From June 16th to 18th, the 2015 China Automobile Industry Association Vehicle Instrumentation Committee General Assembly and the 6th Council General Meeting were held at the Emerald Lake Guest Hotel in Hefei.
The reporter learned from this meeting: Since the beginning of this year, the domestic auto-instrument industry's production and sales volume has dropped by more than 20% year-on-year in recent years, and some of them have even dropped more than 30%.
The whole venue was chilly. Many participants expressed their desire to warm up and strengthen cooperation.
â– Suppression of vicious competition The supporting market of domestic independent brand automobile instrument enterprises is basically in independent brand vehicle enterprises.
In recent years, with the continuous decline in the production and sales volume of self-owned brand vehicles, the pressure of domestic independent brand automobile instrument enterprises to reduce costs and increase efficiency has become more and more difficult.
At the same time, infuriating and vicious competition has intensified, which has caused many domestic auto brand instrument companies to be on the verge of bankruptcy.
A well-known self-owned brand automobile instrument enterprise in China manufactures more than 100 varieties of automobile instrument products, such as passenger car instruments, heavy truck instruments, light truck instruments, passenger car meters, etc., forming an annual production capacity of more than 3 million sets of automobile instruments, and domestic Many customers have established cooperative relationships, and now they have more than 10% of the domestic automotive instrument market, and strive to become China's largest self-owned brand automobile instrument manufacturer.
Unexpectedly, another self-owned brand automobile instrument enterprise in China launched a price war, vicious competition, tempted its customers with low prices, and maliciously snatched its customers, resulting in heavy losses. What is surprising is that low-priced dumping companies have been allowed to OEM their products and products, but they have to start a new one after the wings are full.
At the 2015 China Automobile Industry Association Vehicle Instrumentation Committee General Assembly and the sixth session of the Board of Directors, low-cost dumping companies were condemned. For the vicious competition, the delegates hated it. Zhu Guilin, secretary-general of the newly elected China Automotive Industry Association Vehicle Instrumentation Committee, said in an interview: "We will strictly abide by the regulations of the China Association of Automobile Manufacturers, and strive to establish a self-discipline mechanism for the automotive instrument industry, regulate industry behavior, and guide enterprises to fair competition. Suppress vicious competition."
â– Entering the high-end market In the case that the domestic auto instrument industry suffered a lot of pressure, Jiangsu Xintongda Electronic Technology Co., Ltd. (referred to as Xintongda) worked hard to continuously carry out technological innovation, and went against the trend and developed rapidly.
In June 2015, Xintongda was officially elected as the seventh chairman unit of the China Automotive Industry Association Vehicle Instrumentation Committee.
Since the beginning of this year, Xintongda's production and sales have increased by more than 38% year-on-year. Xu Xinyu, the new chairman of the China Automotive Industry Association's Vehicle Instrumentation Committee and chairman of Xintongda, said in an interview: "This is the result of our long-term efforts to enter the high-end automotive instrument market and the joint efforts of all employees."
At present, the domestic high-end automotive instrument market is almost monopolized by Sino-foreign joint ventures and wholly foreign-owned enterprises; domestic independent brand auto instrument companies are almost all participating in the tragic price war in the low-end market.
Xu Suozhen issued an initiative: "We must have a spirit of not admitting defeat, taking Bosch, Delphi, Denso as an example, self-pressurizing, accelerating promotion, transformation, and actively participating in the development of international brand automotive electronic products, so that our own brand of automotive instrumentation is International brand complete vehicle support. This process is painful, but we must persist in our efforts. Without the present, how can there be future glory? Now it hurts, then the future."
Zhu Guilin told reporters: "We want to promote the wide application of new technologies in automotive instrumentation, upgrade automotive instrumentation, enrich product structure, and achieve modular supply."
â– Strong alliance is imperative Xu Xuanqi calls: "China's auto industry should learn from China's high-speed rail development model, and vehicle companies, parts companies, governments and associations will work together to promote the development of China's independent brands."
Internationally, Toyota and Denso, General Motors and Delphi, Volkswagen and Bosch are examples of strong integration and common progress in the vehicle industry and parts industry. However, for a long time, it is difficult for the domestic vehicle industry and the component industry to strengthen and unite. Therefore, it is difficult for the vehicle industry to create Toyota, GM and Volkswagen in China. It is difficult for the parts industry to create China's Denso, Delphi and Bosch.
Nowadays, excellent independent auto brands such as Jianghuai, Chang'an, Great Wall, Geely and Wuling are emerging and are creating conditions for the production of China Denso, Delphi and Bosch. Xu Suozhen pointed out: "The Chinese are not stupid and fully capable of building China's Denso, Delphi and Bosch."
Zhu Guilin said: "In 2015, we will strictly follow the requirements of the Board of Directors under the leadership of the China Association of Automobile Manufacturers to promote the integration of enterprises in the automotive instrument industry chain. We will organize various meetings on a regular basis and multi-channel and multi-channel automotive instrumentation. Industry enterprises, especially key enterprises, are connected in series to promote the transformation and upgrading of domestic independent brand automobile instruments from low-tech content and low value-added products to high-tech content and high value-added products, strengthen exchanges and cooperation, and enhance the core competition of China's own brand automobile instrument industry. force!"
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