As a capital-intensive industry, automobiles are inseparable from the support of funds whether they are in production, circulation, or consumption. With the increasingly mature and perfect financial market in China, auto finance has also rapidly developed and become one of the important businesses of the manufacturers. Auto finance companies have also been established one after another. They are playing an increasingly important role in the consumer and circulation sectors. However, in these two areas, financial companies have also encountered blockages from multiple factors inside and outside the industry. The game between financial companies, banks and other financial companies, and distributors has also made the development of financial companies “tested†in various ways. In this area where the business risk is not small, car dealers are faced with the idea of ​​a resolute march or alternative route.
Difficulties in business accounting for slower development
Just a few days ago, the news of two auto finances caused concern in the industry.
At present, the largest auto finance company in China, SAIC General Motors Financial Co., Ltd. announced that by mid-2013, SAIC General Motors Financial Network has covered more than 6,700 dealers in 339 cities, an increase of nearly 50% year-on-year; and completed over 150,000 retail sales. Loan contracts increased by more than 40% year-on-year.
Almost at the same time, Tianjin Great Wall Binyin Auto Finance Co., Ltd., a joint venture between Great Wall Motors and Tianjin Binhai Rural Commercial Bank, was officially approved by the China Banking Regulatory Commission for preparation. Previously, auto companies including SAIC, GAC, FAW, Dongfeng , and Chery have all established auto finance companies. Up to now, China has established 17 auto finance companies, and this figure is continuously expanding.
From the data point of view, automotive finance, represented by auto finance companies, is showing vigorous development. However, compared to the scale of development of the Chinese automobile market and the development of overseas markets, the Chinese auto financial market, which has only a history of more than a decade, is still in its infancy.
Take the case of SAIC General Motors, the largest and most established auto finance company in China. For retail loans, the data shows that since the establishment of the financial business in 2004, SAIC General Motors' retail retail customer exceeded 1 million yuan by the end of last year. This is a data that is difficult for other financial companies to achieve. Compared with the sales of more than 6.3 million units of the SAIC-GM brand vehicles from 2004 to 2012, the ratio was only 15.8%. If you count on the credit services provided by other brands, the penetration rate of auto credit in Shanghai GM brand (credit car purchases account for the proportion of new car sales) is even lower.
This is very close to the current penetration rate of the Chinese auto finance credit market. According to the 2013 China Auto Finance Development Report released recently, the penetration rate of China's auto credit consumption in 2012 is about 15%. In mature and mature foreign auto markets, this proportion has reached 80%. For example, the penetration rate of credit consumption in the US market has reached 85%. Therefore, from the point of view of the matching of market development, although development has been for more than ten years, auto finance business represented by auto finance companies has just started in the Chinese market.
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