Chunhua Qiushi, continue to glory this fall. From January to September this year, SAIC-GM-Wuling’s products again dominated the micro-car industry with more than 413,000 units sold. Among them, micro-commercial vehicles accounted for 387,000 vehicles, which accounted for 43.3% of the market share, and were nearly 15 percentage points ahead of the second-tier companies. SAIC-GM-Wuling will once again win the annual micro-car sales championship just around the corner.
With a growth rate of only 11% in the entire micro-commercial vehicle market, SAIC-GM-Wuling’s cumulative sales for the period from January to September increased by more than 22% year-on-year, which is not easy, and forms a unique landscape in the mini-vehicle industry with high-speed piloting. The same market environment and consumer groups, SAIC-GM-Wuling has become a focus of attention? It shows that the effective demand for micro-vehicles at the present stage in China has always existed, but to translate it into a true sales volume for the company itself, it must “create new meanings!†Since the beginning of the year, SAIC-GM-Wuling has continued to make new meanings, and its products have been continuously Need to introduce new products, from the extended version of the Wuling Light to Wuling Hongtu, and then to the new generation of high-performance B-series engine equipped with Hong Hong way to go on stage, the core value of the product has been effectively promoted by consumers. It's a matter of course that sales are on the rise.
The launch of the small-displacement high-power engine project, which is the basis for carrying innovative products, is a super-innovative move that SAIC-GM-Wuling has improved its own core competitiveness during the year. The implementation of the strong "heart" strategy allowed SAIC-GM-Wuling to realize a new era of competition in the core quality of mini-vehicles from "quantity changes to qualitative changes." Feedback from the market shows that at present there are some mini-vehicle makers actively planning a new generation of micro Car production line. The strong "heart" strategy has great potential to activate the huge potential demand for the mini vehicle market.
After strong "heart", we saw "Culture". On October 23rd, SGMW and China National Weightlifting Team formally signed a strategic cooperation agreement. This is the embodiment of SGMW's practical actions to support 08 Beijing Olympics and weightlifting, and also the brand image of Wuling Commercial Vehicle. The prelude to building a new strategy. As the Wuling Commercial Vehicle brand is highly compatible with the individual spirit of the Chinese Weightlifting Corps, this move will greatly increase the value of the Wuling brand assets and add more chips to the sustainable competitive advantage of SGMW's competitive products.
With the changes in national policies and competitors' environment, opportunities and challenges coexist. It takes us to ignite passion and create greater glories. In the face of this year's production and sales season, SGMW continued to maintain its clear-headed, passionate enthusiasm, working closely with all employees, distributors and service providers across the country to unite and work together, unite as a whole, and strive to achieve breakthroughs in sales targets throughout the year. Maintain industry leadership.
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