Talking about the E-commerce Path of Instruments and Meters

With the development of society and the advancement of science and technology, the e-commerce model has received more and more attention, and many industries are looking for their e-commerce road, hoping to expand the scale and increase economic efficiency. So, for the instrumentation industry, what is the road to e-commerce?

It is understood that, in fact, the e-commerce road of the instrumentation industry is very early, it is earlier than the electronic consumer products, clothing start, can be said that the starting point of e-commerce is instrumentation. In the eighties and nineties of the 20th century, faced with numerous foreign procurement needs, only by breaking down regional business can we seek better development, and e-commerce is one of the most effective means.

Since the e-commerce business in the instrumentation and meter industry started earlier, why is development now so mundane?

Instrumentation and network marketing methods are single and do not receive attention. It is understood that the instrumentation industry e-commerce road has come to the present, the network marketing approach has not standardized, the formation of the system, their marketing is nothing more than the seo, website construction, membership, collect information, etc., but for significant results Social marketing and microblogging marketing are very limited and do not pay too much attention.

The excessive pursuit of profits by enterprises. As long as they are a little understanding of e-commerce, they all know that e-commerce early stage development is basically a money-saving, loss-making business, so many instrument and meter companies found that after entering e-commerce, it did not bring their own benefits. So still choose to generate more dealers, and the e-commerce model gradually stagnated.

Enterprises do not attach importance to corporate branding and image. China's instrumentation industry is almost blank for the construction enterprise brand. Take the company homepage for example, domestic instrumentation companies either do not have a home page, there is a very single, simple page on the home page, there is no professional personnel to carry out maintenance, and the company The homepage can be said to be the company's image on the Internet. Even the image is not paying attention. How does the company want to develop?

Faced with these reasons that instrumentation has stalled, Xiao Bian just wanted to say something to instrumentation companies: If you only blindly chase the immediate interests, and do not explore or innovate, even if your current business is booming, the future prospects are indeed. It is worth worrying about.