After several years of hard work, the momentum of the new energy market can be described as a double growth. As the saying goes, the best time to plant a tree is ten years ago, followed by the present. Whether it is an early spying on the opportunity or just smelling the development of the car companies want to share a piece of this huge market. Let’s take a look at the strategic planning of the world’s major auto companies in the new energy direction for the next few years...
Audi
Audi's board of directors announced the latest plan of the "Audi.Vorsprung.2025." strategy, which will achieve annual sales of about 800,000 pure electric vehicles and plug-in hybrid vehicles in 2025. At the same time, in order to achieve the brand electrification strategic goal in the next decade, the Audi brand will provide at least one electric version for each model series, most of which will be pure electric models. By 2025, Audi will invest 40 billion euros in strategic areas such as electrification, autonomous driving and digitization. According to the current Audi Roadmap E brand electrification strategy, Audi will realize the electrification of all models in 2025, and will launch more than 20 pure electric models.
Among them, the production version of the Audi e-tron will be the first model to be launched, and the Audi e-tron Sportback is scheduled to be launched in 2019, becoming the second pure electric vehicle of Audi. In 2020, Audi will launch the Audi e-tron GT and a high-end compact electric vehicle to gradually improve the lineup of the Audi brand pure electric vehicle. In order to meet the supply demand of the electric vehicle market, Audi will invest heavily in the production bases of Ingolstadt and Neckarsulm.
On June 29 this year, Chen Hong, chairman of SAIC Group, confirmed at SAIC Group's 2017 Annual General Meeting that the German Volkswagen Group had already converted 1% of its shares in SAIC-Volkswagen to Audi. In accordance with China's laws and industrial policies, SAIC Volkswagen has the qualification to produce and sell Audi products. In recent years, the rapid growth of BMW and Mercedes-Benz has shaken Audi's position in the high-end market, and BMW and Mercedes-Benz are constantly exploring new business to accelerate the layout. In contrast, Audi is expanding its market share based on price cuts. At the same time, SAIC has been transforming its new business in recent years. It is believed that the addition of the new joint venture will help Audi to help the new energy transformation.
Mercedes
Kang Linsong, a member of the board of directors of Daimler AG, said: "It is expected that from 2019 to 2020, we will launch the Mercedes-Benz new energy vehicle family, and its localization in the Chinese market is also in full swing. The new energy vehicle strategy is that we are very The core area of ​​concern is our commitment to the future world: within 5 to 7 years, we will invest 10 billion euros in this field. Zero emissions is our vision for the future. In the process of layout of existing products, we In terms of the overall carbon emission standards, we also consider the speed at which we will introduce electric vehicles. For the future, we hope that by 2025, Mercedes-Benz will have 15% to 25% pure electric vehicles, they will be completely new. Energy. If we calculate the total sales volume of more than 2 million last year, it will be hundreds of thousands of vehicles. Of course, we hope to sell more cars in 2025 and bring more new energy vehicles to market. Although we have not fully demonstrated the future lineup of Mercedes-Benz new energy models, each of them will still be the uncompromising Mercedes-Benz.
It is reported that the production version of Mercedes-Benz's first pure electric vehicle Generation EQ concept car Mercedes-Benz EQC has been tested at the Nurburgring circuit. It is expected that the Paris Motor Show will be unveiled in October.
BMW
BMW will launch 25 new models by 2025, 12 of which will adopt pure electric mode. At the same time, BMW i4, iX3 (X3 electric version) and iNext are officially confirmed. These pure electric models will be launched in the market. . BMW said that iX3 plans to be released in 2020. At the same time, BMW also mentioned the i VISION NEXT 100 and i4 models. The official said that the i VISION NEXT 100 will be released as the brand's flagship electric car in the future. It will be a convertible version of the pure electric sports car with at least the cruising range. More than 700 kilometers. The BMW i Vision Dynamics concept car, which was unveiled at the 2017 Frankfurt Motor Show, will be the prototype of the BMW i4. The production model will be developed based on the BMW CLAR architecture, which is positioned between the i3 and the i8. According to the news, the two models will be produced at the BMW factory in Germany and are close to trial production.
BMW introduced the BMW i3 pure electric vehicle as early as 2013. It is an early-to-electric vehicle manufacturer, but it is currently facing increasingly fierce competition from rivals such as Mercedes-Benz. Klaus Froehlich, head of BMW R&D, said in Munich, Germany: "We will definitely take measures to promote double-digit growth in sales of our new energy vehicles. This is to maintain the competition. leading position."
Recently, BMW said that due to the strong demand for the i3 and 2 series plug-in hybrid main vehicles in Western Europe and the United States, this year has achieved the goal of selling 100,000 electric vehicles worldwide. This is more than 60% higher than the 62,255 electric cars sold by BMW last year.
