Recently, relevant countries have issued regulations concerning the installation of auxiliary braking devices on trucks - "Technical Conditions for the Operation of Motor Vehicles" (GB7258). Various news have been circulating. For a time, there have been speculations inside and outside the industry. Whether the country is to support the retarder Enter the truck market. The China Truck Network reporter deliberately interviewed Mr. Peng Zhenjun, general manager of the sales subsidiary of the Voith Turbo Drive Technology System in South China. When it comes to this matter, Peng always looks very calm. Regardless of whether the state has introduced policy support, "We will all continue to do what we have to do in a down-to-earth manner."
Retarder moves into the field of trucks
At present, the operation status of China's truck industry appears to be somewhat impetuous, and a large proportion of truck owners operate in a “quick and quick†manner. That is, investing in a car at a relatively low cost requires continuous high-intensity work, and does not require long-term service for vehicles. Peng Zeng told reporters, "It's just as hard for you to sell a suit to a person who doesn't meet. He doesn't need it, and any marketing method won't work."
For most truck users, retarders should be high-end components. Regardless of actual demand or consumer awareness, it is not a breeze to ask them to accept the retarder. The potential users valued by high-end component companies like Voith are consumers who pay attention to the return on investment of the entire product life cycle, and their consumption is often more rational. Peng told reporters that he had encountered such a caring person. An old driver who has driven trucks for more than 30 years, has countless vehicles and is familiar with all parts of trucks. The experienced driver knows first that driving safety is the first and he has voluntarily found Voith to buy a retarder, and A detailed configuration sheet was issued for the technicians. He even knew more clearly than the technicians which parts were used together to play their biggest role. Peng always said with admiration: "There are so few people who really care about this, so we have a lot of work to do."
Do what we need to do
Expensive prices have always been a major factor in that retarders are not accepted by truck users. According to Peng, Voith’s current pricing is around 20,000 to allow the retarder to enter the truck market more smoothly, which is lower than passenger cars. 40% - 50%, almost "sell one to lose one." Voith considers the previous loss to be an investment. Only the customer realizes the advantages of the retarder in actual operation. Through word of mouth, the retarder can be gradually promoted.
In addition, Voith has been in contact with Dongfeng, Shaanxi Auto, Futian and other vehicle companies to develop test vehicles and test the performance of products in various environments. General Peng said that when the time is ripe, Voith will also consider choosing a truck user to install a retarder for free tracking testing, in order to continuously improve and perfect the product.
Future five-year plan
Talking about the future, Peng always looks very optimistic. He is very confident about the market prospect of retarder . Peng Zeng told reporters: “Where the road conditions are important, it is very important whether the braking system is excellent, and the highway will have sharp bends and steep slopes. Therefore, whether it is a mountain or a highway, it needs a retarder to assist the braking and ensure the driver. The safety of life. So I believe that the market for retarder is good and we are very optimistic about it."
In the next five years, Voith will formulate detailed and thorough planning for itself, such as communicating with vehicle technicians, installing and docking, optimizing routes, optimizing workers, optimizing chassis integration, optimizing product matching, and matching engines, frames, and bridges. Select; do relevant experiments to detect whether the vehicle has oil leakage, water leakage, whether the air pressure meets the standard, and whether the circuit design is reasonable. In addition, Voith is also expected to develop new products to meet the needs of the market and users. Although the promotion of the retarder in the truck sector is not satisfactory, Voith is an optimistic pioneer who is greeted with full enthusiasm every day.
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