In 2008, the growth rate of the light truck market declined, showing a trend of “high before and after low†on a monthly basis. The annual production and sales volume was 1,074,541 units and 1,079,159 units respectively, which was a year-on-year increase of 4.2% and 6.1%, respectively, which was lower than that in 2007. As can be seen from Table 1, China's light trucks have produced and sold more than one million vehicles for two consecutive years. The segmented vehicle segment accounted for 11.5% of the automotive market, a slight decrease from 2007, but still the largest share of the commercial vehicle market. Model. Affected by the international financial crisis in the second half of the year, the declining trend is very obvious. Starting from August 2008, the production and sales volume of light trucks has been declining month by month. From the tonnage point of view, 1.8t light tonnage trucks have the fastest growth
From July 1, 2008, the sales and registration of the “National II Standard†vehicle has been completely stopped, and all newly established light vehicles must meet the requirements of the National III emission standard. Light diesel vehicles (with a total weight of less than 3.5 tons) can delay the implementation of the national III emission standard for one year, which makes the new 1.8 tons of products appear wide
Wide-body light trucks have the advantages of large load capacity and are more adaptable to market demands. With the gradual improvement of people’s living standards, the user groups of medium-to-high-end light trucks continue to expand, and their affordability for wide-body light trucks is increasing. In order to meet the needs of the market, light truck companies have expanded their specifications and dimensions in the design of wide-body light trucks. More importantly, the engines for the assembly of wide-body light trucks and key assemblies have changed significantly; many light truck companies have In addition to meeting the market demand, the production of wide-body light trucks is also a consideration for increasing profits, because the profits of traditional light trucks are already very low, and some light trucks have little profit. The price of wide-body light trucks is close to 100,000 yuan. The normal profit of the enterprise. At present, Futian's wide body Omar, Jiangling wide body Kai Rui and other products belong to the wide body category.
Various companies have gradually increased their efforts to launch high-end light trucks.
The maximum capacity of traditional light trucks is 4 tons, the maximum speed is only 8090km/h, the engine power is only 7080kW and the narrow internal space, it can no longer meet the requirements of highway heavy-duty driving and can not meet the market's multi-level demand. Therefore, with the gradual shrinkage of the medium-sized truck market, these large and light trucks may gradually take up the trend of the medium-truck market. The maximum design speed and engine power have increased significantly. Some large light truck products have also begun to gradually occupy the market that belongs to medium-sized trucks. Wide-body, large-tonnage heavy-duty high-speed high-end light trucks will become mainstream products in the future market. These are the needs of the modernization of the market and road transportation, and they are particularly manifested in high-end light trucks, which tend to have a wide cab, long body, high power, high speed, and reinforced chassis. In addition to the characteristics of large load and strong power, the high-end light trucks on the market are not only beautiful in appearance, but also quickly adjust to the configuration of cars on the interior design. The application of user-friendly design and comfort configuration allows the price performance of mid- to high-end light trucks to increase continuously.
The four high-end light trucks of the first camp of light trucks such as Jianghuai Shuai Ling II, Futian Oumac, Dongfeng Star and Jiangling Kaiyun took up a large share of the high-end segment market.
Technical competition becomes the main competition method in the market
With the maturation of the market, improvement of user operation requirements, and the introduction of a series of policies and regulations on emissions and fuel consumption, the survival space of low-quality and low-price light truck products will shrink dramatically, and the light-truck products with a large number of bases will need to be strong in quality. change. From the standpoint of product competitiveness, economy, reliability, and cost-effectiveness have become the core competitiveness of China's light trucks. At present, the mainstream manufacturers of light trucks have started to expand in the market for technological competition, and the technology reserves have been gradually released. The products have been upgraded and transformed, and the market has been occupied by technology.
The competition between light truck products is also increasingly evident in technology, cost-effectiveness, and the characteristics of the user's needs are also closer to the market. Some mid- to high-end light trucks have adopted turbocharged and intercooled diesel engine series in their powertrains. The combustion performance has been optimized and improved, and the engine performance and fuel economy have been greatly improved. The matching with the vehicle has been improved, and the power output has been relatively strong. Acceleration is good. At present, most of the light trucks in the market use supercharged and intercooled diesel engines, which greatly increase the power output, vehicle acceleration and economic efficiency. At the same time, the optimized design of the chassis makes it more durable and its “high speed and heavy loadâ€. The performance is upgraded again.
