What is high imitation? The high imitation that this article talks about refers to labeling, and the quality can also be counterfeit. When talking about this issue, it is somewhat sensitive, and many people are not willing to mention it. Today is not a high-profile talk about the problem of high imitation right and wrong. If it is only a superficial discussion of right and wrong, it cannot reflect the depth of the issue. Let's think about why there is a high imitation? Why is there a small proportion of domestic brands? If our agents use air compressors themselves, when you choose three filters, will you choose original, high imitation, or replace three filters? If you want to understand the problem, let's analyze the market first. First, the current air compressor three filters high imitation three characteristics 1, high imitation of the three filters are mostly based on imported brands; 2, high imitation products will be much higher than the original profit margin; 3, high imitation products as long as the quality clearance, There is basically no impact on customer use. Second, the brand manufacturers, agents, high imitation manufacturers, end users their respective positions and interests 1, the position of the brand manufacturers 1 use the original logo of the three filters to ensure product matching and quality stability, is indispensable for product quality assurance Part of; 2 select the original three filters, manufacturers can obtain monopoly profits in the after-sales market. 2, the position of the end user 1 The first type of customer: the choice of the original factory can guarantee the quality, the quality of the non-original product is uncontrollable, and avoid the machine failure and the manufacturer is smashing, so choose the original factory; 2 the second customer type : If the quality can be guaranteed, non-original will also consider. 3, the position of the agent 1 original parts are good, non-brand agents purchase channels may not be smooth, and the purchase price is too high, manufacturers earn high profits, agents profit is meager; 2 alternatives affordable, quality can also guarantee If the user has no special requirements, it is recommended to replace the brand three filters; 3 If the customer insists on the original filter of the brand, or wants to earn high profits, if the original three filter profit margin is low, high imitation goods may be considered, but there are risk. 4, the position of high imitation producers 1 The market has a certain high imitation demand, but the risk is high; 2 profits are relatively higher than the normal products. Third, from the above respective positions and interests analysis of the reasons for the existence of high imitation 1, some brand manufacturers want to earn lucrative after-sales market profits, the huge profit margin of the external price and sales price has become a high imitation soil; Non-original agents demand that the original brand three filter channels are not smooth or manufacturers protect agents. 3, non-original agents purchase price is too high, and the profit is meager, will consider high imitation three filters. 4. Some agents are driven by the interests of high imitation for profiteering to guide end users; 5. China is not strong enough in intellectual property protection. Fourth, we hope to see the market development: Our position is not to support counterfeit goods, because this is an obvious violation, I think I can understand it. The root of the problem lies in the driving of profit. If some imported brands can lower the price of accessories and earn the profits recognized by the market, the proportion of high imitation will be reduced, so that agents will do very high imitation. When the market transparency is high and the market segments are very mature, just like when we buy a car, the tires may be independent of big brands, such as Michelin, horse brand, or like engine oil, what shell, Mobil or whatever Filter selection Man, Donaldson, etc., will not think that substitutes are synonymous with low quality and low price, but become a relatively professional choice. Such a market is what we want to see. However, for air compressors, many companies have to enter into supply agreements with foreign manufacturers in order to maintain monopoly profits, so that suppliers are not allowed to do terminal markets. In principle, I understand very well, but there are some violations from the perspective of customer choice. The principle of fair competition in the market. In short, it is true that every company is defending its own interests. Who is the key question to determine whether such rationality is the market or a legally protected instrument? Written in the end: Part I: We believe that the sales model must be win-win, the profit of the producer, the profit of the agent, the profit of the customer; when a product lacks the principle of profit, even if there is a so-called regulation and The agreement is also inconsistent with the law of the market. When an unreasonable system is operating in the market, it will eventually be replaced by a pattern that is reasonably in line with the law. There are four points in the mature market: no counterfeiting, three parties benefiting, eliminating monopoly, and market transparency; We will also wait for the development of three filters and oil! The second part: We understand that many of the after-sales customers who use imported brands lose a large proportion of the follow-up cost factors. Of course, this has become a better price advantage for other agents to strive for import brand maintenance. When the competition is fierce, the service is still the priority of the customer. When the service is already at the same level, the cost of maintaining the customer's cost by the imported brand agent will be greatly hindered, and thus losing the customer will not be worth the candle. And we have observed the development of service companies like Proust, Okowenbig, etc., and this is just the beginning! Here we call on manufacturers to truly value the interests of agents and customers. The third part: the market needs independent brand three filters and oil, but also needs independent professional after-sales service providers. This is the demand of professional and market segmentation. Whoever has such thinking, has such ability, can also work hard for it. I think there will be a very broad market prospect in the near future. Comments one commentator: Zhao Pengjie Shanghai Wanfu Electric Co., Ltd. Operation Director Comments: I will first talk about the normal three-filter and oil service life of the air compressor, now the first-line brand's air filter life is generally 2000 hours, or pressure difference Not more than 0.4MP; the life of the oil filter is about 4000 hours; the life of the oil separation core is 4,000 hours, also 8000 hours; for oil, the mineral oil is 2000 hours, the semi-synthetic oil is 4000 hours, the total synthesis The oil is 6000-8000 hours. Of course, Shouli also has 24KT oil, also called silicon-based coolant. It never needs to be replaced. It only needs to be added regularly. For people in the industry, these are basic common sense, and now the life of the replacement filter can also reach this use time, or even longer, where is the problem? For example, in the case of air filter material, the material density of the substitute is relatively small, and the filtering precision is not enough, so that some particles are directly sucked into the machine, of course, it will not be blocked, the pressure difference will not rise, and the life will naturally be better than the original. The long, authentic oil filter is the same. In the short run, there is no impact, but in the long run, there will be gaps. Comment 2: Commentator: Xu Zuyuan Tianma Risheng (Shanghai) Machinery Equipment Co., Ltd. Chief Engineer Comments: The article is very thorough, and the three filters are very knowledgeable about the choice of paper. Comment 3: Commentator: Li Shizhong, General Manager of Shanghai Youdi Machinery Equipment Co., Ltd. Comments: The so-called strange phenomenon and high imitation flooding the market, the root cause is nothing more than the diversified interests of different stakeholders and the lack of stable and diverse supply. contradiction. Under an imperfect market mechanism, this is an inevitable result. So what direction will this market improve? I think it is mainly a strict legal regulation at the policy level and a balanced competition structure at the market level. Now the independent brand of three-filter manufacturers are growing mature. After they have fully competed with the parts brands of the whole machine manufacturers, they have obtained a certain number of loyal customers. By that time, the so-called high-imitation products will disappear. There is a foundation. The market power comes first from the customer's needs. The customer's demand is diversified. Only when different products and channels correspond to different customer groups and fully satisfied, the market will reach a healthy balance. In a word, God's return to God, Caesar's return to Caesar, if there is no healthy competitive structure, by a single power, the market will be distorted, and the strange phenomenon will come into being. Of course, the equilibrium will not come so easily, and all the stakeholders will always tend to stick to their positions, and there will be no way to fight for everything. So we always see wars of monopoly and infringement happening everywhere. In the process, the gradual improvement of legal supervision is indispensable. In any case, everyone should work hard for a healthy market under the premise of obeying the law, and only those who work hard in the right direction can finally win the favor of the market.
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