On July 10 this year, BMW and Great Wall officially signed a joint venture agreement to establish a new joint venture in China called Beam Automobile Co., Ltd. According to the contract announcement issued by Great Wall, the newly registered capital of the company is 1.7 billion yuan, each of which holds 50% of the shares, with a total investment of 5.1 billion yuan. It is settled in Zhangjiagang City, Jiangsu Province, and the standard production capacity is expected to be 160,000. This is also the first pure electric vehicle joint venture project of the BMW Group in the world. In addition to producing MINI electric vehicles, the new company will also produce electric vehicle products for the Great Wall.
public
In 2020, Volkswagen plans to sell 400,000 new energy vehicles in the Chinese market and achieve sales targets of 1.5 million new energy vehicles in 2025. To this end, Volkswagen will deploy a full line of products covering all automotive segments in the future. In the future, new energy vehicles will be launched in various markets such as small cars, hatchbacks, SUVs and CUVs.
In June 2016, Volkswagen released the “Joining Together – 2025 Strategy†and hopes to become a global leader in electric vehicles in 2025. The Volkswagen Group expects that by 2025, about one-quarter of the Group's new cars will be pure electric vehicles. According to market developments, the Group's annual sales of pure electric vehicles may reach 3 million. Volkswagen Group said its next phase strategy "Roadmap E" will drive the Volkswagen Group's product planning and accelerate the electrification of the Group's lineup. It is reported that by 2025, the group's brands will launch more than 80 new electric models, including 50 pure electric models and 30 plug-in hybrid models. By 2030, more electric models will be available, and more than 300 models of the Group's global market will launch at least one electric version. At the same time as the launch of "Roadmap E", the Volkswagen Group also plans to increase capital investment in the field of electric vehicles. It is understood that in promoting the industrialization of electric vehicles, the Group's direct investment will exceed 20 billion euros by 2030. These include investing in new models produced on two new electric vehicle platforms; upgrading the plant and strengthening staff training, building a charging infrastructure, expanding sales and trade, and strengthening the Group's strength in battery technology and production.
In June of this year, Volkswagen and Jianghuai officially signed a joint venture agreement in Berlin, Germany. The agreement will jointly establish a 50% joint venture to develop, produce and sell new energy vehicles and provide relevant mobile travel services. The total investment of the Jianghuai Public Joint Venture is 6 billion yuan. After the establishment of the joint venture company, it will immediately begin preparations for the construction of a new new energy vehicle plant.
General purpose
Ms. Mary Bola announced GM's new energy strategy for 2016 to 2020, which will launch at least 10 new energy vehicles in China. These include the Cadillac CT6 plug-in hybrid, the Buick Velite 5 extended-range hybrid and the Baojun E100 pure electric vehicle. By 2025, nearly all models of the Buick, Chevrolet and Cadillac brands will be electrified in China. At present, GM's new energy vehicles in the Chinese market include: Baojun E100 pure electric vehicle from SAIC-GM-Wuling, Cadillac CT6 plug-in hybrid vehicle from SAIC-GM, and Buick Velite 5 extended-range hybrid vehicle. Mary said that in the Chinese market, GM will continue to strengthen the layout of new energy vehicles in the future. In addition, in order to meet the battery requirements of new energy vehicles, SAIC's general-purpose battery assembly plant has started trial operation and will be officially put into operation at the end of this year.
Electrification plays a vital role in GM's global strategy. Ms. Bola said: "GM has a long-term leadership in the field of electrification, and our engineering team is committed to continuously introducing existing technologies." At the end of last year, Chevrolet Bolt pure electric vehicles were listed on the US market with a cruising range of 383km. In the future, GM will build a variety of electric vehicles and self-driving cars based on this platform.
In early 2017, GM and Honda each invested US$42.5 million to establish a joint venture in the US to achieve mass production of fuel cell power systems. This is the industry's first fuel cell system manufacturing company to provide technology for the future fuel cell vehicles of the two companies. And product reserves.
Ford
Ford Motor's German business owner Gunnar Herrmann said in an interview: "Ford is expected to produce pure electric vehicles in Germany in 2023, when the carnival models may be discontinued." Ford plans to invest 50% in new energy vehicles by 2022. In the next five years, at least 13 new energy vehicles will be launched globally, and the first pure electric vehicle is planned to be launched in Europe in 2020. In Ford's China 2025 program, it is mentioned that by 2025, eight pure electric vehicles will be launched, including SUVs.
Ford Motor Company is the first to introduce two new energy vehicles - the Ford C-MAX Energi plug-in hybrid and the Ford Mondeo hybrid. He Chaobing said: "When the market was launched on March 27, there were already more than 200 orders in Shenzhen. At present, this sales trend is very good. This is considered to be the first battle of Ford's new energy strategy in China.
On November 8, 2017, under the pressure of the double points policy, Ford Motor Company and Zotye announced that they had reached a joint venture agreement to form a new joint venture company, Zhongtai Ford Motor Co., Ltd., which holds 50% of the shares in the joint venture. The new joint venture will create a series of economical pure electric passenger car products that use the joint venture's own brand.