Analysis of market competition
Judging from the competitive pattern, the production and sales volume of most enterprises is slightly increasing or slightly declining. The top five companies in production and sales in 2008 are still: Beiqi Futian, Anhui Jianghuai, Dongfeng Motor Company, Shandong Kaima and Jiangling Holdings; Futian ranked first in the production and sales volume of light trucks, reaching more than 300,000 vehicles, accounting for nearly one-third of the market share. In 2008, the production volume declined slightly, and the sales volume increased slightly. In the first quarter of 2009, production and sales decreased slightly; Jianghuai Automobile, In 2008, it still occupied the second position in terms of production and sales volume, with a year-on-year decline and a decline in market share. Production and sales in the first quarter of 2009 increased by 10.7% and 5.1% respectively year-on-year; Dongfeng Motor Company's situation in 2008 was better than that of the above two companies. The year-on-year increase of 21.6% and 16.3% respectively in the first quarter of 2009. The production and sales in the first quarter of 2009 increased by 18.4% and 17.7% year-on-year, respectively. The market share increased, and the gap with the Jianghuai Automobile is gradually narrowing; Shandong Kaima and Jiangling Holdings, ranked fourth in production and sales in 2008 In the fifth place, there was a slight increase. The gap between production and sales volume of the two companies was not significant. In the first quarter of 2009, Shandong Kaima grew faster, and Jiangling Holdings was lower than the average increase in light trucks. Great Wall Motor mainly sells pickup trucks, and its production and sales in 2008 were at the same level as in 2007, and declined in the first quarter of 2009; FAW Group's 2008 production and sales volume all experienced negative growth of more than 10%, and the situation improved in 2009, with a year-on-year growth of 24.1%. And 7.7%; Some relatively low-yield companies, such as Tang Jun Eo Ling, Jinbei Automobile, and Beiqi Manufacturing, all experienced growth of about 20% in 2008.
Beiqi Futian
For the past several years, Foton Motor has maintained the number one production and sales volume of light trucks. In 2008, production and sales volumes were 320,145 and 329,365 respectively, down 3.5% and 3.1% year-on-year, respectively, accounting for 31.4% of the market share of light trucks, a slight drop from the same period last year. However, it maintained the advantage of being ranked second in the JAC threefold; in February 2008, it launched the State III Ruiwo, the Age King Kong, and the State III Ou Maka. At the end of 2008, it also launched Futian Ruiao. From the perspective of market performance, Omar Card's high-end light trucks are more popular with the market. In the first quarter of 2009, there was a negative growth in both production and sales, and the market share decreased slightly.
Anhui Jianghuai
In 2008, the production and sales volume of JAC light trucks were 103,949 and 102,316 respectively, down 2.9% and 3.8% respectively over the same period of last year. The main products were Good Luck, Handsome Bell, Weiling Bell, Jun Ling Bell and Kang Ling, among which Good Luck was newly listed. Product, March 2008, State III high-end light truck Shuai Ling II improved listing, and its rival is Jiangling high-end light truck Kaiyun. The situation improved in the first quarter of 2009, with production and sales increasing by 10.7% and 5.1% respectively year-on-year.
Dongfeng Motor Corporation
In 2008, Dongfeng Motor Co. still maintained double-digit growth and maintained the forefront in three consecutive years of growth. The production and sales of all-young trucks were 91,736 and 88,916, respectively, which were 21.6% and 16.3% higher year-on-year respectively. In 2008, the original models were carried out. Upgraded and launched various products such as Jinba, Kangba, Xiaoka, Xiaobawang and Dolika; from July 2008, the Dongfeng light vehicle lines, including the Dongfeng bully (including small cards), Dongfeng Dolika, Dongfeng Jinba, Dongfeng Kangba, and Dongfeng Star equipped five engines, transmissions, front axles, rear axles, and frame assemblies, which have been extended to two years after the warranty period is less than two years (including warranty coverage). All parts and components are removed; the warranty period for all parts of the vehicle that are included in the quality warranty is extended to less than one year to one year. In the first quarter of 2009, Dongfeng Motor Company continued its growth trend in 2008, which was an increase of 18.4% and 17.7% year-on-year respectively.
