At present, the domestic auto industry continues to be hot. It is understood that in recent years, the annual sales of Chinese cars have increased by nearly 30%, which provides a vast market space for in-vehicle audio and video equipment, and automotive DVD is promising for the industry. Last year, the global sales of cars reached 60 million, and the car audio and video system sold 72 million. Last year, the market for car audio and video systems in China reached more than 4 billion yuan, and it is expected to reach more than 5 billion yuan in 2004.
As a car-supporting device, car DVDs are favored by people. However, car DVDs must take into account the protection against shock, heat and cold, and the coordination with the interior environment. The technical requirements are much higher than those of ordinary home appliances. Whether or not they master the core technologies has become a threshold for entry into the industry. Currently, the mobile DVD market is dominated by Japanese brands such as Sony, Panasonic, Sharp, and Aiwa. Japan Mobile DVD started earlier, many brands, models, varieties complete, the disadvantage is that prices are higher, even five or six thousand dollars or even ten thousand yuan, while domestic brands of mobile DVD prices are mostly in three or four thousand dollars.
Huaqi Information Patriots, a national enterprise with a history of more than 10 years, decided to enter this field in the face of the fact that the domestic high-end automotive electronics products are basically occupied by Japanese brands, while the low-end and small-sized brands are still competing at a low level. , open a new world of domestic brands.
In January 2004, Huaqi Information introduced the world’s first mobile DVD product using a “flat panel†design. This simple design style is not only stylish but also more portable, and at the same time, it is also more compact than “folded†products. Suitable for vehicle use, it can be easily fixed on the car without any modification.
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