With the rising automobile consumption capacity in Sichuan, the auto business districts are gradually maturing. Looking at all areas of Greater Chengdu, there is an airport road business district in the south, a 4S shop in the west of the Yangxi line, and a 4S cluster in the east of the Longtan Industrial Park. In the north, there is not yet a shaped 4S park as a consumer. Provide convenient one-stop shopping service.
The gradual increase of car consumption capacity in the north of Chengdu has become a new blue ocean for various car companies and car dealers. One side is the unformed car dealership in the north, and the other is the maturity of consumer demand. Beichen integrated car service platform has emerged as the times require. The total scale of the platform for the first and second phases is about 600 mu. The first phase of the project will be basically completed in September 2011, and the second phase will also be completed by the end of 2012. The overall positioning is to build a comprehensive auto service platform integrating passenger cars, commercial vehicles and auto parts supply in the north of Greater Chengdu to provide convenient and affordable car service experience for consumers.
Filling the blank of the auto business district in the north of Chengdu, Beichen became the dawn of the passenger car dealership layout in the north
All along, there is a lack of a shaped 4S cluster north of Chengdu, which is inconsistent with the ever-increasing car consumption demand in the north. This has led consumers to find it difficult to obtain convenient and effective car purchases and after-sales services, and all businesses are stunned by huge market potentials.
Many car manufacturers and car dealers have long had the intention of laying out Chengdu to the north, but unfortunately they could not find suitable land. As we all know, 4S stores have high requirements on scale, and the lack of land directly affects the presence of 4S stores. For consumers, it will be difficult to enjoy convenient auto services in a short period of time. The appearance of Beichen will surely become the dawn of many car dealers moving northwards. The scale of the one-and-a-half mu will provide car dealers with a stable foundation for constructing 4S stores, and a transportation network extending in all directions. At the same time, it will also attract enough popularity to safeguard the interests of businesses. Beichen will be the best platform for car dealers to enter the north.
Many car dealers wishing to enter Beichen said that they are very optimistic about the automotive industry. The overall quality of the industry is high, and the domestic ownership of 45 vehicles/thousand people represents the enormous potential of this industry. In the future, it will surely be stable and sustainable. development of. It is only currently that the east, south and west automobile trading areas of DaCheng have formed and the competition is fierce. The north is relatively blank, which is an important focal point for entering the auto industry. Before the 4S shop was repaired all over the place, but has been suffering from no suitable, Beichen gave the foundation to enter the automotive industry. And the soaring consumerism in the North is a fact. In the future, it will be the most rapidly developing region.
Change the low-end and scattered image of commercial vehicle market Beichen builds a 4S shop cluster for commercial vehicles
In addition to filling the gap in the passenger car market in the north of Chengdu, Beichen's other important focus is to create a convenient service platform for one-stop commercial vehicles.
When it comes to commercial vehicle service, I believe consumers will shake their heads. The traditional commercial vehicle sales model is a field dam type. It is open to the public to choose a vehicle for the first time, lack of a good shopping environment, not to mention what to buy services, it is crucial The after-sales service system is also lackluster, and the migration of commercial car dealers makes consumers feel less secure.
In fact, commercial vehicle dealers do not want to move around, but Chengdu always lacks a stable base for long-term sustainable development. From Wugui Bridge to Red Archway to Shiling, over the years, the commercial vehicle market in Chengdu is in a state of flux. There is only one market that can make businesses feel safe and able to take root and continue to develop. The importance of stability is unquestionable. On the one hand, it will bring convenience and security to consumers, boost businesses to enhance service standards, and will also play an active role in the development of the industry.
North Star will completely change this situation. First of all, in the commercial vehicle segment, Beichen will present it as a commercial vehicle 4S shop. From then on, commercial vehicle consumers will enjoy the same bright and spacious car buying environment as the passenger car, nuanced car purchase services and perfect after-sales protection. The scale of the base of about 600 acres will also change the commercial car dealers have to move around. fate.
Beichen’s 4S shop model for commercial vehicles will truly rewrite the low-end and scattered image of the commercial vehicle market. At the same time, the soundness of the auto supply chain will truly provide the convenience and benefits of a one-stop service for commercial vehicle consumers, and it will also promote the western region. The commercial vehicle market is developing in a healthy, stable and sustainable manner.
Transportation, policy planning, and environment make the Beichen comprehensive automotive service platform look promising
A car dealership wants to achieve sustainable development. Traffic, policy planning, and the surrounding environment are the three key points of its success or failure. Beichen undoubtedly occupies these three advantages.
In terms of traffic, Beichen is located in the Qingbaijiang Ace Cargo Vehicle Industry Park, next to the Chengdu-Mianyang Expressway, backed by the Baocheng-Chengdu Railway, and is adjacent to the Xinchuan Freight Road, the large road, the Ring Expressway, and the Jincheng Expressway. Sichuan-Shaanxi Road, which undoubtedly created a favorable geographical location for Beichen.
From the perspective of policy planning, according to the Outline of Chengdu Industrial Development Layout Plan (2003-2020) and Chengdu Truck Industry Cluster Development Plan (2008-2017), Qingbaijiang District will focus on building Asia’s largest logistics industry. Base Western Railway Logistics Center. At the same time, Qingbaijiang will also plan a tens of thousands of mu of truck industry parks to become one of the four key markets in Chengdu. This provides Beichen with sufficient policy support and a large audience for the commercial vehicle segment.
It is worth mentioning that Beichen is close to one of the largest commercial vehicle production bases in the western part of Chengdu Trump Commercial Vehicle Co., Ltd. of China National Heavy Duty Truck Group and the vehicle development area of ​​the truck loader production base in Chengdu. The road network is well-developed, and it is easily accessible to large commercial vehicles nearby. The formation of positive interaction between enterprises not only guarantees the popularity of commercial vehicle platforms, but also facilitates the convergence of the automotive industry to form clusters.
The gap between the passenger car market in the north and the per capita spending power in the north has provided Beichen with a sufficient market volume and a large number of potential consumer groups for the passenger car segment. At the same time, the mutual appeal of the commercial vehicle platform and the passenger vehicle platform will bring strong popularity to Beichen.
It is understood that the current Beichen comprehensive auto service platform investment is good. For commercial vehicles, Dongfeng Commercial Vehicles, FAW Jiefang, China National Heavy Duty Truck, Hongyan, Shaanxi Auto, Futian and other brands have already settled down. In order to allow more businesses to obtain a good development platform in the north of Greater Chengdu, and create a true automotive integrated service platform for consumers, relevant responsible officials from Beichen stated that they will give more preferential treatment and support to settled businesses.
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