Unknowingly, 2016 is coming to an end. The number of professional outlets has increased by more than 30. The performance has increased by 35%. It is busy every year. Counting the year-end transcripts, Wang Jianjun is quite satisfied with this. Although the overall market is cold this year, the US Lighting Henan Operation Center has achieved steady growth. In Henan, where the Central Plains competed, the lighting and lighting distribution of large households gathered, Wang Jianjun is a rising rookie: In early 2014, he went home to start a business, in the ever-changing market competition, started from scratch, and gradually established a foothold in the Henan market. . Looking back on the growth path of these years, Wang Jianjun's biggest feelings are two points: one is to follow the brand and choose the right direction; the second is to focus and be pragmatic, the market does not need too much ingenuity and illusion, sinking down to be solid. Do a good job of channels and services, you will have a good harvest. Deep distribution, intensive township market In the distribution system of the United States lighting, although Wang Jianjun is not the biggest one, it is the brightest star that grows the fastest. It is understood that the current lighting operation center of the United States has more than 100 distribution outlets, and has outstanding performance in the township channel expansion from September to October this year. According to Mr. Wang, the company's work on the channel this year is mainly concentrated in three major areas: First, strengthen the intensive distribution of professional channels. In recent years, with the acceleration of urbanization, the construction of new cities has continued. In Henan, the vast majority of more than 100 county towns in the province have seen the phenomenon of replacing the old city with the old city. This also means new market opportunities for the lighting industry. All parts of Henan are doing new city development. Under the influence of various factors such as transportation and urban planning, the development of the old old lamp city and old building materials market is getting more and more cramped, and new stores are emerging one after another. In many areas, there are now two or three lamps market. In the face of a weak layout of outlets, we have strengthened the distribution network by following the principle of opening a store in a lighting market. Mr. Wang told reporters that the old market, good location, and good storefronts were all occupied by big brands. The new stores have more choices for us newcomers, and some outlets will naturally drive sales growth. After all, the development of the third- and fourth-tier markets in recent years is very good. The second is to increase investment in publicity and promotion of key markets. Good steel should be used on the blade. For the regional market that is doing well, Mr. Wang leaned on resources to increase support. For example, in the benchmarking markets such as Dengfeng and Huixian, this year, large-scale outdoor advertisements were launched in local lighting stores and building materials streets, increasing the brand awareness and influence of beautiful lighting in the local area. At the same time, we also give full support to terminal promotion, product display, advertising, learning and training, and strive to help county agents to develop township distribution networks. The third is to actively cooperate with the headquarters to strengthen group purchase, engineering and other services. Backed by the strong strength of the parent company's brand, capital, etc., the lighting of the United States has been steady and steady over the past few years, and this year has achieved a counter-market growth of more than 35% of sales. This year, a relatively large adjustment of Midea Lighting's business organization structure is allocated to the Group's central air-conditioning business unit, which can better integrate the superior resources such as HVAC and cooperate with Evergrande and Poly Real Estate. The performance of the engineering sector has improved rapidly. Following the pace of the headquarters, this year we also strengthened our investment in the engineering business, and began to set up our own engineering team to directly or assist the distributors to follow up the lighting project. Wang Jianjun said that in addition, we also participated in the 115 brand day activities of the Midea Group, and jointly promoted and purchased together with the local beauty air conditioners and home appliances, and the results were not bad. Next year, we will continue to increase the investment in this activity!
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