With the arrival of the 2014 model, the LED industry seems to have opened a new chapter.
At the beginning of the new year, many stocks in the LED sector have bucked the trend and became the first to distribute red envelopes for investors in the new year. At the same time, policy boosts, cost reductions and global incandescent lamp bans are in force in 2014, and the LED lighting market is expected to be fully launched in 2014. People from all walks of life have almost unanimously optimistic about the 2014 LED industry, and called it a crucial year to master the LED development opportunities. A war that took place in the LED field seemed to be on the verge.
In the crucial year, what are the goals of the major manufacturers, what new actions will be taken next and what changes will happen to the entire industry. The reporter interviewed mainstream companies in the industry, perhaps from their goals and strategies. See the development trend of the LED industry in 2014, and spy on the upcoming industrial changes.
The operation of the big factory is frequently facing the lighting situation that is about to break out. The actions of the major manufacturers seem to be more meaningful. In 2014, the actions of integrating mergers and acquisitions, expanding production capacity and reducing costs will continue, and what new actions will they take next?
Mr. Lin Yida, the marketing assistant of Taiwan Jingyuan Optoelectronics Co., Ltd. (hereinafter referred to as Mr. Jingyuan Optoelectronic Lin Yida) told the reporter of New Century LED Network that 2014 is a year of rapid growth of LED lighting, the demand for lighting applications. It will double, and the demand for feedback to LED chips will increase dramatically. For Jingyuan Optoelectronics, it will be well prepared for capacity and chip performance, handed over to customers within the stipulated time, and do their utmost to expand market share.
In terms of technology, flip chip will be a very important strategic product for the company in 2014. In addition, it will provide different designs, introduce different new materials or technology platforms to improve light efficiency and reduce costs. This year, we will also introduce some new technology platforms that have not been seen in China.
The company hopes to bring new technological directions to the industry. Through virtual vertical integration, it will develop a design and technology platform that meets specific needs and is different from pure chips for downstream applications.
In addition, according to Mr. Lin Yida, the crystal unit will have more actions this year, and will continue to expand and stabilize the downstream estuary through virtual vertical integration.
Dr. Shao Jiaping, general manager and technical director of Career China, said that in the new year, Cree will continue to target the LED indoor lighting and outdoor lighting segmentation applications. , expand and optimize the LED product line.
In the field of high-power LEDs, Cree will introduce XLampXB-HLEDs with a package size of only 2.5mm and 2.5mm in the near future, helping lighting manufacturers achieve lighting-grade performance in luminaire applications with very limited space; in the COB field, Cree launched The industry's first high-density LED array product line offers more possibilities for LED lighting in high lumen density applications. At the same time, Cree will fully combine TEMPO testing, CSP (CREESolutionProvider) and other high-quality ancillary services to continuously meet market and customer needs, thereby promoting performance.
In terms of customer cooperation, Cree will conduct more extensive cooperation with domestic industry colleagues in important areas such as product service, program optimization, standard testing, and market development.
In 2014, Career will continue to adhere to the localization development strategy, adhere to the two magic weapons of innovation and cooperation, and work with domestic industry colleagues to explore the huge development space of the LED lighting market that has not yet been developed.
Mr. Lin Hai, General Manager of Sanan Optoelectronics Co., Ltd. Operation Center (hereinafter referred to as Sanan Optoelectronics Mr. Lin Hai) also mentioned to the reporter of New Century LED Network that Sanan Optoelectronics will continue to expand the production of GaN blue and white light chips to further reduce products. Cost, by the opportunity of LED industry development to increase market share; technology, continuous research and development, product innovation to improve product performance.
Dr. Gao Jiwei, Technical Director of Hangzhou Hangke Optoelectronics Co., Ltd. (hereinafter referred to as Dr. Gao Kewei of Hangke Optoelectronics) mainly talked about the layout of products. In 2014, the layout of Hangke products will be more comprehensive, and the focus of medium power products will be promoted to 2835. 3030, higher power products focus on promoting ceramic COB, each series of products will have a high cost performance;
In addition, in the module-based light engine products and the corresponding supporting light source products, more innovative products will be introduced, and corresponding system lighting solutions, such as 360-degree full-circle bulb module, outdoor with IC drive circuit Lighting modules, etc.
Mr. Wang Jian, the business director of Toyota Synthetic Optoelectronics Trading (Shanghai) Co., Ltd. (hereinafter referred to as Toyota Synthetic Mr. Wang Jian), considers the market. He pointed out that the goal of Toyota Synthetic Shanghai in 2014 is to target the Chinese market and find a similar business philosophy. And can form differentiated and complementary partners in the market, and down-to-earth to expand the share of the Chinese lighting market.
2014 is a year of change for Toyota Synthetic. How to develop the Chinese lighting market is the top priority in 2014. Toyota Synthetic has global chip and white light packaging patents, but currently the packaging products in the backlight and lighting fields are mainly used in foreign markets, so we will actively explore new business models to explore the Chinese market.
Lunda Electronics Finance Chief and Spokesperson Zhang Boyi, Deputy General Manager (hereinafter referred to as Mr. Longda Zhang Boyi) from a strategic point of view, Longda Electronics will continue to use a one-stop operation mode, according to customer needs, quickly display products or technologies in the forward stage. Specifications, offering finished lighting and component module products, or customized OEM services to adapt to the rapidly changing LED lighting market.
Their digital goals In the interview of this new perspective, the reporter asked the major manufacturers in the industry about the goals of 2014. All the manufacturers mentioned the market share without exception, but the goal was concrete and the company was more accurately expressed. The only information of the vision.
Among them, Sanan Optoelectronics Mr. Lin Hai revealed to reporters that regarding the performance of Sanan Optoelectronics in 2013, the specific data has not been announced, but the 14-year goal is to increase the turnover by 30~40 on the basis of 13 years.
Jingyuan Optoelectronics Yida said that in terms of revenue, the base has reached a relatively large base, so the goal for 2014 is to achieve an overall growth of 15-20 on the basis of 2013.
Dr. Wang Min, CEO of Jingneng Optoelectronics (Jiangxi) Co., Ltd. (hereinafter referred to as Dr. Wang Min from Jingneng Optoelectronics) gave a message on expanding production. He said that in 2014, with the explosive growth of the LED lighting market, crystal energy Optoelectronics ushered in the explosive growth of silicon substrate LEDs. In 2014, Jingneng Optoelectronics will increase its production capacity by 60 million US dollars.
Dr. Ke Rui Shao Jiaping said about technology research and development: Cree Global currently invests nearly 200 million US dollars in research and development each year.
The key point of supply and demand leapfrogging has passed in 2013. Looking forward to 2014, how do experts in various fields interpret the unpredictable LED industry? Truth and exclusive insights must be among the people who are involved in the front line of LED industry development.
According to Mr. Yiyuan, I believe that in 2014, the biggest difference was the growth of lighting demand. The imbalance between supply and demand in the past few years will reach a relatively balanced state this year. However, with the increase in demand, a large part of the mainland's unreleased production capacity will gradually open up, so the overall supply is still greater than demand. The decline in prices will also slow down and the industry will be in a healthier state.
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