Analysis of Instrumentation Network Marketing

It is understood that as the economy continues to advance, instrumentation has also been rapidly developed. However, today's traditional marketing alone can no longer meet the development of instrumentation, and it is necessary to catch the Internet marketing express train to make it more rapid development.

First, the full use of search engines in the instrumentation industry mentioned that online marketing has to mention search engine optimization and marketing. Many companies use Baidu, Google (have exited) and other search engines to optimize, buy bid rankings, and constantly increase their exposure and clicks in exchange for more order conversions. It can be said that the instrumentation industry's advertising in search engines is as good as Medical industry and education industry. Since Google's withdrawal from China, although Baidu has become the SEM's largest mainstream, it still gives companies and webmasters a sense of overbearance, and the 360's comprehensive search in the second half of the year seems to be for most of the likes of VRay. This way, SMEs and their many webmasters have some new dawns.

Second, the prospect of the combination of e-commerce in the instrumentation industry is boundless. Currently, the comprehensive commerce platform represented by Alibaba and HC in the domestic e-commerce market has played a pioneering role in the early days of the Internet. Their development marks the e-commerce in China. With the rise of the Internet, the popularity of Internet users has also risen continuously, which has led to more and more companies joining in them.

on the other hand. Internet e-commerce can help domestic instrument and meter companies participate in domestic and international competitions, and have direct dialogue with international markets, helping enterprises to quickly break through technological bottlenecks and achieve technological innovation and upgrading. Utilize this new e-commerce trading tool to broaden the company’s current sales channels, improve the business environment, optimize and activate the entire industry chain, actively integrate into the Internet trading model, use the Internet, and use e-commerce to make business bigger In the e-commerce industry, the instrumentation industry did enjoy the sweetness.

III. Vertical industry portals of instrumentation industry Today, with the increasingly fierce competition among integrated platforms for intra-site advertising competition and search engine rankings, some instrumentation companies are turning to more professional industry websites, ie, the vertical lines of the instrumentation industry. Industry website.

In today's information age, the number of unimpeded information channels and information resources determines "life and death and success or failure". This is especially true for instrumentation, a highly specialized field. It integrates and develops all the advantages it has, establishes a complete set of service systems and models, and has many advantages such as the timely release of inquiries, complete and comprehensive data resources, authoritative information and professional expertise, and extensive network coverage. The appearance of a personalized industry portal site is no doubt a plus for the Chinese instrumentation industry that is in the stage of gradual development and growth. It will surely maintain the balance of the entire industry chain and establish more reasonable information exchanges. Channels play an important role in promoting.

The entry threshold for vertical e-commerce websites is not high, but the e-commerce market is still not a mature market. Regardless of whether it is a comprehensive or professional electronic website, the profit rate of its individual products is not high. Bulk purchases require a certain amount of funds and have strong financing needs. Therefore, it is not easy for enterprises to develop. How to maintain customer loyalty and product cost control, logistics cost control, and product personalization are all issues to be considered in a web site.

Fourth, the blindness of Internet marketing in the instrumentation industry Although the instrumentation industry was one of the earliest manufacturers to enter the Internet to promote, many aspects have caused us to be very concerned. Many companies spend money to advertise but they do not achieve a single effect. Even a lot of people who do not have any effect. There are people on the Internet who say: “The advertisements provided by Chinese instrument manufacturers have miraculously supported many pornographic stations abroad.” From this, it can be seen how severe the embarrassment of Internet marketing in the instrumentation industry is.

V. In summary, from the perspective of the entire instrumentation industry, coupled with the arrival of the Twelfth Five-Year Plan, China's instrumentation industry will also enter a period of rapid development. In the next five years, the total industrial output value will reach or approach RMB 1 trillion, and the average annual growth rate will reach 15%. China's instrumentation industry through the extensive use of online marketing, especially e-commerce, or let the development of this most traditional industry eventually found a cure. It is believed that in the near future, traditional small and medium-sized enterprises like the instrument and meter industry such as Brilliance will be more influential in online marketing and even exploiting the e-commerce market. It is also believed that Internet marketing will gradually mature in the instrumentation industry and even in China as a whole.