Shandong Kaima
In 2008, the number of production and sales was 64,439 and 61,729, respectively, which was an increase of 1.2% and 3.4% year-on-year, respectively. The growth rate fell sharply from that in 2007. Production and sales volume ranked fourth in the light truck market, and its market share decreased slightly. In the first quarter of 2009, there was a substantial increase in sales, with production and sales increasing by 22.7% and 18.0% year-on-year.
Jiangling Holdings
In 2008, the production and sales volume of Jiangling Holdings was 62,383 units and 61,729 units respectively, which was a year-on-year increase of 5.0% and 3.9% respectively. In 2008, Jiangling Holdings was a relatively active enterprise in the market. First, in July 2008, after the price increase of various enterprises' State III products, Jiangling Motors set off a wave of price cuts, making the entire high-end light truck market launch price wars. Various enterprises in the South China market have to follow the formulation of price reduction policies to meet the challenges. In addition, Jiangling Motors launched Kai Rui, a wide-body light truck, and also announced that it has entered the large tonnage light trucks from small-tonnage light trucks, becoming another force that cannot be ignored on large-tonnage light trucks. Jiangling will comprehensively cover the high, middle and low-end markets. The price reduction is to further expand its market share while making way for its high-end new product, Kairui. In the first quarter of 2009, the growth of production and sales was low and the growth rate of light trucks was flat.
In 2008, the output of young trucks exceeded 10,000: Great Wall Motor, FAW Group, Nanjing Automobile Group, Shandong Tang Junou Lingling, Jinbei Automobile, Beiqi Manufacturing, Sichuan Nanjun, Chongqing Lifan, Dongan Panther, Qingling Automobile Changan Automobile, Gio Nanyan and Dandong Huanghai. Since light trucks occupy technology and capital relatively easily compared with other models, there are relatively many companies that produce light trucks. In addition to the high degree of concentration in the first few markets, the remaining 30 or so manufacturers are relatively fragmented. Among the companies that produced more than 10,000 vehicles, Great Wall Motor increased slightly, while FAW Group and Nanjing Automobile Group saw a decline. Other companies have gained growth to varying degrees.
2009 young truck market outlook
1. Development of product structure to functional diversification
In 2009, the incremental structure of light trucks will change significantly, and light trucks will develop in the direction of new materials, light weight, digitalization, intelligence, comfort and humanization. The main manifestations are low noise, safety, reliability, and easy maintenance. Among them, the use of energy-saving, low-emissions, and new energy will become the trend for the development of light trucks. At the same time, the light truck market is facing a new round of consumption upgrades, and the trend of homogenization of light trucks to differentiate competition is even more pronounced. Under such circumstances, the scope of use of light trucks will be further expanded and will gradually develop in the direction of diversification of functions.
2. "Large-ton small-scale" model will become history
Under the road maintenance fee policy, overloading of trucks is extremely common. Vehicles that do not have “large-tonnage-small-scale†vehicles are difficult to have a market, even if they were under high pressure in 2005 when the state severely controlled overload and overruns, they could not be completely banned. From January 1, 2009, the fuel tax was formally implemented. After the tax was changed, the cost was linked to the amount of use. In addition to increasing the risk of overloading, it seems that there are no other special advantages. Institutional innovation guided by market rules led to the collapse of the market demand for “large-tonnage small-scaleâ€. In addition, the Ministry of Industry and Information Technology of China released on November 10, 2008 “Regulations on the Regulation and Clearance of the “Bulletin Van†of the “Announcement†to clean up the announcement of “large ton and small scale†vans. These two events announced that the unspoken rules of the “large-tonnage small-scale†light truck industry will be eliminated, which may bring about a huge change in the demand pattern of light trucks.
3. Benefit from the "Car to the Countryside" Program
In recent years, light truck enterprises have paid more attention to the rural market and are a favorable factor for the development of low-end light trucks in the rural transportation market. From December 31, 2009 to December 31, 2009, the state implemented the "cars to the countryside" program, which provides a 10% financial subsidy for the purchase of light trucks by farmers, up to a maximum of 5,000 yuan; the subsidy is exchanged rather than purchased directly. To a certain extent, the stimulating effect of light trucks is slightly weaker than that of minivans. As the rural economy continues to heat up, the income of farmers has increased year by year, the demand for light goods vehicles has continued to increase, and with state subsidies, car buyers who are already waiting to see can use this institution to purchase cars.
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