Guangzhou Toyota: Establishing Sales Network Separately Jiamei May 2006


"We will establish Guangzhou Toyota's own sales network." At a news conference at the Guangzhou Auto Show on Monday, Yuan Zhongrong, executive deputy general manager of Guangzhou Toyota, was somewhat upset at reporters' continued questioning on how to establish a sales network. He repeatedly stated that Guangzhou Toyota is Will not use FAW Toyota's sales network. "We have enough time to build the network," said Yuan Zhongrong. “At present, we are planning to establish a sales network problem.” Yuan Zhongrong pointed to the sales minister next to him. “Next year, we will begin to establish a sales network.” “We are optimistic about this.” It is understood that Yuan himself is a master of marketing network, because he once served as vice president of sales for Guangzhou Honda, and Guangzhou Honda is the initiator of the domestic 4S model. The reason why Guangzhou Toyota's network construction has received widespread attention is largely due to a previous rumor. It is said that the FAW Group had previously prevented Toyota from cooperating with GAC and proposed a cooperation program involving three parties from FAW, GAC and Toyota. However, in the end, GAC still let FAW out of Guangzhou Toyota. At the press conference, Guangzhou Toyota also officially announced that it will formally produce Camry cars in May 2006. The starting production capacity is 100,000 units/year. In the future, it will achieve rolling development based on market demand. According to the agreement of September 6 this year, Guangzhou Automobile Group and Toyota jointly established Guangzhou Toyota Corporation. According to the agreement, the total investment of the new joint venture company is 3.821 billion yuan, and the registered capital is 1.3 billion yuan. GAC and Toyota each hold 50% of the total. Shares. Why should you choose a car model, Yuan Zhongrong said that this is the decision of both shareholders, Caramel has a market in Guangdong. “You don’t always emphasize the competition between Camry and Honda Accord. There are many models besides us.” Yuan Zhongrong said, “We are competing with the Accord. There are many parts and components that can share a single supplier, such as electric equipment. It is the largest supplier of Guangzhou Honda and our largest supplier.” At the same time, Yuan Zhongrong also denied that Toyota would produce six Toyota models such as the RAV4 in Guangzhou. "I haven't heard of this statement. If this is the case, I'm very happy." "Our biggest job now is to spend 3.8 billion on this plant, establish a factory building, and train people." Yuan Zhongrong said.

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