"Internet +" adds power to agricultural organizations to create an active trend

[ China Agricultural Machinery Industry News ] At present, under the background of the simultaneous development of Sihua, actively constructing a new agricultural management system and promoting the interaction and integration of the "Internet +" action policy environment, China's agricultural organization innovation is showing an active trend. With the help of “Internet +”, new agricultural management entities such as large-scale farming households, family farms, cooperatives, leading enterprises, socialized service organizations, and new farmers have flourished, and “netting nets” has become one of its important features.

"Internet +" adds power to agricultural organizations to create an active trend

Generally speaking, the application and promotion of new Internet thinking, new technologies, and new models will transform the production links and enhance the business links, which will help break through the fragility of the interest linkage mechanism of agricultural organizations and the weak bottleneck of market docking capabilities. Greatly improve its production and operation level. At present, there are three major paths for “Internet+” agricultural organization innovation.

Through the "Internet +" to open up the industrial chain, improve configuration efficiency. "Internet +" will promote the rapid penetration of Internet thinking and technology into agriculture, stimulate the "chemical reaction" of the agricultural industry chain, open up all links of the agricultural industrial chain, integrate information flow, logistics, capital flow, and form a healthy and orderly agricultural Internet. Ecosphere. According to the theory of vertical integration of economics, agricultural organizations will be based on their own industrial chain position, make full use of the "Internet +" means, transform and upgrade production capacity, improve the optimization of interest linkage, deepen division of labor and cooperation, innovate cooperation mode, and strengthen service functions. Reduce or even eliminate the threshold of transactions, thereby improving the efficiency of resource allocation throughout the industry chain.

Expand the size of the organization through "Internet +" and improve operational efficiency. "Internet +" will promote the modest expansion of the scale of agricultural organizations, the cooperation and cooperation between agricultural organizations will be more convenient, the distribution of interests will be more optimized, and the "scale effect" will be easy to play. According to the theory of horizontal integration of economics, under the direct effect of "Internet +", agricultural organizations will rely on various forms of cooperation and cooperation, and through the corresponding contractual relationship, they will become a community of interests with a certain scale and improve their own in the industrial chain. The status, in order to give play to the scale advantage of production factors, stimulate synergy and network effects, in order to improve production and operation efficiency, and achieve organizational scale benefits.

Improve the operating mechanism by "Internet +" to fix its own defects. The integration of the "Internet +" elements helps agricultural organizations to effectively solve their own interests and market docking problems. "Internet +" has opened up a new space for agricultural socialization services, enriched the choice of various agricultural organizations, and avoided contradictions arising from information asymmetry; "Internet +" created the adoption, crowdsourcing, public creation, public support, etc. A series of new cooperation has formed a variety of virtual organizations with decentralized features, optimizing the distribution of interests among them; "Internet +" has shared new ideas of sharing economy and platform economy, and promoted the various organizations to make full use of each Class network platform, sharing the network era development dividend.

Vigorously promoting the innovation of "Internet +" agricultural organizations is conducive to the construction of a sound and flexible agricultural system and mechanism, further releasing the vitality and vitality of producers, especially new agricultural production and management entities, and laying a solid foundation for modern agricultural construction. However, there are still problems in the society that the level of "Internet +" agricultural organization innovation is not high, the capital investment is insufficient, and the policy guidance is insufficient. The "Internet +" agricultural organization innovation still faces many constraints, and it is necessary to take targeted measures to speed up " Internet + "the pace of innovation in agricultural organizations, building the core and foundation of modern agricultural construction.

Formulate development plans and promote demonstration guidance. It is recommended that relevant departments carry out special investigations on “Internet +” agricultural organization innovation, and on this basis, formulate an overall plan for “Internet +” agricultural organization innovation, organize innovation to stimulate the enthusiasm of various business entities, and promote the integration of agricultural informationization and agricultural modernization. development of.

Support new service providers and promote social services. The main body of the new agricultural service bears the heavy responsibility of providing socialized services for all types of production and management entities, and plays an important role in helping scale operations and promoting the development of modern agriculture. It is recommended to introduce special policies to support the main body of new agricultural services, and encourage the active use of “Internet +” means to provide land custody, soil testing and fertilization, and unified defense and generation for all kinds of agricultural production and operation entities through their own platforms or third-party platforms. Social services such as farming and receiving.

Explore innovative models and encourage integrated development. It is recommended to focus on new agricultural production and operation entities such as agriculture-related Internet enterprises, farmers' professional cooperatives, and family farms, and encourage them to use the "Internet +" to carry out various services and cooperation to achieve integrated development.


(Original title: "Internet +" agricultural organization innovation prospects are expected)