On August 20th, 2015, the Super Experience Center (Hohhot Store) of Cooper Tire opened in the Auto Parts City of Jingyuan Port in Hui District of Hohhot.
The center is the first Super Experience Center built by Cooper Tire in Inner Mongolia and is also the fifth in China, and will further improve its national channel strategic layout. Cooper's numerous retailers and strategic partners participated in the opening ceremony, including Tektronix International, one of the world's largest manufacturers of tire repair materials, focused on tire service for more than 70 years.
Cao Kechang, senior vice president of Cooper Tire Tire and general manager of the Asia-Pacific region, stated: “Using the deployment of the Super Experience Center, Cooper Tire has formed the East China region where Shanghai is located, North China where Beijing is located, Southwest China where Chengdu is located, and Inner Mongolia In 2016, Cooper expects to continue to establish more than a dozen super-experience centers to further and more extensively promote strategic deployments in major cities and strive for superior positions in fierce market competition. ."
Since entering China in 2006, U.S. Cooper Tire has been deeply engaged in channel construction and distribution. In addition to the establishment of the Cooper Super Experience Center, it has sought to achieve win-win results with channel partners through multiple channel policies. Participating in this opening event in Inner Mongolia is Cooper's many “Trojans†customers – a channel policy aimed at mutually beneficial win-win with regional excellent retailer partners. By meeting the annual sales standards on time and by volume, participating retailer partners can obtain a JEEP Wrangler car as an incentive to form a plan to share and communicate with manufacturers and quality retailer networks.
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