The sudden change in the central air conditioning situation

With the miniaturization trend of central air-conditioning, it can occur in most places and sales increase.

Unprecedented market interest

Recently, Gree Home Central Air Conditioning National Tour Promotion and Communication Conference Station was successfully held in Beijing in 2012, marking Gree's efforts to make full use of the home central air-conditioning market. Since the second half of this year, Gree, Midea, and Haier have launched several central air conditioners for home use, and have achieved a good response in the market.

According to statistics, home central air-conditioning is growing at a rate of over 50% per year. In fact, as early as the last century, home central air-conditioning has been widely used in apartments, houses, and villas in Europe, America, Japan, and other countries. At present, the U.S. usage rate has exceeded 70% and the Japanese usage rate has exceeded 50%.

The popularity of central air-conditioning in the home has arisen from the improvement of the market environment. With the advancement of technology, the cost of home central air conditioning has been greatly reduced, and the current price difference with ordinary home air conditioners has been reduced to 30%. And luxury villa-type residential, 100 square meters to 200 square meters or more suites in the proportion of new homes growing. Home central air conditioners have features such as low power consumption, energy saving and environmental protection, and are in good agreement with current consumer concepts and market demands.

Central air-conditioning situation has changed greatly

There are two main types of central air conditioning: commercial central air conditioning and home central air conditioning. According to Aiken's air-conditioning data, last year, among the nine major brands in the domestic central air-conditioning industry, Daikin’s market share topped 15.9%; the US’s share was 13.4%; and Gree’s market share was the third highest, accounting for 11.1%.

And now, domestically produced central air conditioners have successfully won a turnaround. For a long time, the domestic central air-conditioning market has been dominated by multinational companies such as Daikin of Japan, Carrier of the United States, and York of Germany. With the continuous development of domestic brands such as Gree, Midea, and Haier, the domestic air conditioner market share of domestic brands has reached 40%.

In the first half of 2012, Gree defeated the Japanese brand Daikin, which ranks first in the domestic market, with a market share of 14.5% and became the sales champion for the first half of the year. Zhang Bo, general manager of Gree Electric Appliances Beijing Sales Co., Ltd. believes that it is the rapid development period of central air-conditioning in China. The real estate and home improvement industries have created a unique advantage for home central air-conditioning.

In the future, central air-conditioning sales will continue to rise.