What is the influx of foreign-funded cold-chain companies to the Chinese market?

In recent years, when the cold wave of the domestic cold-chain market surging, the entry of foreign-funded cold-chain companies has made the domestic cold-chain market, which is not yet clear, more confusing. Some people worry that the influx of foreign cold chain companies will bring a huge impact on the domestic cold chain market. This is just like the Chinese movie market. It has just entered formal but not yet grown, and it has ushered in the challenges of the Hollywood blockbusters in China. How the filmmakers survive, the two are actually the same problem. Of course, there are also people who are optimistic that although monks from outside can read the scriptures, they will also pass on the text. Their entry into the domestic cold chain industry may not necessarily be a bad thing. Well, whether the benefits outweigh the disadvantages, or whether the disadvantages outweigh the benefits. What will be brought to the Chinese market by the entry of foreign-funded cold-chain companies?

Competition is inevitable China's cold chain logistics has a very large market potential and is a sunrise industry. It is precisely because of this, in recent years has attracted many foreign-funded cold-chain companies into the Chinese market. For example, in the aspect of cold chain logistics, there are pioneers such as Xia Hui Logistics and Yamado. In the cold storage area, there are also Pfizer, Swire, Prologue and other companies. In terms of equipment, companies such as Ingersoll Rand, Carrier, NEC, etc. As a representative of the scientific and technological field is a large number of predators.

The entry of these companies has certainly affected the immature Chinese cold-chain market. For example, data show that over 70% of the domestic vehicle-mounted cooler market is occupied by well-known brands such as Carrier and Lengwang, and there are less than 30% of the market share. The market share was filled by hundreds of domestic cold chain equipment companies.

At present, not only is there a cold chain market competition between Chinese and foreign cold chain companies, but there are also many examples of cold chain transportation and cold storage operations. The increasingly fierce competition between Chinese and foreign cold chain companies has made the survival of privately-owned cold chain companies with weaker strengths rather difficult. In this regard, some people can not help but sigh, so the banner of private cold chain companies can continue to see how long?

However, compared with price competition and customer competition among domestic cold chain companies, Chinese and foreign cold chain companies have more competition in technology, competition in equipment, and competition in services. It can be seen that foreign cold chain companies, whether they are in the technical content of cold chain equipment or the comprehensiveness of the cold chain transport program, are indeed higher than one level.

Looking at the competition correctly, there is competition in the market. As the domestic cold-chain market continues to mature and open, it is believed that competition will also escalate. Therefore, the key is to correctly view competition. In response, Liu Peijun, chairman of Fast Foods Food Logistics Co., Ltd., believes that “competition is not war, war is only winning or losing, but competition may have other consequences, such as win-win and multi-win.” And he said that competition can promote an industry faster. It is a good thing to see competition from this point of view.

In fact, whether foreign capital, state-owned enterprises, or private enterprises have their respective resource advantages and market positions in the cold-chain market, they do not necessarily have to directly confront each other or be disadvantaged in the competition. For example, in the process of long-term and stable cooperation with McDonald's, Xia Hui Logistics can strictly fulfill all standards of McDonald's and its service is excellent. If Xia Hui Logistics is to serve small and medium sized supermarkets that are not currently on the market and there is no standard for receiving goods, Xia Hui Logistics may also have headaches. And this may be the advantage of a privately-run enterprise with flexible management.

Is the competition between Chinese and foreign cold chain companies really in the white-hot stage? The Deputy General Manager of Pfeiffer Yida Warehouse Co., Ltd. does not think so. In his view, China's cold chain market is large enough, and as the country strengthens its food safety regulations and policies, it also creates some new cold chain breakdowns. The market, as long as the company is positioned accurately, can coexist completely and even achieve win-win development. In the past year, the first cold storage in Pfes opened and the cold storage rate has been very high until now. Perhaps from this point, it can be confirmed that he made a point.