Chinese cars misread Japanese earthquake

World Motors is experiencing a shock wave from the great earthquake in Japan. This harsh scene was also called the post-crisis era by the auto world. From a market perspective, vehicle manufacturers in North America, Western Europe, South America, and Eastern Europe are responding to varying degrees. However, the attitude of the Chinese market alone is unusually embarrassing. However, Chinese cars cannot change the reality that has been hit.

Among them, it is worth paying attention to the attitude of Chinese vehicle manufacturers. After the Great East Japan Earthquake, they used cover-up methods to eliminate the impact of the incident, did not recognize the impact of the earthquake on their production in China, or artificially weakened the impact of this natural disaster. Compared with multinational car manufacturers, China's vehicle manufacturers are quite dishonest. Although the pursuit of good faith is one of the goals of the Chinese car, but in fact, the Chinese automobile habitually chose the opposite. It is not difficult to verify this, just search for the words of the general managers of the Chinese car companies after the Great East Japan Earthquake. If you zoom in on the background of this matter, then the Chinese car is actually lying to the world. This will become part of the Chinese automobile image.

In the Chinese car market, the lie is an important part of its existence. Compared with the situation presented by the entire market, the fairness and commitment that Chinese automakers emphasize need to be discounted. This is also the unspoken rules that Chinese cars habitually exist in, and the Chinese automobile manufacturers that have long been impregnated with them have used their logic.

Then, the Chinese auto market next needs to secretly digest the impact of the Great Japan Earthquake. Vehicle manufacturers that import parts such as engines and transmissions from Japan have had to quietly reduce production shifts. Raise the sales price of some models at the sales terminal. When these facts were revealed by the media, vehicle manufacturers began mass denial or public relations.

What secret does this cover?

A catastrophic event that was originally normal, actually has such a distorted interpretation in the Chinese automobile market. Although such operations are commonplace in China, for the automotive market, vehicle manufacturers are not willing to face such facts.

Through the analysis of some vehicle manufacturers, it is found that these vehicle manufacturers are actually trying to cover up lies. For example, when promoting the national production rate of the entire company, the executives of these vehicle manufacturers will deliberately emphasize the localization rate of the powertrain component to demonstrate the achievements of these enterprise leaders in R&D of the entire enterprise. But the fact is that these companies have no strength in terms of powertrains. The largest number of Chinese cars produced in this area is the engine's cylinder head.

Not only that, during the rapid development of Chinese autos, most vehicle manufacturers have increased their production capacity and started to build new factories. In terms of product introduction, the Chinese side of the joint venture car company is increasingly in a passive position, and to fill the production of new factories, some Chinese domestic vehicle manufacturers have abandoned the basic rules that should be followed when negotiating with multinational car manufacturers. . Makes multinational automakers more stringent control of the entire product supply chain. Japan and South Korea's vehicle manufacturers are particularly evident in this regard. From a statistical point of view, among the Japanese OEMs and South Korean OEMs, the fastest-increasing sales of companies have the greatest concessions in this area.

The Great Earthquake in Japan shook the secrets covered by Chinese cars. This is the secretiveness of the Chinese executives of joint-venture car companies. When facts arise, they have to cover up their lies with lies.

On the contrary, after the major earthquake in Japan, all Japanese vehicle manufacturers announced the damage of the company in a timely manner, and at the same time made detailed arrangements for replying production. This is the most basic thing that Chinese cars can hardly do.

As the world’s largest consumer car market, when Chinese cars are on the world stage, they should have the same ethical conduct as this type of identity, but Chinese cars do the opposite. In the words of an executive from a Japanese car manufacturer: "For such a partner, I have nothing to say."

These characteristics of Chinese cars are difficult to change unless there is a clear policy-oriented change in the market. So far, there are no signs of such policies.

The impact of the Great Earthquake in Japan on the world automobile continues. According to the information released by Japan's vehicle manufacturers, by the end of 2011, Japanese automakers can basically return to normal operations. In other words, Chinese autos can only get rid of accidental attacks at least until the Japanese automakers recover.

In 2011, the growth rate of the Chinese auto market slowed down. However, China's vehicle manufacturers have been accelerating on the basis of 2010. Some vehicle manufacturers are bound to fail to complete sales targets set at the beginning of the year. Now they can find a reasonable remark. The direct impact of the Great Earthquake in Japan will be the reason why these vehicle manufacturers cannot achieve sales targets.

From the perspective of Chinese automakers purchasing core components such as engines and transmissions from Japan, the impact of the Great Japan Earthquake on China's auto market output will be around 1.5 million. This involves almost all Japanese vehicle manufacturers, as well as some Chinese domestic vehicle manufacturers. With the addition of imported cars, this figure will also increase.

The fact is difficult to stop. The Chinese auto market will experience necessary changes.