoming the official partner of the Barcelona Club China Club in June last year. The reporter learned from an insider at Suning that Zhang Jindong's hobby is not only fishing, he is also a fan, respecting the team spirit and willpower of the German team, which is the spirit of doing business needs. The headquarters of Suning and Haotian are all in Nanjing. Together with the record of Haotian and the exposure of the AFC Champions League, and the resulting brand premium, this is a natural matter. According to Suning, Suning Tesco won the chest advertisement of Haotian jersey, and the new season jersey will be printed with the logo of Suning Tesco. On a more in-depth level of cooperation, the two sides will have more sparks in the areas of basic sponsorship capital investment, commercial operations, team and fan culture construction, and youth training echelon training. According to the reporter, the training of youth football echelon will be one of Suning’s cooperation directions. Suning's PPTV has been working on organizing national football leagues in the country, and cooperated with Haotian's youth training system to select outstanding talents. In the later period, Suning will promote Haotian's cooperation with world big clubs and top leagues to create more opportunities for overseas study and exchange. This will open up business with PPTV, which is committed to cutting into the video service field from the sports industry. For Jiangsu Haotian, although it is not as straightforward as the direct investment in this form of real gold and silver, Suning’s big data analysis platform can open up the football derivatives market for it, and Suning has nearly 200 million shopping members online and offline. PPTV's 350 million active video users and chain stores across the country will create an interactive platform for the team to enhance user stickiness. The newly released Suning Cloud Business Report for the fourth quarter of 2014 showed that the company's operating income increased by 17.07, and its annual total operating income reached 109.116 billion yuan. In 2014, it achieved a profit of 946 million yuan, a year-on-year increase of 555.28. The performance trend is improving. Suning, who gradually slowed down from the pain of Internet transformation, began to show a multi-expansion situation, which is not difficult to see from Zhang Jindong’s speech to internal executives not long ago. In the transition, Suning has already opened a super-electrical layout. In addition to maternal and child, supermarkets, department stores, beauty and other business categories, sports products and sports culture consumption are also the key target markets for expansion. This makes people naturally think of the handshake between Ma Yun and Xu Jiayin. In June last year, Alibaba invested 1.2 billion yuan in the Guangzhou Evergrande Club and won the latter's 50 shares. The money was very important to Evergrande boss Xu Jiayin, who was in urgent need of signings at that time. For Alibaba, Ma Yun, who is not a fan himself, said that he was fooled into the game and tried to spoil the test, but the 1.2 billion real gold and platinum For a businessman, it is not destined to listen to the water. According to industry analysts, Ma Yun chose to invest in a club in Guangzhou, and the objective effect will be to cultivate the effect of Ali culture and user group in Tencent's base camp; the pan-entertainment industry will be the core of Ali's future around e-commerce, finance, data, logistics, etc. The focus of the business, because Ali's high stakes in Evergrande, will add to the happy appeal of Ali; and the real estate project behind Evergrande also outlines a larger imagination for the cooperation between the two parties, although it has always been adhering to the platform and ecology. The strategy of Ma Yun said that he would not build a house by himself, but the door to cooperation with real estate developers was not closed. Shortly after the implementation of this cooperation, there were rumors in the market that Jingdong and Gome acquired Dalian Albin Football Club, which was immediately denied by the government, but the e-commerce circle and the football circle were tied together due to various high-frequency contacts. In addition to the capital factor, behind it is the driving force brought by e-commerce and the Internet to accelerate the penetration of people's clothing, food, housing and transportation. Sun Weimin, vice chairman of Suning Yunshang Group, said that the choice of cooperation with Jiangsu Guoxin Haotian is mainly due to its outstanding performance in professional construction, local youth training system, league record and AFC Champions League. At the same time, the club is persistently fighting hard. The spirit of never failing to speak, self-cultivation, openness and tolerance is also in line with Suning’s corporate culture. Through this cooperation, Suning hopes to give full play to its resource advantages and market operation experience, and consolidate the development soil of Jiangsu football.
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