Recently, in the 5th China Business Leaders Forum and the Allure Dream Awards Ceremony jointly hosted by Southeast Satellite TV, Weizhong Media and Pegasus Brigade, they are two listed companies of Dehao Runda and NVC Lighting. Wang Donglei, chairman of the board of directors, said that China's manufacturing industry has laid a good foundation after 30 years of development. If we are determined to really want to do something, then we can achieve the forefront of the world. China's high-end manufacturing industry is on the rise.
At the beginning of this year, Wang Donglei's Dehao Runda entered the NVC lighting in one fell swoop and became the largest shareholder of NVC Lighting. This also ended in May last year, when the founder and investor caused a conflict with the NVC storm.
After entering NVC lighting, how Dehao Runda has played a synergistic effect has been the focus of the market.
During the meeting, Wang Donglei said that through the docking and running-in between the two parties in the past six months, the synergy effect between Dehao Runda and NVC Lighting is showing positive results. With the booming LED lighting market next year, the two companies will be listed. The company is expected to share a larger market share.
At the same time, Wang Donglei said that LED lighting is the future development direction, and our goal is to achieve the third in the world.
Dehao and NVC play synergy Q: Why did Dehao Runda enter the NVC lighting, what kind of consideration?
Wang Donglei: We are very clear about what we want. At that time, the downstream channel of Dehao Runda was relatively weak, and it has been planning to get through the market.
At this time, the appearance of NVC (the storm is a hot event in the financial and economic circles in 2012, when NVC lighting founder Wu Changjiang and the investor turned face and was expelled), provided a good for the intervention of Dehao Runda. opportunity. Dehao Runda has a very clear goal. Since it is a must-do, something that must be done, and suddenly there is such a good opportunity, you don't have to hesitate. Others may not believe that the entire acquisition lasted just over a week.
We value NVC lighting because it is a company that is determined to be the number one lighting company in China. This direction and development philosophy are the same as ours.
Q: After the Dehao Runda entered the NVC lighting, what is the relationship between the two companies?
Wang Donglei: Dehao Runda and NVC Lighting are upstream and downstream, and they are complementary industries. The two companies can play a huge commercial effect by mutual cooperation.
First of all, Dehao Runda has core technology and huge production capacity in LED, and can be the largest LED supplier of NVC, supporting and consolidating NVC's position in the Chinese lighting market. Second, NVC Lighting has the largest domestic market channel and more than 3,000 stores, which will undoubtedly become the most important sales channel for Dehao Runda LED products.
DeHao Runda's acquisition of NVC Lighting will have the effect of complementing each other and achieving synergy; achieving the goal of maximizing the interests of both shareholders.
The goal of LED is to achieve the third question in the world: Dehao Runda is a small home appliance, and now vigorously develop the LED sector, how do you think about the prospect of LED?
Wang Donglei: Within three or five years, the global 90 lighting will use LED, and there is no substitute product in the next 20 years, so the future of LED industry itself has no problem. Most countries, including the European Union and the United States, have given support. Because the effect of LED energy saving, the effect of lighting is really good.
China has both local economic effects and the advantages of focusing on major events. The upstream chip technology of LEDs has been ranked in the forefront in the world in just a few years, not to mention the scale.
After 30 years of development, China's manufacturing industry has laid a good foundation. Take Dehao Runda as an example. We are a typical labor-intensive low-end industry that is OEM (commonly known as OEM). We only took four years to transform into a world-class enterprise of LED semiconductors. We introduced international LED core patents and introduced a large number of top scientists. At present, our technology reaches and approaches the world's advanced level. The company's latest range of patents and innovations can lead the world's peers. We have the best scientists in the world, although he is not necessarily Chinese. The history of the past few years tells us that if we are determined to really do something, then we can achieve the forefront of the world with the foundation of the manufacturing industry that we have worked hard for the past 30 years. After 30 years of development, we have the ability to mobilize global resources.
Q: Is the company's investment in the past few years too big, and the profits have not kept up?
Wang Donglei: The company has invested heavily in the past few years. The main reason is that the actual demand is relatively large. Second, the investment in the past few years now has great output. The most important thing is that if you don't invest at the beginning, you may spend twice or more of your money now. This is not reflected in the financial report. But more importantly, it loses the best investment time and opportunity.
Question: Does that mean that the small appliance will gradually withdraw?
Wang Donglei: It is not the case.
After a few years of shrinking small appliances, sales will resume growth next year. In the past few years, we have also made some business adjustments, upgrading to high-end manufacturing and transitioning to high-end small appliances. For example, we cooperate with Electrolux and Philips in Sweden to increase their cooperation and service capabilities and provide VIP services. Make things the best, and get the profits.
Of course, it is unrealistic to get a high profit from traditional manufacturing, but our small appliances are a good cash flow business, and we will do it better.
Q: What is the future development goal of the company?
Wang Donglei: Small appliances are still a traditional product. In the field of lighting, together with NVC, it is determined to become the third in the world. The current layout has been completed and we will overcome all difficulties to achieve our goals. This is our Chinese dream.
With the development of LED technology and the evolution of modern lighting technology, many people can see the advantages of the current layout after a few years. Entrepreneurs need to know where the future lighting is, and they must be predictive. Of course, these are left to historical inspection.
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