On April 28, 2011, it was a memorable celebration day for Zheng Mengjiu, president of Korea’s Hyundai Auto Co., Ltd. On this day, Hyundai Motor had a new layout of commercial vehicles in China. The Sichuan Modern Project officially signed the contract. Zheng Mengjiu not only led five vice presidents to attend the signing ceremony in Sichuan, but also tied a red tie.
As an internationally renowned automobile company, Hyundai Motor has been seeking opportunities to enter the Chinese commercial vehicle market. From the earliest JAC to the earlier Beiben, Hyundai has been trying hard to extend its reach into commercial vehicles in China. However, South Korea's Hyundai and Sichuan Nanjun's hand-holding is somewhat surprising. Whether compared with South Korea’s Hyundai or Jianghuai, Guangzhou Automobile, and Beiben, which have had more or less a relationship with the Korean Republic, Ziyang Nanjun is a relatively weak company. Modern Choice Nan Jun This partner has its own consideration in establishing a peer-to-peer joint venture relationship.
Although Hyundai is a world-renowned automobile company, it has no outstanding performance in the field of commercial vehicles, while companies such as Jianghuai and Beiben are all powerful companies in the domestic commercial vehicle industry. Although there are still gaps between Nanjun and domestic backbone commercial vehicle companies, as a car company that has been fighting for several years in the field of trucks, it has better market sensitivity and stronger cost control capabilities and can develop in western China. The core area serves as a stronghold to help Sichuan Hyundai enter the Chinese commercial vehicle market.
In addition, as a well-developed commercial vehicle company in Sichuan Province, the joint venture company will receive strong support from Sichuan Province. According to the relevant person in charge of Ziyang City, the 4,000-mu land required by Sichuan Modern has completely completed the land acquisition and demolition work, and the land leveling has completed 300 acres. According to the contract, the formation of 2,420 acres of land in the first phase will be completed in July.
The most important thing is that the strong modern choice of Sichuan local company Nan Jun as a partner can maximize their strategic intentions in the joint venture company, and by virtue of product, technology and management advantages, have full right to speak. By including Sichuan Nanjun in one of South Korea's nine major production bases, Hyundai will take out the best products and let the joint venture profit as soon as possible.
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