Toyota
Toyota will launch more than 10 electric vehicles (EVs) in the global market in the early 2020s, starting in the Chinese market. By 2030, the annual sales of zero-emission electric vehicles and fuel cell vehicles will reach about 1 million units. Toyota said that in order to achieve This goal requires an investment of more than $13 billion to develop and manufacture batteries. “As a mass-market automaker, we need to expand the supply of electric vehicles,†Shigeki Terashi, executive vice president, said at a briefing in Tokyo on Monday. He added that Toyota will first launch pure battery models in China, followed by Japan, India, the United States and Europe. Toyota expects electric vehicles to account for about half of its global sales by 2030, when the company plans to sell 4.5 million hybrid electric and plug-in hybrid vehicles a year. Toyota also said it is working with Panasonic to develop the next generation of automotive power batteries, while also working with Suzuki and Mazda to develop electric vehicles.
At the end of 2016, Toyota established the “EV Business Planning Department†of the electric vehicle business unit, which was directly led by President Akio Toyoda. As the originator of electric vehicles, Toyota has a very deep technical accumulation in the field of electric vehicles. Since the listing of the Prius in 1997, the cumulative sales of electric vehicles have reached 11.47 million. In 2017, sales of electric vehicles reached a record high of 1.52 million units (up 8% year-on-year). This indicates that Toyota not only promotes the popularity of electric vehicles in the "2030 electric vehicle sales in 2015," but also reached the Toyota "Environmental Challenge 2050 Strategy" three years ahead of schedule. "The annual sales of 1.5 million vehicles by 2020".
Nissan
At the end of March this year, Nissan released the latest "MOVE" strategic plan, which shows that Nissan will use pure electric vehicles and autonomous driving as the core content by 2022, and will launch 8 pure based on the current Nissan Leaf. Electric car. It is reported that Nissan expects that electric vehicles will account for 40% of the company's total sales by 2025, with China being the largest sales market. Nissan will launch a new electric car based on Nissan Leaf's technology this year, and will also build a small SUV electric car with the current Chinese joint venture Dongfeng Motor. In addition, Nissan will launch an electric crossover model for the global market in the future. The model will be developed based on the Nissan IMx concept car. Nissan also said that the Infiniti brand will also accelerate the process of electrification, and will launch a number of models of pure electric or e-POWER technology. It is planned that by 2025, electric vehicles will account for about 50% of Infiniti's global sales.
Nissan plans to increase its annual sales of electric vehicles to 1 million units, including pure electric vehicles and vehicles equipped with Nissan's e-POWER motor powertrain. Nissan said that it will work together with multiple brands to actively invest in electric vehicle products in the Chinese market. "In the next five years, Nissan will launch 20 electric models in the Chinese market, covering Nissan, Qichen, Infiniti and Dongfeng brands. Nissan will become the leading electric vehicle brand in the Chinese market," Jose Munoz ( Jose Munoz) added.
Nissan’s report for the previous fiscal year showed that sales of its new energy vehicle Leaf model increased by 15% globally, reaching 54,451 units. Today, one-third of Note MPV's Japanese consumers have chosen the e-POWER hybrid system, which uses a gasoline engine only to charge the battery and not to drive the wheel directly.
At the end of August 2017, Dongfeng Motor Group Co., Ltd. and the Renault-Nissan Alliance announced that they would establish a new joint venture to jointly develop electric vehicles and sell them globally.
Honda
According to the plan, Honda will launch more than 20 electric models by 2025. Honda will promote electricization, expand new businesses, accelerate open innovation, and provide more convenient and comfortable mobile value. In order to cooperate with this strategic plan, Honda's third production plant in China is also under construction. According to Honda's top management, the production of electric vehicles is also considered in the third plant to be put into production. This is also a very important reason for establishing a third factory. By 2030, Honda's electric series will account for two-thirds of its global car sales, about 65%. Yasuhiro Takahiro expects that 10% to 15% of the 65% of the electrified products will be sold in pure electric models, and the remaining 50% to 55% will be contributed by hybrid and plug-in hybrids.
At the Beijing Auto Show in 2018, Guangqi Honda released the concept EV concept car and the ten-generation Accord hybrid version. Dongfeng Honda also launched the concept car of the mid-to-high-end flagship sedan "INSPIRE", indicating that Honda will exert its strength in the field of new energy vehicles in China.
The development of new energy vehicles has become a trend of the times. It is not only the focus of international mainstream car companies. In China, according to relevant statistics, China currently has a total of 487 electric vehicle manufacturers ( see the new energy vehicle market for new energy strategy plans for domestic independent car companies). "What is the latest response to the "pre-wolf and tiger" automakers? ). The question is, can the market bear the weight of such a large-scale investment? Especially with the influx of capital, the risk of overcapacity in the new energy automobile industry has gradually accumulated. In response to this, there is a voice that the planned production capacity does not equal the actual production capacity, and whether it can be landed is a problem. In addition, it is not excluded that many companies take out numbers just to attract capital. However, even so, it is necessary to prevent the overcapacity problem that may occur afterwards. In addition, the current global new energy vehicle technology is rapidly changing, it is difficult to predict what the true dominant technology route will be in the future, and blindly developing new projects will bear great risks. Therefore, the current planning prospects of car companies are good, and their ambitions are there. However, whether they can achieve or win in the competition in the future depends more on the accurate grasp of technology and market...
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