Development of Portable Power Industry in China in 2012

The development of China's portable power supply industry in 2012: At present, the domestic mobile power supply market has reached more than 30 million units, and the total production reached more than RMB 5 billion yuan. The huge market has attracted thousands of companies flocking in 2015. It will exceed 50 million units and the total output will exceed 8 billion yuan. In the next 10 years, the scale of power production in the country will reach 930 million kilowatts, with an average annual production capacity of 90 million kilowatts or more. The corresponding supply capacity of power generation equipment will be about 120 million kilowatts, and the country will put into production 890,000 kilowatts of 110 kilovolt and above lines. With a capacity of around 4.8 billion kVA, this huge market has attracted the attention of global companies.

With the development of mobile Internet terminal equipment in the direction of small-scale portability, consumers have also shown a stronger demand for mobile power performance. According to market research, in this huge market demand, the mobile power market is erupting in 2012. Growth. Although it is currently impossible to tell which brands will be the winners in this knockout round, the future mobile power market will be a highly concentrated market for brands, with mainstream brands occupying the majority of the market. In recent years, with the transfer of international manufacturing industries and the accumulation of domestic companies' manufacturing and R&D experiences, China has gradually achieved certain breakthroughs in some consumer switching power supply and desktop PC power supply market segments, and has grown a number of power supplies with certain competitive advantages. Enterprises, but due to the widespread nature of the power application industry, caused a certain market segmentation, the overall market concentration is not high, the Chinese companies in the industry are mainly small businesses. With the gradual development of miniaturization, thinness, light weight, and high-frequency power, it is expected that the output value of light, thin, small, and high-frequency switching power supplies will increase more than the output value of the entire power supply industry.

According to market research, during the “Twelfth Five-Year Plan” period, as China’s information industry continues to grow and the intensity of enterprise informationization increases, the market for customized power supply products will continue to grow steadily, but only manufacturers can customize custom power supply products and industry customer services. The full integration can create more value for customers. 78% of the world's mobile power is purchased in China. First, because China is a labor-intensive region, processing costs are low. Secondly, the major components of mobile power, lithium batteries, are produced in China, which facilitates transportation and reduces procurement costs. 85% of China Mobile's production and operating companies are concentrated in Shenzhen. The huge amount of international purchases will drive a new round of China Mobile's power supply industry chain. In 2011, China's power industry output value increased to 130.4 billion yuan, an increase of 11.26% over 2010. In 2015, China's power industry output value will reach 215.6 billion yuan, and the annual average compound growth will be 13.39% from 2011 to 2015. The analysis of search indicator data from 2006 to 2012 shows that from 2007 to 2010, the search volume for mobile power is still at a low level. From the second half of 2010 to 2012, the rapid increase in search data is almost The line soared. And based solely on the calculation of Apple's 10% market and its associated digital devices, the mobile power market in 2012 will be at least 5 billion. The market share of large-scale power companies in the power industry will increase significantly. It is expected that the industry concentration will reach 80% at the end of 2012, but this depends on the market's consumption potential. According to market survey data, in 2012, China The portable energy consumer market will increase by 30% to 50% over 2011.