Car manufacturers: Multi-brand online flagship store

Online booking, offline test drive, and car purchase are different from the traditional 4S shop car sales. At present, many manufacturers rely on e-commerce to launch the brand's online flagship store. This "factory Internet direct sales line under the brand experience shop" model can bring benefits to ordinary consumers? The Jinghua Times reporter visited the car brand online flagship store for you.

★ The specific discount time is subject to the online store rules.

Dongfeng Peugeot

Participating models: 207, 307, 308, 408, 508 and 3008

Promotional Offers: Consumers log into the Dongfeng Peugeot official website and find Dongfeng Peugeot's flagship store. In the flagship store of Dongfeng Peugeot, it can provide services such as car reservations, scheduled test rides, accessory decoration sales, and financial leasing programs. Among them, at the time of car booking, the shop offers similar activities of paying 5,000 yuan to 1,000 yuan. The activity has ended. In addition, the online shop will launch special models from time to time to provide online car kits and other content.

Market comparison: Although the car is booked online, consumers still need offline transactions. The transaction price is negotiated by consumers and dealers. Dongfeng Peugeot dealers said that they will generally sell cars at preferential prices in the market and will not increase prices. Taking 508 as an example, the online shop can offer a special car with a discount of 30,000 yuan. Consumers can only place an order for 5,000 yuan, but pay attention to these activities for a limited time.

In addition, car rentals are generally available online to get more discounts such as car packs. Since online shops are open by manufacturers, consumers can get some discounts outside of 4S stores.

Matters needing attention: Some activities launched by the online store are time-sensitive, such as spikes in the short term and long-term purchases in three days. If consumers choose to book online, they are required to pay attention to the website.

BYD

Participation models: BYD models promotional discounts: Currently BYD flagship store provides car and special vehicles, buy, spike and other activities, there is no boutique decoration or financing leasing programs. Activities that can be enjoyed now include the purchase of an F code from RMB 29 to RMB 99 for a car purchase deduction of RMB 500 in cash, and a complimentary discount card for maintenance. This activity will continue until the end of November, but only for North China, Guangdong, and Dili members. participate.

Market Contrast: Online shop will launch group purchase or spike activities from time to time. If S6 launches a half-price concession on August 9th, the online shop will have the advantage of launching a special package or various subsidies. The disadvantage is that the activity time is short. Make it easy for consumers to grasp and obtain relevant information in a timely manner.

Matters needing attention: At present, BYD's online store has limited sales area, not all stores in the country to participate in activities, specific reference BYD flagship store. Events are punctual, please refer to the specific deadline of the shop.

SAIC Passenger Car

Participating models: Roewe 350, Roewe 550 Roewe W5, MG3 and MG6

Promotional offers: In the period of launching special events, Roewe and MG series models can enjoy great benefits, such as the 2013 Roewe 350 Schindler AT version models, manufacturers guide price 98,700 yuan, the flagship store can offer 20,200 yuan, At the same time can also obtain the original factory film, foot pads, photocatalyst purification services or scraping paint scratches and other services.

Market comparison: SAIC Motor Passenger Vehicle flagship store model discount rate and physical store discount margin is not much difference, but the flagship store car can get a value of 7,000 yuan in the gift package and additional subsidies.

Matters needing attention: Generally buy a car online, if the store has a car, you can get a car within 7 days. There is no car in the store, and the car will be lifted in about 30 days. The manufacturers and dealers arrange the transfer and hope that the customer communicates with the dealer in advance.

Dongfeng Citroen

Participating models: Promotional discounts for all types of models: At present, Dongxue’s flagship store offers various kinds of discounted activities such as booking a car, making a test drive, and booking a car. It cannot sell boutique decoration or provide financial solutions. During special events, each model of Dongxue has its own car purchase program and offers various versions of special cars.

Market Comparison: Take C4L as an example. Since it is a discount for new car dealers, it has remained at around 5,000 yuan. In special events at the flagship store, a 6,000 RMB gift package can be purchased through the flagship store and a value-added gift package of entertainment navigation systems and other items can be obtained.

Matters needing attention: Dong Xue flagship store has obvious timeliness, in order to obtain preferential activities must always pay attention to store dynamics.

Jianghuai Automobile

Participating models: Yue Yue series, He Yue series of promotional offers: In addition to special vehicles, car booking, spike and other promotions, JAC Yue Yue flagship store also sells quality car decoration. Now buy a boutique, you can get 20% discount, such as JAC with Wyatt and Yuet available lossless conversion integrated folding key original 88 yuan, 70.4 yuan price, but also shipping.

Market Comparison: JAC Yue Yue's flagship store, when participating in special promotional activities, special incentives are particularly large. Take 13 examples of Jianghuai Yueyue CROSS as an example, pay 499 yuan deposit for a discount of 4,500 yuan, and receive a 6,000 yuan subsidy.

Note: The deposit will not be returned for more than 24 hours.