Guess the multi-day LeEco "SEE plan" reveals the truth. Yesterday, Le Yuewang Chairman Jia Yueting announced the details of the “SEE Plan†on Weibo. Jia Yueting said that LeTV will redefine the car and build the best Internet smart electric car through the independent research and development to establish the car internet ecosystem.
Entering the automotive field to challenge Tesla Jia Yueting first announced the concept map of LeTV. The picture shows that the car is equipped with a large number of touch screens, replacing the design of the console and instrument panel of the traditional car. It is reported that according to LeTV's design philosophy, the car is only a terminal of the Internet car system, and LeTV's complete ecological service system will also be integrated. In other words, these numerous large screens are not only display screens, but also carry a large number of Internet data interaction functions. Not only users can realize unmanned driving, automatic parking, intelligent navigation, precise positioning, and personal interest-based search. The rear seat passengers can also get their own entertainment, information, sports, finance and other music from the cloud through the LeTV touch screen. The content of the aspect, the boring ride time.
Judging from the information revealed by Jia Yueting's Weibo, LeTV wants to make a super car like Tesla. But compared with Tesla, LeTV is not only satisfied with making cars, but also wants to build a car internet ecosystem.
The price may be cheaper than the current car According to reports, in terms of price, LeTV's super-electric car will be much cheaper than the current car with the principle of “double performance, half priceâ€. In Jia Yueting's view, LeTV electric cars should make the people affordable and use them well. It is reported that LeTV will launch marketing and sales through the Internet, significantly reducing costs, thereby reducing user purchase costs. Even LeTV or adopting cost pricing means not making profits from users at one time, but earning long-term benefits through post-ecological services.
Relevant persons of LeTV confirmed to reporters that LeTV supercars will realize “three transformationsâ€, electricization, intelligence and internet, completely subverting existing automobile products. In addition to products, in the research and development, marketing model, business model, operating model, LeTV will also completely subvert the traditional automotive industry.
LeTV has already joined hands with BAIC. In the outside world, LeTV's super car plan will probably hold BAIC. It is reported that this summer, LeTV and Beiqi invested in the US high-tech pure electric vehicle design company Atieva, and obtained the first research technology of this company. Among them, BAIC is the largest shareholder, and LeTV is the second largest shareholder. According to reports, the founder of Atieva is the founding director of Tesla Motors.
It is reported that Jia Yueting had previously met with the chairman of Beiqi, Xu Heyi, in the United States, and initially reached the intention of cooperating with the car. Xu Heyi, the chairman of Beiqi, also named LeTV in public, and expressed his willingness to “produce OEM LeTVâ€.
â–¡ Interpretation The occupants' entertainment life can be carried out in the car. It seems that the car companies and Internet companies have built Internet cars across the border. In July this year, SAIC and Alibaba Group signed an "Internet Car" strategic cooperation agreement. After plotting for one year, LeTV also officially announced the creation of an Internet smart electric car, and is expected to cooperate with BAIC. In the view of Jia Xinguang, an automotive industry analyst, the Internet of Vehicles is the future direction of the car. In the future, the cross-border cooperation between car companies and Internet companies will become a trend.
Although the Internet smart car is not a new word, what is the Internet smart car does not form a unified definition. Jia Xinguang believes that Internet car is the perfect integration of car and car networking technology, making the car a mobile terminal that can provide users with the perfect experience like a smart phone. More vividly, the Internet smart car is, in principle, a "smart phone with four wheels."
According to Zhang Zhiyong, an independent auto industry analyst, Internet car development is divided into three phases. The first phase is the Internet of Vehicles, which is the improvement of Internet functions in traditional automotive products, such as navigation and APP software installation. The second phase is automotive. Intelligent, that is, on the basis of the Internet of Vehicles, the car has a sense of intelligence, the most direct manifestation is the driverless car; the third stage is the car Internet product, at this stage the car is not only a vehicle, but also like a smart phone. On the Internet platform, all the work, entertainment and life of the occupants can be carried out in the car.
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