“In the past, selling cars was a food stall, as long as the sale was completed.†In the past, Dongguan truck dealers made profits by selling cars. They simply found a place on the road to sell cars, and after-sales maintenance was not guaranteed. Nowadays, truck dealers have become increasingly aware of their service, and after-sales service has become an important profit growth point for truck dealers.
It is understood that in the past two years, service awareness has been greatly improved in the truck market, consumer awareness of rights protection has been enhanced, and manufacturers and distributors have also attached more importance to service brand image. Truck 4S shops are increasingly favored by consumers. In terms of total market volume, the total number of trucks in the Dongguan market in 2006 declined for the first time in recent years. Both Zhou Peng and Yanan Yan, the sales manager of Dongguan Hongtian Automobile Co., Ltd. and Hongyan Automobile Co., Ltd., said that the market is not saturated, but the policy factor has become Dongguan truck. The biggest bottleneck in market development and growth.
Service
Increasingly perfect
When the reporter interviewed a person in charge of a number of trucks in 4S stores in Dongguan, he learned that truck users are increasingly demanding after-sales service for trucks. The situation of self-repairing car dealers began to change, consumers not only want professional and timely maintenance services, but also put forward higher requirements for after-sales service environment and service quality.
Zhou Peng, deputy general manager of Dongfeng Motor Co., Ltd., said that in the past, truck users bought their own cars to the comprehensive repair shop or roadside shop maintenance, but fake and shoddy accessories flooded the market for several years, if you go to the general repair shop maintenance, maintenance quality There is no guarantee; in addition, the technical content of trucks is getting higher and higher. Many non-professional repair shops are getting more and more difficult to repair the car. More car owners choose 4S shops for maintenance.
The services of manufacturers and distributors are also constantly improving. In the past, truck shops that only sold cars were now paying attention to unified uniforms and work cards, large-scale maintenance workshops, customer lounges, and after-sale tracking services. The proportion of after-sales profits to total profits is also increasing. After-sales service of Dongfeng Heavy Truck Co., Ltd. has accounted for 70% of the total profits of the automakers in Dongfeng Yong'ao Automobile. In the light truck market, although after-sales profit cannot occupy 70% of the company's market share, "But after-sales service is an important profit growth point and plays a very important role in sales of light trucks." Foton Aoling (Quote; picture) Yan Hongyan, sales manager of Dongguan Tonghong Motors, said.
In Futian Ao Ling Dongguan, with the Honglu line, there is a saying: Let truck users enjoy the car service. A good service not only brings service benefits, but also promotes sales growth. Relying on the services of 4S stores, with the Hong Che Che line from 2003 onwards, sales have steadily increased, from more than 200 vehicles in 2003 to more than 1,000 vehicles in 2006, with an average annual sales growth of 100 to 200 vehicles.
Truck 4S shop
Hot cause
There are nearly 10 truck 4S shops in Dongguan, and domestic famous truck brands have 4S shops in Dongguan. Some 4S trucks are rated first-class in South China and even across the country, with over 10,000 square meters of exhibition space.
In response, many truck dealers also expressed their frustration. "Truck 4S stores have formed a trend. In fact, car dealers are more willing to give after-sales maintenance to major repair shops, and sales and service are better separated."
However, truck users do not think so, Ao Ling light truck advocated that the reporter told reporters that buying trucks preferred 4S shop, buy a car more secure, service is better, and my heart more pragmatic. Dongfeng Yongao Zhou Peng, deputy general manager, said, "The 4S shop built by the manufacturers is mainly for the needs of market competition. As China builds a 4S shop, the more beautiful it is, the more rare it is in the international community, but in China, you don't build it. 4S shop, consumers will think your shop is not, so build 4S shop is also a last resort."
The policy support of manufacturers also contributed to the rise of 4S stores. It is understood that most truck manufacturers will provide great support for dealers to build 4S stores.
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