China is a big agricultural country, with large rural cities and a rural population of 800 million. In some places, there is consumption. Especially in recent years, with the continuous development of the rural economy and the continuous improvement of people's living standards, the demand for material life in rural areas is getting higher and higher. Nowadays, there are buildings in the countryside, home appliances, and new-style furniture. The dream of going upstairs and downstairs and turning on the telephone has long been a reality. However, the upstairs and downstairs were equipped with the same telephones as in the city, but still used incandescent lamps invented by Andyson more than a hundred years ago. Every night comes, when thousands of households are lit up, it is difficult to find a few LED lights on the vast rural land.
The vacancy in the rural LED home lighting market has pointed out the direction for the future development of the LED industry. The rural market with more than 800 million new farmers is an attractive scent of the LED industry, and it is bound to be the most attractive piece of cake in the LED lighting industry. Of course, the big cake in the rural market has long been found that LED lighting companies are also trying their best to expand the rural market. But so far, the market has not been opened as scheduled. What factors restrict the development of the rural market? Some people say that it is service, some people say that it is a concept, and some people say that the price is actually, service, concept, price, etc., are just a small aspect. Where does this piece of cake cut open, the biggest problem is the channel. According to the investigation by the reporter, the main LED sales stores are mainly concentrated in the first-tier cities and the more prosperous second- and third-tier cities. In the vast northwest Loess Plateau, most of the poor township-level markets can not find LED stores, in some grocery stores. Even if you accidentally see the shadow of a few LED lights, they are also some outdated products, and because the store is not directly from the manufacturers, but the products that have been hand-picked, the merchants pluck the layers, wait until the consumer In time, the price is high and the variety is also very simple. For the vast rural areas, shopping is mainly concentrated in the gathering days, in the town to catch up, usually even the county towns are rarely going, even if you have a strong LED concept, thirst for LED products, it is impossible To buy a lamp, take a train or plane to buy. Mr. Wang, a university student village officer in the northwestern countryside, said.
Therefore, the main source of restricting LED home lighting into the rural market is the channel. Only by opening up the rural sales channels, LED home products can smoothly fly into the homes of ordinary people, thus opening up the rural market and digging the countryside.
The road is long-distance, and the reliable rural e-commerce in the Nuggets helps the current remote cities in the north. It is not as developed as the coastal cities. In many areas, the fiscal revenue is small, and even the poor counties supported by the state. The local government is temporarily unable to attract investment. In order to let the countryside use LED lights, Xingshi moved to build LED stores in towns and villages. Moreover, even if the local government does this, it is not necessary for dealers to invest in remote areas. Because although the rural population is large, the rural market is a big cake, but after all, the rural ideas are open to some people, and the market is cultivated in rural areas. It is also a very long process, so many dealers will choose to do business in a mature market, and will never go to a remote area to invest, so the establishment of a rural physical store is still a long process.
Relatively speaking, in this era of Internet connectivity, computers and mobile phones are no longer rare in the countryside. Therefore, reporters believe that e-commerce can help LED home lighting enter remote rural areas without physical stores.
Ma Yun said: In the 21st century, you will regret not doing e-commerce. It is understood that in the lighting and lighting industry, e-commerce has occupied about 10 of the retail market, and is still climbing, and the development space is also very large. The advantage of e-commerce is that the price of the product is cheap, the consumer can buy it without leaving the house, it is convenient and fast, and the shopping is not limited by distance. As long as the consumer has a computer or a mobile phone, there is a network cable connection, and the mouse is lightly clicked. You can make a response, as long as the postal route is smooth, whether it is rural or urban, online shopping can go smoothly.
Recently, the reporter interviewed Mr. Yang, who lives in a mountain village in southern Anhui Province. Shortly after Mr. Yang’s new marriage, the reporter found that the lamps in his wedding room were all installed in a stylish, stylish, and generous LED light. He used the smart switch made by Han. And these things are simply not available locally. The reporter asked that these unique LED products are all from Mr. Yang's online Taobao. In admiration for the vast majority of e-commerce supernatural powers, the reporter further saw the hope that e-commerce will help LED home lighting enter the rural market.
National policy to help logistics, LED Nuggets rural is not a dream to further confirm whether the rural online shopping conditions have matured, after interviewing Mr. Yang, the reporter conducted further investigation on the smooth flow of the postal route. The survey found that in addition to a post office, each county has two or three express companies such as SF Express and Yuantong, and each town has a postal agency. This undoubtedly provides an intervention for e-commerce. convenient. Of course, the high cost of the post office service is also a problem. Some places are too remote, the postal route is relatively closed, and it has brought certain difficulties for the intervention of e-commerce. To this end, the reporter also visited relevant departments to further understand the national logistics policy.
The rural areas were poor in the past and the population was relatively scattered. Therefore, for a long time, logistics was in a bottleneck state, and in some places, express delivery could not be reached. This is an indisputable fact. However, in recent years, with the continuous development of the rural economy, especially the east wind of the village-to-village project, the rural logistics industry has greatly improved! Insiders revealed to reporters. In addition, the state currently has relevant policy provisions to help logistics development: On February 25, 2013, the State Council issued the logistics industry revitalization plan, including the nine key projects, including rural logistics issues. The national policy gives strength, which of course provides great help for the intervention of rural e-commerce. Of course, in the face of this problem, while the national policy is strong, e-commerce and enterprises must continue to practice and explore to find the road to the last mile of their own.
There are always difficulties in getting a big piece of cake, but the difficulty is big and small. Relative to the problem of LED home lighting entering the rural market, the difficulty of building LED entity stores in major rural areas is certainly far greater than the logistics problems faced by e-commerce. In addition, the logistics problem has national policy assistance, plus e-commerce. Working with the company, I believe that it will be solved soon. To this end, we have reason to believe that LED home lighting Nuggets rural, starting from online sales, taking the e-commerce road, is very promising.
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