Accompanied by the cries of domestic and foreign auto and parts markets, 2012 ended. Although the global automotive industry was generally weak in 2012, it did not extinguish the enthusiasm of tire companies to build factories and expand production around the world to increase production capacity and complete layout.
According to statistics, in 2012 there were more than 10 mainstream tire companies that expanded or built factories, including world tire giants such as Pirelli , Michelin , and Bridgestone , as well as tires, triangle tires, and other domestic tire industries. Backbone enterprises.
Through analysis, it can be seen that the “progress†of the expansion of production that appears to be disorganized by various companies and that you are singing on the stage is actually based on rules. The following are the reasons for the three major aspects of tire production expansion.
Raw material-oriented
The raw material-oriented representative region is the major natural rubber producing countries in Southeast Asia such as Indonesia, Thailand, Malaysia, and Vietnam. As the most important raw material for tire manufacturing, rubber costs account for more than half of the total cost of tires. Therefore, building a tire factory in rubber-producing countries is a short-cut for companies to reduce raw material costs.
According to rough statistics, in 2012, tire companies that built or expanded production in these areas mainly included: In March, Bridgestone announced that it would build a plant in Thailand, and that Japan's synthetic rubber Thailand joint venture will also start construction in the same month; in July, Pirelli The construction of a plant in Indonesia was approved, and the Bridgestone Vietnam Sedan New Plant commenced construction at the same time. In October, Hankook started production of a tire plant built in West Karang, Indonesia.
It is understood that some enterprises, in addition to taking advantage of the advantages of raw materials in the region, also evade trade barriers. Exquisite tires started construction in Thailand, is due to the comprehensive consideration of these two aspects.
Market-attracting
Market-attracting representative regions mainly include emerging market countries such as India, Brazil, Russia, and Turkey. Due to the sluggish economic growth in Europe in recent years, the manufacturing industry is in a difficult situation, and the automotive industry is in short supply. Car dealers are turning to emerging economies or countries with good auto markets to find a way out. In the process, the above-mentioned several markets have become a “fengshui treasureland†looted by many auto makers because of their good economic development trend, large market demand potential, or lack of autonomous car brands. Auto companies have arranged their presence in a row and plan to build factories on the agenda.
Tire is inseparable from automobiles. Where the auto industry “firesâ€, it can drive tire companies to get together, as in the Chinese market. With the successive deployment of automobile companies, tire companies have also “beginning trails†and have started to take a beachhead layout in the above areas.
According to network statistics, tire companies that have already invested in or expanded in the above areas in 2012 include Sumitomo Rubber, Continental Group, Yokohama Tire, and Delta Group.
Policy inducement
Tire manufacturing is an industry that relies heavily on the upstream and downstream industry chains, and its policy-oriented role seems to be a little inferior to the market and raw material prices. Moreover, governments of various countries “retaining†tire companies are basically due to considerations such as attracting investment, stimulating local economic development and promoting employment. But even if so, policy factors will have a more or less attractive appeal to the layout of some tire companies.
In 2012, Canada is one of the countries that provide excellent treatment for businesses. Earlier media reports said that Nova Scotia, Canada has set up a special research group to study the relocation of the airport to free up space and facilitate the expansion of the old Michelin plant. It also promised to take care of the policy and help Michelin develop the local area. . Such a policy for Michelin is undoubtedly a considerable temptation.
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