Into the cutting-edge technology and brand of the Highlands


The 65th International Commercial Vehicles Exhibition in Hannover fell on the 2nd of this month in the global commercial vehicle industry. The scale of the exhibition is large and the amount of information is very large. Although it is now closed, it is still worth combing and pondering. Exhibitions with an area of ​​more than 200,000 square meters of exhibition space are rich in content, such as the demonstration of full-automobile exhibition halls, transportation halls, modified vehicles and special vehicle halls, spare parts halls, outdoor exhibition venues and vehicles, and truck culture. The contents of the exhibition, etc., come together one after another, and it is difficult to reach them. Only the deepest part of the impression is recorded here.

European car companies compete for high-tech products

The Hannover Commercial Vehicle Show will be held once every two years. During each exhibition, well-known European commercial vehicle manufacturers will compete to launch products that represent the frontier level of technology today. This exhibition is no exception. The most remarkable one is the future truck FT2025 introduced by Mercedes-Benz. The car is not a breakthrough in new energy, but it uses radar sensors, stereo cameras and intelligent control systems to realize the drone of heavy trucks. The reporter saw on the scene that the appearance of the FT2025 was rather sci-fi. The front face of the streamlined cab was canceled by the headlights, and there were no traditional mirrors on both sides because the front and rear image information would be captured by the environmental radar and stereo. Camera provided. When in the automatic driving state, the driver can leave the steering wheel with both hands and rotate the seat to do what he wants to do.

The focus of this year's mass production of heavy-duty trucks is on Renault's new T-Series flagship models. With its new aerodynamic appearance, better long-distance transportation economy and comfortable cab, this series of heavy trucks won the 2015 International Truck Selection 2015 Truck Awards on the opening day. The winner of the 2015 Light Commercial Vehicle Selection Awards was Iveco's new Daily optimized for 80% of the components. The vehicle is innovatively equipped with the HI-MATIC 8-speed automatic transmission and the new four-leaf clover suspension. Mann's Lion'sCity GL bus, with its CNG drive that meets Euro VI emission standards, and the unique 5. 5m door design for the 18.75m passenger car, won the 2015 Bus Bus Award.

Chinese car companies are brave to show themselves

The three Chinese commercial vehicle companies participating in the exhibition, namely Dongfeng Commercial Vehicles, Hualing Xingma, and Xiamen Grand Dragon, performed well at the exhibition. Despite the obvious gap in product technology between Chinese automakers and well-known commercial vehicle manufacturers in Europe, the three companies exhibited did not "become an array," but they did not fear playing against the European strongmen. The spirit of “knowing that there are tigers in the mountains and leaning toward tigers and mountains” is very commendable.

When interviewed by three commercial vehicle companies, the reporter found that they had a common desire to debut on Hannover, namely to display corporate image, spread product brands, and communicate with each other with advanced companies to complement each other and make progress together. Huang Gang, general manager of Dongfeng Commercial Vehicles, said that the purpose of the exhibition is to display the image of Dongfeng and let the world know that China has a strong wind. This is also part of Dongfeng Commercial Vehicle's strategy for internationalization.

According to Fang Rui, Valin Xingma’s overseas business department minister, as the Chinese truck company with the largest number of exhibitors, Hualing Xingma once again debuted in Hanover. On the one hand, it wants to display corporate image, and on the other hand, it is also a kind of further expansion of overseas markets. promote. Zhao Yujun, deputy general manager of Xiamen Dajinlong Overseas Sales Co., Ltd. (European Region), told reporters at the exhibition site that Dajinlong's products have been sold to Europe. Therefore, it attaches great importance to participating in the European Bus Show held in a single year and the Hanover Motor Show held every two years. Participating in the exhibition facilitates exchanges and communication with overseas distributors and customers, enhances the connection between them, and is beneficial to the promotion of market development.

Parts companies show big lineup

At the exhibition, the exhibiting lineup of Chinese parts companies was impressive. More than 200 Chinese parts and components companies represented by Shanghai Shenyi, Shenzhen Kaizhuo force, Qingte Group, Shandong Liangshan Shuibo Welding & Cutting, and Dongfeng Parts & Components Co., Ltd. have a large exhibition area at the exhibition, which is 10 years The situation of former Chinese parts exhibitors is extremely rare.

Shanghai Shenyi is a manufacturer of parts for trucks and trailers. It was originally exhibited in Hannover 18 years ago and has never been interrupted. It is regarded as a senior Chinese parts exhibitor at the Hannover Commercial Vehicle Show and has established long-term relationships with many merchants in Europe. And stable cooperation. Li Yi, general manager of Shanghai Shenyi, told reporters that as long as the product has its own characteristics, Chinese parts and components companies still have their own advantages, but also have the opportunity to enter the European market. The key is to have excellent products.

There are more than 2,000 exhibitors at this year's Hanover Motor Show. More than 200 exhibitors and exhibitors in China account for about one-tenth of the total number of exhibitors. It has a large number in terms of quantity. However, whether or not they can make a difference at the show depends on the ability of various companies to "swim" in the European market.


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